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PODCAST

Masters of Privacy

Sergio Maldonado

Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com

business marketing

All Episodes

33:00

AI governance, MHMD, and third-party risks at PSR 2024

Masters of Privacy ·

2024/10/06

The IAPP’s annual “Privacy. Security. Risk.” event took place in Los Angeles last week. Both Celine Takatsuno and Sergio Maldonado attended, took some notes, and now share their experiences and takeaways. References: Sergio Maldonado (Medium): PSR 2024 Takeaway (DPAs, Vendor Audits, MHMD Act) Mike Hintze: Blog post series on Washington State’s My Health My Data Act IAPP: Agenda and speakers at PSR 2024.

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42:16

Jonathan Mendez: making the most of first-party data...

Masters of Privacy ·

2024/09/29

Jonathan Mendez has been a founder and leader in Adtech and Martech for two decades, with a focus on building first-party data products to optimize media performance. He is the founder and CEO at Neuralift AI, having prior to that been Chief Digital Officer at a major cruise line, and having also spent five years building composable CDPs (Customer Data Platform) for global retail brands and telcos. He was also the Founder and CEO of Yieldbot, which in 2016 was the fourth largest Digital Advertising

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28:58

Heidi Saas: AI compliance for MarTech vendors and...

Masters of Privacy ·

2024/09/22

What extra steps should data processors and controllers worry about now that every cloud-based tool is somehow AI-powered? A basic transparency principle is common across FIPPs, governance frameworks and existing AI regulations (EU, Colorado), but even that can sometimes become a luxury. Attorney Heidi Saas (CIPP/US) has over eighteen years of experience in consumer rights, six years in data privacy, and three years of ethical AI and governance experience. Her projects currently involve working

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23:14

Daniel Jaye: non-deprecated cookies (II),...

Masters of Privacy ·

2024/09/16

This is our second interview analyzing the impact of Google’s decision not to deprecate third-party cookies on its Chrome browser. Daniel Jaye is a seasoned technology industry executive and currently is CEO and founder of Aqfer, a Marketing Data Platform on top of which businesses can build their own MarTech and AdTech solutions. Daniel has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Brave

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23:58

Robin de Wouters: non-deprecated cookies, legitimate...

Masters of Privacy ·

2024/09/08

Earlier this summer, Google announced that its Chrome browser would after all keep third party cookies. This interview with Robin de Wouters is the first of two episodes exploring the consequences of that update from the point of view of our usual stakeholders (DPOs, CMOs, CDOs). Robin de Wouters is the Director General for the Federation of European Data & Marketing (FEDMA), in Brussels. He has a strong background in communication and public relations across the private, non-profit and

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28:07

Newsroom: Summer 2024

Masters of Privacy ·

2024/09/03

Ok, the summer is nearly over, which means it is time for a Newsroom summarizing everything that’s happened in the last two months at the intersection of marketing, data, privacy and technology. California and the FTC have more specific weight on our list this time around - perhaps because much of Europe, including regulators and hackers, was OOO during the entire month of August. So, expect to hear about: A CDP (Segment) being sued for its data collection practices Uber’s Catch-22 The FTC

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27:55

Jay Averitt: the evolving role of the Privacy...

Masters of Privacy ·

2024/08/30

Jay Averitt is currently a Senior Privacy Product Manager at Microsoft, where he manages technical privacy reviews involving Microsoft365 products including CoPilot, GPT, and other LLM products. He was previously a Privacy Engineer at Twitter, where he managed technical privacy reviews across the platform. He’s been working in privacy for over a decade as both a privacy technologist and a privacy attorney. Before switching to technical privacy, he worked as a technology counsel at SAP, SAS, and

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38:11

Nick Manning: Advertising, Who Cares?

Masters of Privacy ·

2024/08/25

Nick Manning is a commentator, author and speaker on advertising, with a specialization in media. He co-founded Manning Gottlieb Media in 1990, and following its purchase by Omnicom he became CEO of the OMD UK Group. He also co-founded OPera, the media negotiation arm for OMD and PHD. In 2007 Nick joined Ebiquity as Chief Operating Officer before becoming responsible for Ebiquity’s non-UK based operations and Chief Strategy Officer. At Ebiquity he led the team that produced the recommendations for

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35:21

Tony Fish: Is our philosophy of data consistent with...

Masters of Privacy ·

2024/08/19

Tony Fish is an investor, author and self-confessed maverick. He has been building digital businesses since 1990, with a first exit in 1995 and many businesses founded, co-founded, sold and listed after that. He thrives in complex, groundbreaking and uncertain environments, being currently focused on rethinking corporate governance models, ethics and AI, data policy and evidence-based decision making in volatile situations. He is a speaker and author of four books, as well as a visiting fellow for

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22:00

Newsroom: Spring 2024

Masters of Privacy ·

2024/06/19

We are closing this season with a Spring Newsroom before we officially kick off the summer, summarizing everything that’s happened in the past quarter across our usual five sections: ePrivacy (enforcement, regulatory updates), MarTech/ AdTech, AI/ Competition/ Digital Markets, PETs/ Zero-Party Data, Future of media. This includes: EDPB’s ChatGPT Task Force report EU Digital Wallets Privacy Sandbox news EU Commission vs. Apple’s App Store LLM updates (Llama3, GPT 4o, Gemini, Apple Intelligence)

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32:39

John Cavanaugh: Privacy as a grassroots movement

Masters of Privacy ·

2024/06/10

John Cavanaugh is a founding member of the Plunk Foundation, a non-profit dedicated to empowering individuals and communities so they have autonomy over their digital identities and protect their sensitive information. John is helping promote digital data privacy for women, children, veterans, and marginalized communities. Our mission today: exploring a grassroots approach to privacy or data protection. References: Plunk Foundation John Cavanaugh on LinkedIn Doctor Ruha Benjamin, Race after

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20:24

Adrian Doerk: digital identity, digital wallets and...

Masters of Privacy ·

2024/06/03

Adrian Doerk is co-founder of Lissi GmbH and co-coordinator of the IDunion research project. He has extensive experience in the rollout of digital wallets, specializing in the European digital identity wallet (EUDI-Wallet) under the eIDAS 2.0 Regulation. Adrian has helped us answer a few important questions on this topic: How much of our lives will soon be intermediated through digital wallets or digital identities? What is “selective disclosure”? What are the privacy risks? What are the

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37:01

Brian Focht: Can the American Privacy Rights Act find...

Masters of Privacy ·

2024/05/28

Does the inclusion of both a private right of action and a general preemption of overlapping state laws (not limited to privacy, but also including AI or confidential information) condemn the APRA to the fire? Brian Focht is a cybersecurity and data privacy attorney practicing in Charlotte, North Carolina. His legal practice is focused on helping clients ranging from individuals to international corporations, and involves nearly every aspect of law that touches on cybersecurity and data privacy,

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30:43

Alan Chapell: The many struggles of Google’s Privacy...

Masters of Privacy ·

2024/05/22

Can Google overcome competition and performance concerns to make the Privacy Sandbox a reality? Does it really matter in terms of privacy compliance, in the face of the EU ePrivacy Directive? How would Universal Opt-Outs affect the Topics API in the US? Alan Chapell is outside privacy and AI counsel for dozens of AdTech and Mart¿Tech companies. He started his career in the digital space in 1997 at Jupiter Research and is now the principal analyst at The Chapell Report, which is a monthly report

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25:04

Stephen Almond (ICO): data protection law as a...

Masters of Privacy ·

2024/05/06

“There is a UK AI Regulation - It is called the UK GDPR” (John Edwards, February 2024). Stephen Almond is Executive Director for Regulatory Risk at the UK’s Information Commissioner’s Office (ICO), leading the teams charged with engineering information rights into the fabric of new ideas, technologies and business models as part of our dynamic digital economy, including through the Digital Regulation Cooperation Forum. Prior to joining the ICO, Stephen led a World Economic Forum initiative to

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29:33

Amy Worley: US privacy compliance for B2B startups,...

Masters of Privacy ·

2024/04/15

Amy Worley is Managing Director at BRG, a global leader in data protection, information security, and AI governance. A licensed attorney, certified privacy professional, and certified information systems security professional, Amy formerly served as the Chief Privacy Officer for a billion-dollar pharmaceutical and medical device company and now serves as a fractional Data Protection Officer for several multinational companies. Amy’s consulting practice is focused on helping clients implement

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48:01

Luke Mulks: Brave’s privacy-preserving ads, publisher...

Masters of Privacy ·

2024/04/09

Luke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community. Our wide-range conversation has encompassed new business models for media owners, privacy-preserving ads, putting a price on personal data, the manner in which Apple’s bottleneck asphyxiates bolder or more

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24:13

Ellison Anne Williams: Homomorphic Encryption and its...

Masters of Privacy ·

2024/04/02

What is Homomorphic Encryption? Can it be leveraged in the context of cross-vertical challenges? Dr. Ellison Anne Williams is the Founder and CEO of Enveil, the pioneering data security startup protecting Data in Use. She has more than a decade of experience spearheading avant-garde efforts in the areas of large scale analytics, information security and privacy, computer network exploitation, and network modeling at the National Security Agency and the Johns Hopkins University Applied Physics

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20:03

Radha Gohil: the marketer’s approach to privacy,...

Masters of Privacy ·

2024/03/25

Is there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”? Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requirements to marketing-related practices. This includes consent management and, in general, acting as a bridge between Marketing, IT, CDO and legal. On top of that, Radha chairs the Digital Governance Steering

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34:14

Matthias Eigenmann: Confidential Computing,...

Masters of Privacy ·

2024/03/18

Will Data Clean Rooms help us avoid consent, or personal data altogether, and make the most of first-party data for data collaboration and addressability purposes? Matthias Eigenmann is a Swiss lawyer with over 10 years of practical experience in technology and data protection law. He currently works as legal counsel and DPO at Decentriq (a Data Clean Room), and is also an advisor on data protection matters to a large hospital in Switzerland. Prior to this, he spent several years working in tech and

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