x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

EDGE of the Web - The Best SEO Podcast for Today"s Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

business marketing

All Episodes

36:25

711 | News from the EDGE | Week of 9.2.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/09/04

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up. You can now create specific

en

42:24

710 | Tech SEO Connect w/ JR Oakes, Matthew Kay, &...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/09/03

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect

en

44:50

709 | News from the EDGE | Week of 8.26.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/29

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever. Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content

en

33:09

708 | Fake DMCA claims from Fake AI Law Firms w/ Ori...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/28

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must

en

35:34

707 | News from the EDGE | Week of 8.19.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/22

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content. In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal. Will the Google empire crumble? The DOJ

en

40:55

706 | DMCA SEO Attacks w/ Ori Zilbershtein

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/21

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google’s Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to destroy your business rankings. We discuss the problem as a whole and evaluate potential solutions Google could put in place to stop this scam from hurting

en

30:56

705 | News from the EDGE | Week of 8.12.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/15

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items. Last Monday, a federal judge ruled that Google is an illegal monopoly,

en

42:10

704 | Content Performance Factors w/ Maeva Cifuentes

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/13

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have

en

41:29

703 | News from the EDGE | Week of 8.5.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/07

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions. Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns. Lastly, Google confirms that the Robots.txt file does not

en

01:14:32

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/06

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing

en

39:21

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/08/02

This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect

en

46:34

700 | News from the EDGE | Week of 7.29.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/07/30

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway! Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million

en

42:37

699 | Cognitive Bias in Marketing w/ Garrett Sussman

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/07/24

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of

en

28:03

698 | News from the EDGE | Week of 7.15.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/07/17

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero. Google confirms there is no way to prevent specific content from appearing

en

41:29

697 | AI Overview Optimization w/ Garrett Sussman

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/07/16

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for

en

41:02

696 | News from the EDGE | Week of 7.1.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/07/03

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events. Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through

en

46:20

695 | News from the EDGE | Week of 6.24.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/27

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and

en

54:14

694 | Trusting AI in the SERPs w/ Mark Williams-Cook...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/26

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole

en

32:35

693 | News from the EDGE | Week of 6.17.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/21

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement

en

46:31

692 | On the EDGE of Candour | an SEO Podcast...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/19

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search

en

106 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF