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PODCAST

Stories and Strategies with Curzon Public Relations

Stories and Strategies

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals,

business marketing

All Episodes

27:04

Political Campaigns as PR Case Studies

Stories and Strategies with Curzon Public Relations ·

2024/12/03

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why. Listen For8:09 The Role of Social Media in Shaping Voter Percepti...

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23:51

Has JAGUAR Committed Brand Suicide?

Stories and Strategies with Curzon Public Relations ·

2024/11/26

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its...

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24:10

Adapt or Die: PR in the Age of AI

Stories and Strategies with Curzon Public Relations ·

2024/11/19

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond sim...

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23:11

PROTECT Your Organization from Misinformation with...

Stories and Strategies with Curzon Public Relations ·

2024/11/12

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights. A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, hel...

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25:25

The Human Element of Crisis Management in PR

Stories and Strategies with Curzon Public Relations ·

2024/11/05

We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human prepare...

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26:44

Why Communications Strategy is NASA’s Secret Weapon

Stories and Strategies with Curzon Public Relations ·

2024/10/27

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Prob...

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23:37

Regulating PR. What Three African Nations are Doing

Stories and Strategies with Curzon Public Relations ·

2024/10/20

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.Is it working in Africa...

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22:27

Accreditation vs Certification for Communications Pros

Stories and Strategies with Curzon Public Relations ·

2024/10/13

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for...

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26:06

AI Issues in Content Creation: Striking a Balance...

Stories and Strategies with Curzon Public Relations ·

2024/10/06

Text DougWe perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings? The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the inte...

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25:37

Throwback Thursday - Oh the Things We Can Do With...

Stories and Strategies with Curzon Public Relations ·

2024/10/03

Text DougThis episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses ...

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27:02

The Influential Power of Audio

Stories and Strategies with Curzon Public Relations ·

2024/09/29

Text DougSound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses. They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR pr...

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23:55

Public Relations Strategies When Companies Hire...

Stories and Strategies with Curzon Public Relations ·

2024/09/22

Text DougHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for commun...

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25:29

How CEOs and Other Senior Executives Are Using...

Stories and Strategies with Curzon Public Relations ·

2024/09/15

Text DougAs the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age. Listen For6:32 Executives are Moving Beyond Just Sharing...

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22:42

The Disinformation Playbook

Stories and Strategies with Curzon Public Relations ·

2024/09/08

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink. But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, w...

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22:53

Throwback Thursday – When Lies BUILD Trust

Stories and Strategies with Curzon Public Relations ·

2024/09/05

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.Four Behavioral Science studies done through the Wharton School at t...

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22:46

The AI Solution for Navigating Reputational Risks

Stories and Strategies with Curzon Public Relations ·

2024/09/01

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control.For marketing and public relations professionals, the stakes have...

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22:29

Marketing For a Tough Industry

Stories and Strategies with Curzon Public Relations ·

2024/08/25

Participate in our Listener Feedback Survey. 5 minutes for $50.Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny. They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effecti...

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22:54

The Hidden Costs of Cutting Corners in PR and Marketing

Stories and Strategies with Curzon Public Relations ·

2024/08/18

Participate in our Listener Feedback Survey. 5 minutes for $50. It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Listen For4:42 Cutting Corners Using AI6:26 Prioritizing Your Unique Strengths11:00 Impacts of Cross Posting Content on Social Media16...

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24:30

How Everyday PR Pros are Using AI to Shave Hours Off...

Stories and Strategies with Curzon Public Relations ·

2024/08/11

Send us a Text Message.Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia ma...

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25:22

Mastering Consumer Shortcuts: How Marketers Leverage...

Stories and Strategies with Curzon Public Relations ·

2024/08/04

Send us a Text Message.We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers. Listen For4...

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220 results

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