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PODCAST

Champagne Strategy

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who"ve bridged the strategy gap between planning, execution and measurement. They"ll have battle scars to show, skin in the game and money in play. Most aren"t famous but there"s zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you"ve been warned. There"s no going back. Keep taking your blue

business management

All Episodes

01:16:50

Adam Hamilton - Innovation & New Product Development...

Champagne Strategy ·

2022/07/14

Brain-hurt scale = 7/10. "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker. Innovation always seems to make the list of one of the top priorities for businesses. It's always something management talks about and employees want to attach themselves to, but more

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01:15:35

Ted Wright - Revenue success sans advertising - Word...

Champagne Strategy ·

2022/07/07

Brain-hurt scale = 5/10. Great products sell themselves and advertising is just the price you pay for a bad product right? Word of Mouth Marketing or WOM. Is it even a channel? Can you really grow without spending money on advertising?Can you enhance the natural rate of WOM? The TL:DR answer is Yes. Yes and Yes. Right now, budgets are getting crimped and the heat is on for high-cash burn marketing channels. And there’s nothing higher cash-burn than advertising. So how do you grow a brand and sell

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00:53:59

Edan Krolewicz - Data for customer acquisition - The...

Champagne Strategy ·

2022/06/30

Brain-hurt scale = 8/10. We've all heard of the data breach scandals. Cambridge Analytica. Hackers holding customer databases to ransom, demanding Bitcoin payments. Platforms sharing your data with other companies who you weren't even aware of. GDPR privacy crackdowns in Europe. Senate enquiries in the US. Customer lists being stolen by employees and used to start new businesses. Data was once described as 'the new oil. But, in a world awash with data, what data is valuable and what isn't. So today,

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01:07:09

Malcolm Auld - Direct Mail and Marketing first...

Champagne Strategy ·

2022/06/15

Brain-hurt scale = 6/10. "I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time." Jess Bezos. In a rapidly changing marketing landscape it's very easy

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01:06:44

Bryant Graves - How strategy could/should or doesn't...

Champagne Strategy ·

2022/06/10

Brain-hurt scale = 8/10. Strategy has become such a buzzword these days. More often, just a prefix added to job titles to make it sound more attractive, not whether the job requires real strategy acumen or not. Everyone seems to be acting 'strategic'. But what does that even mean? Who better to unpack all these questions than someone who just finished working for one of the largest companies in the world. Today we’re talking to Bryant Graves. Ex-senior strategy manager at Walmart, now in charge of

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00:44:03

Ronsley Vaz - Podcast content production frameworks...

Champagne Strategy ·

2022/06/03

Brain-hurt scale = 5/10. Vayner Media, Zac Efron, Paris Hilton, Graeme Turner, Chris Voss - these are the sorts of people that Ronsley works with. And to say that he's learnt a few things or two would be an understatement. He's all about using content strategically - for maximum gain. And yes, we talk under the guise of podcasting a little, but also far broader. By listening all the way through, you'll be able to absorb the best way to create a strategic content framework which can be applied to any

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00:59:59

Josh Butt and Michelle Lomas - Podcast promotion and...

Champagne Strategy ·

2022/05/27

Brain-hurt scale = 7/10. Just last week I had 3 different people ask me for advice on podcast promotion. And I came up short on giving them a detailed answer. So you know what this means? I needed to ego-check and delve a bit deeper. So if you've wondered about how to use podcasts in your promotional mix, or how to promote your own podcast so it becomes a valuable asset for your brand - this is an episode you need to listen to. I came across Josh Butt (Founder and executive) and Michelle Lomas (GM)

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00:56:45

John Dwyer - Sales promotions and direct response -...

Champagne Strategy ·

2022/05/14

Brain-hurt scale = 4/10. Everything else being equal, the strength of your offer can make or break the effectiveness of any marketing campaign. Boring CTA's like 'buy now' or 'find out more' or 'book a demo' can scuttle sales by a substantial percentage. So consider this situation. You're about to buy a boring, commoditized, financial product. Then an ad comes on TV with Jerry Seinfeld as the spokesperson. He cracks a joke or two about home ownership and says, if you switch loan providers, you'll

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00:49:22

Ross Sergeant - Applied Media Strategy - inside the...

Champagne Strategy ·

2022/05/05

Brain-hurt scale = 8/10. Just days earlier, Ross Sergeant, global head of media and touchpoints at Asahi, spoke to a conference where he debunked the 40/60 rule advocated by Binet and Field. Most marketing scientists, and savvy marketers in the crowd were not surprised. But so alluring and well-crafted are some of these 'laws', many in the UK, Australia and beyond, are still convinced a reliable path to growth relies heavily upon mass-reach broadcast media. There's a belief that this type of media

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00:53:44

Marcus Willis - Social Media Strategy - Keys to...

Champagne Strategy ·

2022/04/29

Brain-hurt scale = 6/10. Parents only use Facebook, teens only use TikTok, Instagram is dying, Twitter is already dead, and YouTube is just for video. Out of all the media that brands can use, perhaps Social is one of the most misunderstood, and it's a victim of it's own accessibility. The more everyone can use a medium, the more everyone thinks they know how to use it and how it works underneath. But, the opposite is usually true. So we had to talk with a social media expert about social media

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00:47:56

Blake Hutchison - Putting the A in M&A - Acquiring...

Champagne Strategy ·

2022/04/25

Brain-hurt scale = 6/10. A long time ago, back in the good ol’ days of the Google internet, I learnt the power of affiliate marketing first hand. Affiliate strategies let you take advantage of an assumed message source separation. This is where the customer assumes the source of the message is not the advertiser. Example, you pay the owner of a blog site within your niche, for the privilege of tapping into this pool of visitors in various ways. Prospects trust this more, because the message isn't

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00:59:08

Peter Li - Inside the secretive world of corporate...

Champagne Strategy ·

2022/03/24

"I am going to love doing this podcast. Because I don't expect to ever be hired into an investment bank or in-house M&A team ever again, I can be brutally honest." We talked further, but he had me at 'brutally honest'. That was the moment I knew we needed to interview Peter and uncover this murky world. An overlooked way to quickly grow a business is to simply acquire customers. Customers which belong to another business. This tactic is overlooked because it's traditionally been the exclusive

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01:15:25

Willem Paling - Data, Segmentation & Targeting...

Champagne Strategy ·

2022/03/21

“It’s easy to make bad decisions with data” he said straight off the bat. In today’s tech infected world, it can seem vogue to tout the fact that you’re data-driven. Kind of like it’s a badge of honor that provides an air of superiority over the other ill-informed business heathens. But what is data? What isn’t data? Are the people who call themselves data-driven, actually data-driven underneath? This is something we had to get to the bottom of. I came across Willem Paling after I saw a presentation

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01:16:54

Jason Andrew - Bridging the gap between Accounting,...

Champagne Strategy ·

2022/03/05

Don't fear - this isn't an episode about accounting but rather how understanding some financial fundamentals can make you a far better marketer or growth professional. This is the point where marketing professional's career otherwise plateaus. If you've ever had trouble getting initiatives or projects approved, often it's not political. It's just that the business case is weak. So I thought that if we can understand how accountants and finance think - marketing and growth professionals will be able

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00:58:13

Matthew Hammon - Life in the day of an elite B2B...

Champagne Strategy ·

2022/01/01

In between the strategy and channel episodes, we feature some interviews with active practitioners. After the Robin Daniels (ex WeWork CMO) episode and two other entrepreneur interviews, it was time for another. So today we’re talking with Matthew Hammon, Australian ex-pat who now lives in New York. He’s earned his stripes over the years, leaning on an early entrepreneurial journey which started at the ripe old age of 12 in Melbourne, Australia. Having founded and run his own businesses over the

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01:17:39

Kimberley Haley - Pricing Strategy - Package product...

Champagne Strategy ·

2021/12/22

This is our second episode on the topic of pricing strategy - the first of which was Jon Manning in Season 1 which we also recommend you to listen to first. We could only cover so much in the last episode so in this episode we cover some of the other areas to round-out our understanding of how to use pricing strategy as a growth-driver. Any growth strategist worth their salt knows that pricing strategy can’t really be isolated from the larger business machine - product, packaging, sales, marketing

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01:19:26

Charmaine Moldrich - Outdoor Advertising - The past...

Champagne Strategy ·

2021/12/22

Some of the first forms of recorded advertising was the SPQR insignia that Roman soldiers displayed on the Standards they carried into battle - Similar inscriptions are, to this day, still visible on the tops of manholes around Rome. Signage and other forms of outdoor advertising are perhaps THE original form of advertising. This topic is Charmaine's area of expertise and we start this discussion talking about the history of outdoor advertising which goes back millennia. Currently, she's the CEO of

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01:14:11

Kimberly A. Whitler - Positioning Strategy - How to...

Champagne Strategy ·

2021/12/20

If you think positioning strategy is a bunch of fluffy brand-purpose-laden statements mixed with a few dual-axis, positioning maps, you’re in for a rude awakening. Because as you'll soon discover, that's not what professional positioning strategists do. Kimberly A. Whitler is perhaps most famous for her book on this topic, and positioning strategy is what we initially aim to talk about, but what comes out in the wash during this discussion are lashings of strategic wisdom any senior leader, serious

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00:59:57

Sean Ellis - Growth, growth hacking, marketing, and...

Champagne Strategy ·

2021/11/19

Sean Ellis, the OG who coined the term 'growth hacking' explains the key determinants to growth for both SaaS and traditional businesses. In under one hour, you'll find out the macro version of why this approach to growing any business is so effective. I really don't need to write any more here. If you are a founder, a business owner, a growth professional, product manager or marketer and you're interested in the non-BS side of the growth discipline - you need to press play. Over and out.

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01:11:11

Rich Mironov - Core fundamentals of Product Strategy...

Champagne Strategy ·

2021/11/19

Why does Rich Mironov disagree with Elon Musk regarding his statements about product? Is PLG a real thing or just another cult-buzzword? What are the secrets behind creating successful products which sell themselves? Rich Mironov is one of the OG's of the product strategy and management world. He started working for tech companies before tech was cool. Before Product Management was even a term. And his experience over the years has spanned decades. He worked on AI in the 70s. He was arguably the

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104 results

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