x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

54:04

#209 Finding Your Brand Voice as a Virtual Assistant...

The Marketing Freelancer: Unicorns Unite ·

2024/05/28

If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is

en

53:49

#208 Tax Strategies for Freelance Marketing...

The Marketing Freelancer: Unicorns Unite ·

2024/05/21

Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also

en

58:08

#207 How Marketing Assistants Fit into Business...

The Marketing Freelancer: Unicorns Unite ·

2024/05/14

We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to

en

01:05:30

#206 How to Support Course Creator Clients with Legal...

The Marketing Freelancer: Unicorns Unite ·

2024/05/07

An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and

en

59:42

#205 TikTok Content Creation & Growth Strategies for...

The Marketing Freelancer: Unicorns Unite ·

2024/04/30

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow

en

57:37

#204 Automate & Monetize Your Email List with...

The Marketing Freelancer: Unicorns Unite ·

2024/04/23

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. My guest today, Toyin Alli, has a really good marketing service that you could offer as a

en

45:09

#203 Podcasting Lessons After 200 Episodes

The Marketing Freelancer: Unicorns Unite ·

2024/04/16

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn

en

27:18

#202 Six Ways to Make Six Figures as a Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2024/04/09

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA"

en

31:41

#201 Common Mistakes Service Providers Make on Packages

The Marketing Freelancer: Unicorns Unite ·

2024/04/02

Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge

en

59:36

#200 Celebrate 200 Episodes: Behind the Scenes with...

The Marketing Freelancer: Unicorns Unite ·

2024/03/26

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization

en

38:19

#199 Intake Form Questions for Service Providers

The Marketing Freelancer: Unicorns Unite ·

2024/03/19

What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about

en

01:01:18

#198 Freelancer Story: Virtual Assistant to 6-Figure...

The Marketing Freelancer: Unicorns Unite ·

2024/03/12

Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service

en

59:23

#197 Building a Virtual Assistant Agency Model with...

The Marketing Freelancer: Unicorns Unite ·

2024/03/05

Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with

en

55:54

#196 Bookkeeping for Virtual Assistant Businesses...

The Marketing Freelancer: Unicorns Unite ·

2024/02/27

All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing

en

01:14:24

#195 Understanding Business Finance as a Virtual...

The Marketing Freelancer: Unicorns Unite ·

2024/02/20

It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything. I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler

en

01:00:36

#194 Using Human Design to Enhance Your Service...

The Marketing Freelancer: Unicorns Unite ·

2024/02/13

How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about. Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design

en

20:56

#193 How Virtual Assistants Can Transition from...

The Marketing Freelancer: Unicorns Unite ·

2024/02/06

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients. What should you say when you've been doing the work for your

en

59:43

#192 Visibility for Introverted Service Providers &...

The Marketing Freelancer: Unicorns Unite ·

2024/01/30

How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast

en

01:02:45

#191 Curriculum Design for Course Creator Clients...

The Marketing Freelancer: Unicorns Unite ·

2024/01/23

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up. My guest is Cat O'Brien,

en

28:58

#190 Never Split the Difference: Negotiation for...

The Marketing Freelancer: Unicorns Unite ·

2024/01/16

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel

en

271 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF