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PODCAST

Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today"s most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

arts design

All Episodes

7:05

How Ramp and Plaid create a culture of craft💡

Dive Club 🤿 ·

2025/03/25

I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid.So this episode shines a light on specific practices they put in place to create a culture of craft 👇

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56:39

Ellis Hamburger - Storytelling for today’s top startups

Dive Club 🤿 ·

2025/03/21

What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common?They all hired Ellis Hamburger to help tell their story.So this episode is a bit different...We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product.Some highlights:How to tell a story that people care aboutLessons from the Language team at SnapchatBreaking down specific copywriting strategiesQuestions to help you figure out your product’s storyWhat

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10:32

The challenge of designing AI products

Dive Club 🤿 ·

2025/03/18

AI introduces an opportunity for all kinds of novel interaction patterns.But it creates a whole new category of design challenges too…And this episode breaks down the biggest challenge of all.Colin Dunn (Founder and Designer of Visual Electric)Maheen Sohail (Gen-AI designer at Meta)Tyler Angert (Founder of Patina Systems)Maggie Appleton (Design engineer at Normally)Ammaar Reshi (Head of Design at ElevenLabs)

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46:25

Alejandro Matamala Ortiz - Designing the future of AI...

Dive Club 🤿 ·

2025/03/14

This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today.The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers:How the lines are blurring between rolesHow AI flips the order of building new featuresWhat it means to “carve” AI products vs. build themHow Alejandro believes the

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6:29

How to pitch your designs like a pro💡

Dive Club 🤿 ·

2025/03/11

Most designers fall into the same trap when presenting their ideas.So this ~5 min episode breaks down how to pitch your designs like a pro.Chris AbadGabe Valdivia

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55:21

Christophe Tauziet - Plaid’s culture of craft, tips...

Dive Club 🤿 ·

2025/03/07

This week’s episode is with Christophe Tauziet who is the Head of Design at Plaid—one of today’s leading fintech companies.We go deep into the ways he’s building a culture of craft and the rituals they’ve evolved to consistently sweat the details. There are a lot of practical processes and ideas in this episode.Some highlights:Keys to a great async video share outHow to foster a winning CRIT environmentWhy Christophe implemented “polish reviews”Ways to foster collaboration within a design

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7:23

2 ways to make your design ideas compelling💡

Dive Club 🤿 ·

2025/03/04

You can have the greatest design concepts in the world, but none of that matters if they don't make it into production.So this episode is all about how to create an aura of inevitability around your ideas.It features stories from early Facebook, Webflow, and Figma 👇Vincent van der Meulen (Design engineer at Figma)Soleio pt. 1 / pt. 2 (second designer at Facebook)Kevin Wong (Head of product at Webflow)

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59:15

Aashman Goghari - Tackling complex design challenges...

Dive Club 🤿 ·

2025/03/01

Palantir is one of the most powerful products in existence today.It provides critical government and enterprise infrastructure from the factory floors to the front lines. You can literally build your own Airbnb on top of their development platform.But with great power comes lots of complexity… So in this week’s episode, Design Lead Aashman Goghari gives us a behind-the-scenes of what it’s like designing products at Palantir.Becoming better at “problem decomposition”Two patterns for handling complex

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7:29

4 brand strategy tips from Smith & Diction

Dive Club 🤿 ·

2025/02/25

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.So here are a few of my favorites.Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction

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58:07

Thiago Costa - Cultivating taste as a designer

Dive Club 🤿 ·

2025/02/21

If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa.His product Fey is in the S-tier of design and I’ve studied his visual techniques for many years.Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌We go deep into:Mastering the finer details of craftPutting AI at the heart of the new Fey 2.0Where Thiago draws inspiration outside of UIWhat it looks like to have a “heightened awareness”How Thiago

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54:21

Ammaar Reshi - Unlocking AI’s creative potential

Dive Club 🤿 ·

2025/02/14

Today we get to hear from Ammaar Reshi who is the Head of Design at ElevenLabs—the AI audio platform that has come up multiple times in past episodes.So a big focus of this conversation is learning what it's like designing an AI-native product. We go deep into topics like:The backstory of Ammaar’s viral AI experimentsPredictions for the future of voice as an interfaceWhat it’s like collaborating with an research teamHow he’s designing novel interaction patterns for AIWhat Ammaar looks for when

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11:24

Design “handoff” is changing forever 💡

Dive Club 🤿 ·

2025/02/11

How do designers from today’s top teams collaborate with engineers?After many interviews I'm starting to notice a trend…The highest functioning product teams throw away a lot of code and it’s a good model for what the new “handoff” process will look like. So this video highlights how it works at teams like Figma, Vercel, Perplexity, Airbnb, and more.Jenny Wen (OG designer of Figjam now at Anthropic)Teo Connor (VP of Design at Airbnb)John Pham (former design engineer at Vercel)Vincent van der Meulen

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49:45

Chris Abad - Storytelling tactics for senior designers

Dive Club 🤿 ·

2025/02/07

This week's episode is with Chris Abad who has led design teams at companies like Google, Square and Dropbox so needless to say he's given a lot of design presentations over his 20+ year career.So this conversation is a deep dive into storytelling and everything you can do as a designer to effectively share your vision and persuade stakeholders.He shares every step of his process including a ton of practical tactics like:Strategies for designing a great deckHow to set up Q&A for success with

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10:03

How to be great at systems thinking 💡

Dive Club 🤿 ·

2025/02/04

Systems thinking is often mentioned as the #1 trait teams are looking for in designers.But what does it look like to be great at it?This episode answers that question by highlighting stories from Notion, Anthropic, and more 👇

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44:23

Anthony Menecola - Insights from a staff designer at...

Dive Club 🤿 ·

2025/01/31

This week's episode is with Anthony Menecola who is a longtime staff product designer at Shopify so we’re going to do a deep dive into ways you can make a bigger impact at your company as an IC.One of the big themes of this episode is Anthony’s journey becoming more technical and contributing to the Shopify code base so if you’re interested in building your ideas I think you’ll get a lot out of this one.We also talk about:The archetypes of staff designers at ShopifyWhat it takes to create an

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10:34

Making big ideas happen with design 💡

Dive Club 🤿 ·

2025/01/28

When I say high stakes design project, what comes to mind?How about Ryan Scott redesigning the Airbnb checkout flow right before a $3.5 billion IPO? Now THAT is a big time project…So this episode is all about tactics you can use to make big ideas happen at your company (even as an IC).And if you want to go even deeper you can use these links to get $100 off Ryan Scott’s top rated Maven courses 👇1️⃣ Describing the ROI of Design (https://join.dive.club/ryan-scott-roi-course)2️⃣ PM Masterclass for

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52:58

Balint Orosz - What it takes to design an...

Dive Club 🤿 ·

2025/01/24

What does it take to create a product worthy of winning Mac app of the year?I interviewed the founder of Craft Docs, Balint Orosz, to find out…So this episode is a deep dive into how they work and what it takes to achieve this level of design excellence, including:What Balint looks for in systems thinkersCraft’s plan to differentiate with personalizationWhat it looks like for designers to take ownershipHow designers experiment with LLMs and shadersBehind-the-scenes of their viral “quick add”

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9:46

How to increase your influence as a designer 💡

Dive Club 🤿 ·

2025/01/21

I’ve interviewed a lot of staff designers to figure out what it takes to have real influence at companies like Shopify, Github, Airbnb, etc.One thing is clear… if you want to make strategic impact as a designer then you have to get to a place of altitude that allows you to see the bigger picture.This episode is designed to help you do just that.Catt Small (Staff Product Designer at Dropbox)Mia Blume (Early design leader at Square, Pinterest + more)Soren Iverson (Founder of Iverson)Kathy Zheng (Head

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52:24

Catt Small - How to influence and lead as a staff...

Dive Club 🤿 ·

2025/01/17

How do the best staff designers influence and lead as individual contributors?I interviewed Catt Small to answer that question and it turned into one of the most practical episodes yet. She pulls from her 14+ years of experience designing products like Etsy, Asana, and Soundcloud to share techniques you can use to level up your influence and scale your impact as an IC.Some highlights:Ways to get out of the execution trapThe key to having “executive presence”Catt’s advice for better time

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11:50

How to get hired by the best teams

Dive Club 🤿 ·

2025/01/14

What are the best teams looking for in design candidates?That’s become one of my favorite questions to ask so this episode shines a light on some of those traits and what you can do to stand out.It includes insights from:Diego Zaks (VP of Design at Ramp)Soleio (2nd designer at Facebook)Pranathi Peri (designing v0 at Vercel)Maheen Sohail (Gen AI at Meta)Mariana Castilho (Designer at Poolside)

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