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PODCAST

The Lead Creative

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

business marketing

All Episodes

46:52

Building Your Community and Personal Brand: Sol Phenduka

The Lead Creative ·

2023/07/06

en

66:39

Navigating the Brand, Podcaster and Content Creator...

The Lead Creative ·

2023/06/28

en

37:43

TikTok Insights for Brands, Content Creators and...

The Lead Creative ·

2023/05/24

en

44:07

Stay Ahead of Trends and Create the Future: Jarred...

The Lead Creative ·

2023/05/18

en

81:59

Nurturing Successful Agency-Client Relationships:...

The Lead Creative ·

2023/05/11

en

38:38

Harness the Power of Storytelling to Rise Above the...

The Lead Creative ·

2023/04/27

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40:26

The Kenyan Perspective On Digital Marketing Trends...

The Lead Creative ·

2023/04/20

en

54:19

How Brands and Agencies can Collaborate to Produce...

The Lead Creative ·

2023/04/13

en

70:24

The Power of Behavioural Science in Marketing and...

The Lead Creative ·

2023/04/05

In this episode, the Vice Chairman of Ogilvy UK, Rory Sutherland, unpacks why consumer behaviour is driven by seemingly irrational thinking that makes sense in hindsight. We also discuss why some brands and products change our lives once experienced, but make no sense before engagement. He cites Dyson, Nespresso and mobile phone technology as key examples.“My argument is very simple. Data tells you the what – but you need behavioural science to tell you the why. And without the why, the what is

en

40:36

African brands changing the continent’s narrative on...

The Lead Creative ·

2023/03/30

African brands from Kenya, South Africa to Nigeria and everywhere across the continent are making strides in shaping the continent’s narrative. In this episode, we find out how some of the successful ones are doing in Africa and the world, as well as what we can learn to replicate and keep making improvements.The Founder and Chairman of Brand Africa, who is also the Founder and CEO of the Brand Leadership Group, Thebe Ikalafeng has spent over thirteen years analysing Africa’s most successful and

en

47:25

Compelling presentations that inspire action

The Lead Creative ·

2023/03/22

Bringing your creative ideas to life is an impressive feat, but presenting them in a way that inspires action is what truly counts. This is where Rich Mulholland, the internationally sought-after speaker, entrepreneur, and founder of Missing Link, comes in. Rich has captivated audiences in over 40 countries on six continents and continues to do so with his unique approach to presenting.Rich and his team have been training business leaders to improve their presentation skills for almost three

en

40:44

Authentic brand and influencer storytelling

The Lead Creative ·

2023/03/15

A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty. Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.“When measuring the success of an influencer PR campaign,

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60:15

Become a content creator and partner with brands

The Lead Creative ·

2022/12/01

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70:31

Creating Memorable Experiences: Dean Carlson

The Lead Creative ·

2022/11/17

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55:00

The role of purpose in growing brands, agencies and...

The Lead Creative ·

2022/11/03

en

49:58

Advertising that sticks and generates ROI: Dean Oelschig

The Lead Creative ·

2022/10/20

en

37:50

Re-imagine work and rethink creative collaboration:...

The Lead Creative ·

2022/10/13

en

41:22

Design Thinking in Brand and Digital Strategy with...

The Lead Creative ·

2022/10/06

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39:51

Seth Godin on The Practice and Finding Your Smallest...

The Lead Creative ·

2022/09/29

Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effective B2B marketing. Seth’s insights about creative work and marketing have helped to shape what we know as modern marketing, and we get into some of his

en

35:22

Google and YouTube collaboration opportunities for...

The Lead Creative ·

2022/09/23

en

89 results

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