x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:26:39

10 Key Areas Holding Back your Advocacy Program with...

Radically Transparent ·

2022/07/28

Oktopost's Director of Customer Marketing, Jennifer Gutman, is hosting solo. If you’re a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program back. Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacyand access to my

en

00:23:03

How Any B2B Business Can Grow a Podcast with Tom Hunt

Radically Transparent ·

2022/07/21

Tom Hunt, Founder/CEO of Fame wisely enlightened us that “there is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche.” Tune in now for an extraordinary episode of Radically Transparent that will change the way you podcast. Hot Topics of this episode include: The 3 things marketers do wrong when starting a

en

00:27:55

The Cure for Imposter Syndrome as a Marketer with...

Radically Transparent ·

2022/07/14

Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path. Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more. Chedva also candidly unravels how she tackled imposter syndrome throughout her career, and what she is doing now as a leader to ensure her team overcomes any feelings of fraud. She

en

00:37:33

Adam Clarke on Making Employee Experience a Burning a...

Radically Transparent ·

2022/07/07

Serving as the Head of Marketing at Zest, Adam Clarke, stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Hot Topics of this Episode

en

00:34:44

Keith Messick on Why Great B2B Marketing Comes Down...

Radically Transparent ·

2022/06/30

Keith Messick, CMO at LaunchDarkly reveals the one thing keeping him up at night professionally and it's far from actual marketing. It's people and math. What does he even mean by that?! Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus marketing BS, Keith highlights how a successful CMO can impact an organization both in revenue and growth while implementing the highest

en

00:32:07

Lisa Marcyes on Creating Value for a Global Audience

Radically Transparent ·

2022/06/23

Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to

en

00:32:21

Matthew Balcerek on the Secret to Creating...

Radically Transparent ·

2022/06/16

Forbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-oriented with personalization as the primary goal. Matthew even opens up about his experience in the

en

00:25:03

Dr. Jeff Pooley on the Key to Finding Balance between...

Radically Transparent ·

2022/06/09

Meet Dr. Jeff Pooley, Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen from Oktopost unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authentically on social media– and explores some modern-day paradoxes around staged authenticity. Jeff also addresses the current gap between higher education

en

00:32:37

Shoshana Kordova on Why Product Marketing at...

Radically Transparent ·

2022/06/02

Meet Shoshana Kordova, Director of Product Marketing at Datarails. She stops by Oktopost's Radically Transparent podcast to reveal why her product marketing team owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handle. This gives the team the

en

00:32:36

Inbar Yagur on What Makes Thought Leadership Content...

Radically Transparent ·

2022/05/26

Inbar Yagur, VP of Brand Marketing of GrowthSpace shares her perspective on what makes thought leadership content resonate with audiences, regardless of the amount of digital noise, and shares how: “Good thought leadership happens when you have an intersection between something that is newsworthy and a value proposition that brings your company forward.” Throughout the episode, Inbar challenges listeners to find the “moments that spark”– and guides us on how to use those moments to create meaningful

en

00:18:34

Maya Sweiry on the Place of Employer Branding for...

Radically Transparent ·

2022/05/19

Maya Sweiry, Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience. Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need to compete for talent by showcasing authentic company culture. As Maya suggests throughout the episode, an important piece to this is employer branding –

en

00:29:17

Christopher Willis on What it Means to Create “Fit...

Radically Transparent ·

2022/05/12

Meet Christopher Willis, the CMO/CPO of Acrolinx. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the time was being tracked. That specific year, there was no product launch or major product innovation, yet they moved up and right (which is the direction

en

00:25:10

Andrew Wood on How Social Media is a Talent...

Radically Transparent ·

2022/05/04

Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Today, HRis more like marketing than ever before – and social media is a key player in making sure an employer

en

00:33:09

Lee Odden on Getting the Most Out of Influencer...

Radically Transparent ·

2022/04/28

Lee Odden, CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing

en

00:35:22

Paige Lewin on Crafting a Flawless Marketing and...

Radically Transparent ·

2022/04/21

Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results? Hindsight is always 20/20. How do you, as a leader, do better? Paige Lewin, Netcore Cloud’s Head of UK Strategy stops by the Radically Transparent podcast to reveal how a former cut-throat sales culture has led her on a mission to balance and build new processes between the sales and marketing functions. She’s an open book about the strong company culture she

en

00:23:31

Oliver Pilgerstorfer on Scaling Sustainably

Radically Transparent ·

2022/04/13

It’s hard to do the same things over and over in marketing and expect massive growth. Join Oliver Pilgerstorfer, CMO of IFS, on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningful way. Throughout the episode, Oliver discloses how he spends a lot of time considering if the work they are doing today can scale tomorrow, and walks through some of the ways he approaches strategy from a macro level in order to understand all the elements crucial

en

00:29:27

Avnita Gulati: Why Building Your Own Marketing...

Radically Transparent ·

2022/04/07

Meet Avnita Gulati, Senior Director, Global Marketing at VISA, with over 12 years of experience in the B2B industry. In this episode of Radically Transparent, Avnita explains her strategy around ABM, how to get buy-in from leadership, and how to plan an ABM strategy effectively for long-term success. Not only that—Avnita shares her Go-To-Market ABM rollout template right on the show which is all based on her experience and designed so that she can then apply it over and over. Hot Topics of this

en

00:37:29

Kirsty Dawe Underscores the Importance of ICP in...

Radically Transparent ·

2022/03/31

CEO of Webeo, Kirsty Dawe-- someonewith customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do. Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to

en

00:27:31

Stephanie Carls on Creating the Fool-proof Formula...

Radically Transparent ·

2022/03/24

Meet Stephanie Carls, Director of Social Media and Digital Content at Corel Corporation, brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way

en

00:26:43

Nicole Wojno Smith Confronts the Role of Brand in the...

Radically Transparent ·

2022/03/17

Tackle.io’s VP Marketing, Nicole Wojno Smith stops by the Oktopost’s Radically Transparent podcast to talk through the challenges of B2B marketing in a modem customer journey that isn’t always measurable. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. In a world where the B2B customer journey has changed—far from the linear funnel most of us love to draw, customers are taking

en

171 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...