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PODCAST

Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

business marketing

All Episodes

51:56

Boosting GA4 with BigQuery, with Johan van de Werken

Funnel Reboot ·

2023/07/26

Johan van de Werken thrives best at the sweet spot between data, business & technology. Graduating with a philosophy degree from the University of Utrect, my guest started his career as a journalist for several Dutch publications, writing about everything from events and pop culture to media, politics and economics. Around 2014 he switched from letters to numbers, working in CRO for several european ecommerce businesses. That led him to building dashboards and leveraging cloud platforms to turn

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50:06

Data doesn't lie...or does it? with Yuliia Tkachova

Funnel Reboot ·

2023/07/19

Data warehouses are amazing things: you can toss all kinds of information into them then pull mind-blowing insights out the other end. This feat can happen because you're connected to outside systems holding their own database tables. A copy of whatever has recently gone into the table is taken out and shot through a data pipeline and pushed into your data warehouse. But today's data stacks contain Multiple clouds, hybrid environments, and so many data pipelines the programs in charge of monitoring

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40:42

Analytics - worth the investment, with Martin McGarry

Funnel Reboot ·

2023/07/12

Analytics is something that everyone says they want, and some brag that they can analyze very well. But few people know what investment's required to build a quality analytics function, and even fewer are good at justifying its value. Our guest Martin McGarry is so passionate about analytics, as you'll see from his backstory, if anyone can articulate the business value of analytics, it's him. After completing a Bachelor of Science from The University of Manchester and studying at the University

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36:30

Marketing Analytics Summit Experts on where we go...

Funnel Reboot ·

2023/07/06

It's fitting, given how this is Funnel Reboot's 150th episode, that we veer off of the standard format and dig into a niche within marketing that's becoming a de facto part of every marketing function and is dictating new skills that every marketer must learn. I'm talking about marketing analytics. This episode is compiled from experts in the world of analytics. It was recorded on location at the Marketing Analytics Summit that was held in Las Vegas. It's coming hot off the press from the June

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50:50

Giving your marketing programs a check up, with...

Funnel Reboot ·

2023/06/21

When marketers from different companies get together and talk shop, it quickly becomes noticeable that each tackles their marketing problem differently. One by one, they throw into the conversation their own homebrew of channels, output tracking and the distinct expectations their stakeholders place on them. The more this study in contrast goes on, the more you hear them ask each other: "Why do you do it that way?" The responses to this question all fall under one unsatisfactory theme. It's like

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01:02:22

Earned media: how to win coverage, with Phil Gaudreau

Funnel Reboot ·

2023/06/14

If you want to communicate your message to others in this world, you only have four channels to choose from. Paid, Owned, Shared and Earned. If we expect to get some attention through shared and earned media, we should be prepared to face resistance, because we're competing with the biggest and most attention-grabbing stories out there. My guest Phil Gaudreau is a former journalist, who has turned his talents to serving the communication needs of other businesses. He does this through Make it

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51:31

Grow your market by going on stage, with Majeed...

Funnel Reboot ·

2023/06/07

Small-to-mid-sized businesses make up half of the economy. When surveys are done on why one company is chosen over another, buyers most-commonly cite the people as the main factor why they buy from them. It's great that the founders or select team members are known by those buyers. But what about those who don't know them? How can they get a wider circle to know about their expertise and how excellent they are at what they do? The vehicle that my guest believes does this better than anything else

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45:33

Should your marketing include a podcast? with...

Funnel Reboot ·

2023/05/31

The theme of these next few episodes are channels for getting our content out there. The concept of marketing through a podcast is familiar to a high percentage of marketers (for those listening to my show, it's 100%), but it has some quirks that other channels don't. A key issue for those thinking about podcasting is the volume of shows that already exist. There are arguably over a million active shows on Apple Podcasts. Why would marketing in such a crowded field be a good idea? While this

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57:41

Building your own Community, with Paul Bradley

Funnel Reboot ·

2023/05/24

What traits do humans have that distinguish us most from other species? There are a few answers, but one I like is from the French philosopher Jean-Jacques Rousseau, who said it was our ability to form Society. In fact, he saw it as critical adaptation that ensures our survival: “...the only way in which [men] can preserve themselves is by uniting their separate powers in a combination strong enough to overcome any resistance, uniting them so that their powers are directed by a single motive and

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57:11

Producing Videos that Produce Results, with Robert Weiss

Funnel Reboot ·

2023/05/17

Video is the most persuasive medium there is. That's why Many of us are building our marketing programs around it. Inevitably, the wildcard that crops up when we have an idea for a video is what will it take to produce it? The answers to this are all over the map. How much production value it takes is - as much as is needed for the video to produce your desired results. The impact a video has isn't always reflective of the amount spent. Our guest started MultiVision Digital, a video

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42:41

Not Another Pair of Shoes, with Alexander Novicov

Funnel Reboot ·

2023/05/10

As my eldest son has been in university, he's worked part-time at a sporting goods store. The section he works in is the category-leader in the store - as you can probably guess - it's shoes. Need to admit that I'm not that into shoes. I am fascinated by the conversations my son has with customers when it comes to shoes. They not only talk about the design features of a specific shoe. They also chat about the athletes who've worn it or collaborated with the brand to design it. They bring up

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38:26

Prove It, with Melanie Deziel

Funnel Reboot ·

2023/05/03

For several years running, noted marketing expert David Meerman Scott would access all the corporate press releases captured by major wire services. These covered product launches, major client signings and other moments when companies would talk about what distinguished them from their competitors. He posted his analysis of all this data and, without fail, almost all of them chose the same words to describe themselves. They made matters worse by, in David's words, by "using gobbledygook-laden

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45:49

Stop Listening to the Customer, with Adam Ferrier

Funnel Reboot ·

2023/04/26

Our guest says that marketing has a problem: "I think there's an over-reliance on people's opinions at the expense of creating a vision and sticking with it." and he claims this hurts our ability to build brands that get strong traction. Already a published author, he devoted his second book to this argument. The book's title is his plea to marketers: "Stop Listening to the Customer: Try Hearing Your Brand Instead" Adam Ferrier is the founder of Thinkerbell, an agency that creates ‘measured magic’,

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37:20

Infusing your Content with your Voice, with Alison...

Funnel Reboot ·

2023/04/19

Regardless of when you're hearing this, it's safe to say that you're running into content generated by AI. There is a lot of good brought by chat tools, but there's one thing we want coming through in our content - that is to sound human. What engages people is content with personality, content that evokes a response. And that's what today's guest will break down for us. When Alison Ver Halen found herself between jobs, her roommate's dad, who was an attorney, offered to give her things to do around

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58:33

What Google Analytics 4 Makes Possible, with Mark...

Funnel Reboot ·

2023/04/12

We're ending our series on advancing analytics today. We'll focus on the software that, for many marketers, is at the core of this field: Google Analytics. It was introduced in 2005 as a read-only tool that tracked basic info on websites. The name has stayed the same over these last 18 years, but so much else of Google's technology landscape has changed: they have released many other tools: Tag Manager, Google Data Studio, now Looker Studio, ways for API'ing between systems in and outside of

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54:16

How Data Pipes Operationalize Analysis, with Noah...

Funnel Reboot ·

2023/04/06

Today we'll talk about automated marketing data pipelines for reporting and even activation. If that last sentence didn't make total sense to you, don't worry, our guest is going to tell us why we need it and how we can set out implementing it. The place where Noah Learner got his start was on the island of Nantucket. It's around 20km (15 mi) long, which is small enough that most visitors leave their cars on the mainland, come across on the ferry and rent a bike. Noah's journey started with a job

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55:36

Data Storytelling with Looker Studio - Sireesha Pulipati

Funnel Reboot ·

2023/03/31

You have strategized and run a program with positive results, you would think that you simply show leadership your data and then you can sit back while they lavish you with praise. Not quite. If it isn't packaged right, it won't have that hoped-for impact. Remember Maya Angelou said 'people will forget what you said...what you did....but will never forget how you made them feel.' That feeling is conveyed through stories. To find and tell those stories, you need business intelligence and data

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48:11

Building Analytics Teams, with John Thompson

Funnel Reboot ·

2023/03/22

John Thompson is the author of the 2020 book Building Analytics Teams, and a 35-year technology executive in the fields of data, advanced analytics and artificial intelligence (AI). He is Global Head, Artificial Intelligence (AI) at EY. John was an Executive Partner at Gartner. He was the global advanced analytics and AI function at biopharmaceutical company CSL Behring, where he led an analytical applications team. John has built start-up organizations from the ground up and he has reengineered

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54:34

Data Clean Rooms, with Puneet Gangrade

Funnel Reboot ·

2023/03/15

Disclaimer:When I bring technology vendors on the show, you should know that they are not sponsors or affiliates. They're simply here to give you a broader perspective. Puneet Gangrade is a Customer Success Engineer, an active amateur soccer and badminton player and a resident of New York City who originally hails from Indore, India He works at Habu, a data clean room software company, with the goal of creating reliable data and media strategies for all of his clients. He is responsible to work

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58:50

Revenue Operations, with Chris Hummel

Funnel Reboot ·

2023/03/08

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