PODCAST

Higher Voltage

Volt

Podcast by Volt

education

All Episodes

00:25:15

Ep34. Getting Transparent about the Cost of...

Higher Voltage ·

2018/12/06

According to the 2018 e-Expectations report, cost/tuition information and scholarship opportunities are the two primary reasons prospective college students visit your website. And yet, across higher education, financial aid pages are littered with insider language, fine print, and confusing instructions. But Calvin College has taken a different approach. In this episode of the Hashtag Higher Ed Podcast, Nate Hibma, Assistant Director of Web Services at Calvin College, shares the story behind

00:37:36

Ep33. Content Repurposing on Campus - Justin Laing -...

Higher Voltage ·

2018/11/22

Across higher education, marketers are routinely being asked to increase their content production. And yet, in a 2018 survey by TerminalFour, the majority of marketers said their marketing team and budget had either not changed or decreased in the past 24 months. How can marketers work smarter, rather than just harder? In this episode of the Hashtag Higher Ed Podcast, Justin Laing, Senior Manager, Strategic Marketing and Communications at the University of Queensland, discusses his initiative to

00:30:19

Ep32. Alexa, are Voice Assistants the Next Big Thing...

Higher Voltage ·

2018/11/08

Whether you personally own a voice assistant or not, you’ve certainly heard about their growing popularity. One in six US adults (or around 39 million people) now own a voice-activated smart speaker, and 50% of all searches are projected to be voice searches by 2020. But can voice assistants work on campus? Do we need them to? In this episode of the Hashtag Higher Ed Podcast, David Hakanson, Vice President, CIO, and Chief Innovation Officer at Saint Louis University, discusses the decision to place

00:39:27

Ep31. TargetX, CRMs, and Empowering Staff with Data -...

Higher Voltage ·

2018/10/25

A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch. In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand,

00:46:00

Ep30. Addressing Sexual Assault on Campus - Jon...

Higher Voltage ·

2018/10/11

When it comes to social media, it's easy to focus on the fun and funny. A clever .gif here, a cat meme there, rinse and repeat. But in February 2018, the social media team at BYU adopted a much more serious tone on their Instagram Story. In a series of videos and text updates, featuring students, staff, and faculty, BYU proactively talked about sexual assault on campus. In this episode of the Hashtag Higher Ed Podcast, Jon McBride, Media Relations and Social Media Manager at BYU, shares the genesis

00:37:31

Ep29. Creating Authentic Content through Instagram...

Higher Voltage ·

2018/09/27

You’ve undoubtedly heard the word “authenticity” thrown around recently. Perhaps at a conference, in a webinar, or even in your own conversations. But while the word itself has become a bit of a buzzword, the meaning behind it is everything to today’s prospective college students. In episode 29 of the Hashtag Higher Ed Podcast, Jason Boucher, Manager of Social Media at the University of New Hampshire, shares how his team at UNH is using current students to publish authentic social content, and why

00:38:41

[Rebroadcast] Butler's Marketing Goes to the Dogs

Higher Voltage ·

2018/09/13

Last spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students. In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt confident

00:50:51

Ep28. Is List Buying the Best We Can Do? - Jens...

Higher Voltage ·

2018/08/30

Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name buys. Since then, name buys have morphed into a multi-million dollar industry, with colleges and universities across the country investing in the practice. But are name buys really the best we can do? In this episode of the Hashtag Higher Ed Podcast, Jens Larson, Director of Student Communications at Eastern Washington University, shares his legal,

00:44:25

Ep27 Podcasting for the President, the Provost, and...

Higher Voltage ·

2018/08/16

For most marketing professionals, producing an institutional podcast is something that has recently become a professional goal. Tim Cigelske is not like most marketing professionals. On this episode of the Hashtag Higher Ed Podcast, Tim Cigelske shares the ins and outs of his years-long run of producing three podcasts for three distinct audiences at Marquette University. We chat about the various levels of planning and formality that encompass Marquette’s podcasts, why podcasting is ripe for

00:38:26

Ep26. Get the Scoop - Tod Pritchard - Wisconsin...

Higher Voltage ·

2018/08/02

You undoubtedly deal with myths about your institution. From assumptions about student loans, tuition, and acceptance rates, your audience can easily take rumor as gospel, to the detriment of your admissions and marketing efforts. But how you are addressing those myths? In Wisconsin, one support foundation is dishing out facts and ice cream, one scoop at a time. In this episode of the Hashtag Higher Ed Podcast, Tod Pritchard, Director of Media and Public Relations for the Wisconsin Foundation and

00:36:07

Ep25. Read the Comments - David Graves - University...

Higher Voltage ·

2018/07/19

Have you ever heard someone say “don’t read the comments”? Across the web, the comments section is often affiliated with trolls, who incite others through polarizing opinions and offensive language. But on the University of Georgia’s Undergraduate Admissions blog, the comments section is a treasure trove of prospective student insight, with blog posts that occasionally receive more than 300 comments from interested UGA students. In this episode of the Hashtag Higher Ed Podcast, David Graves, UGA’s

00:35:50

Ep24. Iterative Web Design Like a Maverick - Jason...

Higher Voltage ·

2018/07/06

Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design. In this episode, Buzzell shares how

00:47:52

Ep23. The Business of Social Platforms - Matt Hames

Higher Voltage ·

2018/06/21

You know your way around Facebook, Linkedin, and Google. But are you using their business platforms to their full potential? In this episode of the Hashtag Higher Ed podcast, higher ed marketer extraordinaire Matt Hames joins the show to talk about the business platforms offered by Google, Facebook, and Linkedin and why your institution should be using them. We also discuss Google’s new product announcement, and why it’s a game changer for higher education searches.

00:38:28

Ep22. Becoming a Content Counselor - Michael Powers -...

Higher Voltage ·

2018/06/07

On campuses across the country, content strategists and creators are sharing new and exciting ways to communicate with key online constituents. And yet, those ideas often fall on deaf ears when working with internal campus stakeholders, who just want to do the same thing they've done for the past 10 years. Why won't they listen to you? In this episode of the Hashtag Higher Ed Podcast, Michael Powers, Executive Director of Marketing and Communications at Indiana University of Pennsylvania, shares

00:40:50

[Rebroadcast] Start Storytelling like Notre Dame

Higher Voltage ·

2018/05/31

Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre Dame, a strategic storytelling endeavor that shares long-form content through a variety of mediums, raising awareness for the lesser-known aspects of a University famous for faith and football.

00:35:12

Ep21. Rethinking What Matters in a Website Redesign -...

Higher Voltage ·

2018/05/17

Is your next website redesign project about new features and functionality? Or is it more about an internal culture shift in how and why you create content? In this episode of the Hashtag Higher Ed podcast, Harvard University Director of Content Strategy Mike Petroff shares insights behind the decision to redesign Harvard’s digital newsroom, the Harvard Gazette. We also discuss the challenges of scaling 1:1 communication in light of Facebook’s recent algorithm adjustment, choosing the right

00:32:22

Ep20. Bringing Levity to the College Search Process -...

Higher Voltage ·

2018/05/03

What does airport security have to do with application requirements? What can prospective college students and their parents learn from head lice? For Georgia Tech’s Director of Undergraduate Admissions, Rick Clark, blogging has been a consistent part of his job since 2015, and each week is a new opportunity to use personal anecdotes to share valuable insights into the college admissions process. In this episode of the Hashtag Higher Ed Podcast, Clark joins the show to share stories behind some of

00:31:18

Ep19. The Internet is Iterative - Amanda Costello -...

Higher Voltage ·

2018/04/19

If you work on the web for your institution, you've undoubtedly fielded a request to "put this on the website" or been asked "when the website will be done." In this episode of the Hashtag Higher Ed Podcast, Amanda Costello, Lead Content Strategist and Editor at the University of Minnesota College of Education and Human Development, stops by to share how she views the role of a content strategist, reveals her best advice for working with stakeholders on publishing requests, and discusses why the

00:29:45

Ep18. This is Fierce - Melissa Richards, Janika Carey...

Higher Voltage ·

2018/04/03

In 2015, Sweet Briar College was on the brink. In March, its board of directors announced that the school would close its doors in August, citing overarching and insurmountable challenges. But the college's alumnae famously saved the school, and in the time since, Sweet Briar has roared back to life. In this episode of the Hashtag Higher Ed podcast, Vice President for Communications and Enrollment Management Melissa Richards and Assistant Director for Content Strategy Janika Carey join the show to

00:38:01

Ep17. Stop Proposing on the First Date - Jenny Petty...

Higher Voltage ·

2018/03/20

When University of Wyoming Director of Enrollment Marketing Jenny Petty arrived on campus, she realized that UW's website functioned more like an internal tool than a marketing machine. Admissions pages were hard to find, the site was not mobile friendly, and the only call-to-action on the entire site was "apply." In the season two premiere of Hashtag Higher Ed, Petty shares how the University of Wyoming transformed its website, adopted the inbound marketing methodology, and began generating

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