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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

47:59

Building a Business Around Health - with Savanna...

Bring Your Product Idea to Life ·

2025/06/20

In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller.Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreaking, science-backed solution that treats the cause of indoor allergies, not just the symptoms.Learn what it

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08:37

Should you run ads if your listings aren’t converting?

Bring Your Product Idea to Life ·

2025/06/17

Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right.You’ll learn:What Amazon ads can and can’t doWhy ads don’t solve deeper listing problemsKey signs your listing needs improvement before you spend on traffiA checklist to help you prepare for effective

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44:31

Google Ads 101: Expert Tips for Small Business Owners...

Bring Your Product Idea to Life ·

2025/06/13

Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it?This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses.Whether you’ve never run an ad before, or you’ve dabbled but felt a bit lost, this is a must-listen.USEFUL RESOURCESStubGroup WebsitedrpboLET’S CONNECTJoin my free

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16:27

How to stand out on Amazon (even if your product...

Bring Your Product Idea to Life ·

2025/06/10

Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion.You’ll learn:Why differentiation isn’t always about being first or fastestHow to lead with value and connect with your ideal customerThe

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28:23

Catch Up Time: Where Are They Now?

Bring Your Product Idea to Life ·

2025/06/06

Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner. Lastly, Emma Sims from Soulstar Sanctuary shares how her energy healing practice has evolved, focusing more on bespoke products for her clients. We’ll explore the changes, challenges, and

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22:37

Why your Amazon product might not be selling – and...

Bring Your Product Idea to Life ·

2025/06/03

You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!)From overlooked image issues to keyword-heavy copy, we’ll cover simple but effective tweaks that can make all the difference.You’ll learn:The most common

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39:32

Creating Eco-Friendly Shoes for Kids - with Jeroo...

Bring Your Product Idea to Life ·

2025/05/30

If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom.Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly produced shoes for children. Their playful footwear is made from sustainable materials and can be recycled when outgrown. Better yet, if recycled,

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18:19

What happens after you go live on Amazon?

Bring Your Product Idea to Life ·

2025/05/27

So you’ve listed your product and you’re officially live on Amazon – now what?In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next.Whether you’ve just launched or are preparing to go live, this episode will take the mystery out of those crucial first weeks.What we cover:What happens when your product goes liveHow long it

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29:53

Grow Your Business with Purpose - Tips from Lucy Horden

Bring Your Product Idea to Life ·

2025/05/23

If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success.Lucy supports 6 & 7 figure product business owners overcome overwhelm & unlock the power of strategy & insight to grow with purpose & profit.Whether you're just starting out

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17:24

How to write product listings that actually convert

Bring Your Product Idea to Life ·

2025/05/20

You’ve got your product – now you need a listing that doesn’t just exist... it sells.In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confident and get better results.What we cover:Why your listing is more important than you thinkWhat to focus on in your title, bullets, and descriptionThe role

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45:05

Designing products that support mental health - with...

Bring Your Product Idea to Life ·

2025/05/16

If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that are changing lives. Danielle designs and make products which aid in the recovery of mental illness. The products specialise in data collecting to find

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21:23

How to set up your Amazon account (without the stress)

Bring Your Product Idea to Life ·

2025/05/13

This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either!If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you.I’ll walk you through everything you need to know – from choosing the right account type, to avoiding the most common setup mistakes. If you want to get your Amazon business off the

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50:07

Get Noticed on Amazon: Visual Branding Secrets with...

Bring Your Product Idea to Life ·

2025/05/09

Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they’re not converting as well as they could. Then, we recommend actionable

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19:36

Is Selling on Amazon Right for Your Business?

Bring Your Product Idea to Life ·

2025/05/06

If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you.In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in.Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you’ve been looking for.What we cover:What

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36:49

Behind the Scenes of Trek Tots: Kim Wright's...

Bring Your Product Idea to Life ·

2025/05/02

This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:How TrekTots began Designing the product from scratch Finding a manufacturerDealing with trademark challenges Marketing on a budget – Using influencers, press, and Theo

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12:19

What's Changed on Amazon in 2025 (So Far)

Bring Your Product Idea to Life ·

2025/04/29

We’re only a few months into 2025 and already a lot has changed on Amazon!Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up.In this episode, I cover:The launch of Amazon Ireland – and why it could be a great opportunityHow Amazon’s new European Expansion Settings could affect your listingsThe expansion of Amazon Global Logistics and what it means for stock shippingIncreased

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40:05

Why Business Protection Matters - with Jo Lund,...

Bring Your Product Idea to Life ·

2025/04/25

What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and

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21:52

Amazon Selling Myths vs Facts

Bring Your Product Idea to Life ·

2025/04/22

If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much.In today’s episode, I'm busting 10 common myths about selling on Amazon, including:Why you don’t need thousands of pounds to startWhat it really takes to get sales (hint: it’s not automatic!)Why you don’t have to be the cheapest to succeedHow much control you actually have over your brand on AmazonWhy it’s definitely not too late to start selling in

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30:04

How a Teen Started a Successful Art Business - with...

Bring Your Product Idea to Life ·

2025/04/18

This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination.Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards.Her story is full of insight, heart, and practical advice—whether you’re

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32:31

5 common questions about selling on Amazon

Bring Your Product Idea to Life ·

2025/04/15

Thinking about selling on Amazon but feeling a little overwhelmed?In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads!I answer:How much it costs to start selling on AmazonHow long it typically takes to get up and runningHow to choose the right keywords for your listingHow to get those important first salesWhether you need to use Fulfilment by Amazon (FBA)Bonus: How Amazon ads work - and whether you really need

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