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PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

01:02:20

Why Context Matters in Logo Design, an Interview with...

The Logo Geek Podcast ·

2020/10/04

If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the

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00:55:00

Designing Identities for TV & Film, an Interview with...

The Logo Geek Podcast ·

2020/09/27

Over the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.The person behind all of this is Emily Oberman.Emilys had an incredible career in design. After graduation she joined the legendary design studio M&Co,

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01:05:22

A Niche Design Business Branding Podcasts - An...

The Logo Geek Podcast ·

2020/09/20

Mark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design service, Podcast Branding was born.In this episode we discover how Mark founded Podcast Branding along side

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01:06:54

On Target to Design Badge Logos - An interview with...

The Logo Geek Podcast ·

2020/09/13

Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working

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01:02:59

Motivation to Escape the Rut with Sophia Ahamed

The Logo Geek Podcast ·

2020/09/06

At some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect on her life, and so made the necessary changes to get out of that rut, and make a change for the

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01:02:24

Growing as a Freelance Designer - An interview with...

The Logo Geek Podcast ·

2020/08/30

The dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay Clouse, the founder of Freelancing School, where he helps creatives thrive as business owners. Jay also

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01:06:51

Preserving Standards Manuals with Jesse Reed

The Logo Geek Podcast ·

2020/08/23

Back in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.This was the moment that lead to the pair founding Standards Manual, an independent publisher focused on archiving and preserving artefacts of design history to make them available for future

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01:00:57

Designing a Monogram - An interview with Hope Meng

The Logo Geek Podcast ·

2020/08/15

Some of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help

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00:52:55

Moving from Designer to Full Time Brand Consultant...

The Logo Geek Podcast ·

2020/08/02

When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how

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01:02:48

How To Get Logo Design Clients - Tom Ross & Michael...

The Logo Geek Podcast ·

2020/07/26

You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.Resources mentioned:Biz Buds PodcastFreelance with Janda: A suite of comprehensive

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01:03:50

Creating a Personalised Design Process with Evelyn...

The Logo Geek Podcast ·

2020/07/19

If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to

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01:04:42

Ensure Colour Consistency in Branding with Nick Bazarian

The Logo Geek Podcast ·

2020/07/12

When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand

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01:11:15

Designing Logos for Celebrities - Ibby Tarafdar

The Logo Geek Podcast ·

2020/07/05

Ibby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos

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01:05:49

An Interview with Steff Geissbühler, Designer of the...

The Logo Geek Podcast ·

2020/06/28

Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.At C&G, Steff designed iconic logos including

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00:59:36

The UX Design Process with Miriam Isaac

The Logo Geek Podcast ·

2020/06/21

In this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!Show notes: https://logogeek.uk/podcast/ux-design-process Thank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really

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01:07:54

A Masterclass in Logo Design Theory - with Michael...

The Logo Geek Podcast ·

2020/06/14

Michael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for

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01:03:49

Customer & UX Research in Branding - An interview...

The Logo Geek Podcast ·

2020/06/07

How can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.In this episode we take a deep dive into User Research, to understand how it can be applied

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01:00:33

Don't Let Fear Run Your Design Career - with James...

The Logo Geek Podcast ·

2020/05/31

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the

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01:03:16

Using Semiotics in Logo Design with Dr Rachel Lawes

The Logo Geek Podcast ·

2020/05/24

The world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand

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00:59:43

Creating Your Own Opportunities - An interview with...

The Logo Geek Podcast ·

2020/05/17

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.Meg Lewis is a great example of someone who takes action. She works

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