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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

33:39

Growing a Long-Term Startup by Navigating Through...

Leaders of B2B Podcast - Interviews on Business... ·

2022/10/03

Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic.Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy. It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission.Like other leaders, Rohit stresses

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31:41

Enabling Retailer Success Through Excellent...

Leaders of B2B Podcast - Interviews on Business... ·

2022/09/26

Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently.Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can help speed

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35:22

Thinking Differently and Bringing It to Execution...

Leaders of B2B Podcast - Interviews on Business... ·

2022/09/19

Rob Whalen, CEO & Co-Founder at PTO Exchange, talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include:Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup.Being consistent and maintaining persistence are the key elements of successful startups.When fundraising, focus on gaining trust and delivering on that by returning what investors expect.Implementing a flexible

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39:18

Managing Change by Adapting Quickly with Mark Grilli...

Leaders of B2B Podcast - Interviews on Business... ·

2022/09/12

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:Marketers have to make it clear to customers why they should adapt to changeMarketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously question where you are.Marketers shouldn’t rely on data alone; they need to know their customers, be creative and

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26:54

Growing Your Company With the Right Culture and a...

Leaders of B2B Podcast - Interviews on Business... ·

2022/09/07

We’re joined by Giora Engel, Co-Founder and CEO at neosec.com. Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following:How to adjust activities that involve face-to-face relationship building to remote work.How digital transformation has evolved into a “digital first” initiative and how that affects the global economy.How the value of communication becomes more important when working across remote teams.The 3 key elements to growing your

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41:45

Enabling Successful Entrepreneurs by Strengthening...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/31

Sanjay Puri, Founder and Investor at Autonebula, Wellisen & ACEL360 shares his diverse experience on today’s episode. Sanjay discusses these topics:How passion for entrepreneurship can be developed, with successful founders becoming investors and accelerators.A society that most closely resembles a meritocracy can attract the best talent, rewarding their resilience with success.A balance of confidence and humility enables founders to rally their teams yet remain open to ideas.Having someone you

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44:19

Achieving Success in Sales by Focusing on Being Human...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/29

On today’s podcast, we have Andy Paul, author of Sell Without Selling Out. Andy is an experienced sales coach, mentor, podcast host, and accomplished author. He shares valuable insight on sales and discusses:How selling out uses persuasion to close a sale without understanding the buyer’s concern.The importance of focusing on selling at the human level, through connection, curiosity, understanding, and generosity with your prospect.Gaining the trust of your potential customers by understanding their

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48:45

Optimizing Your Sales Team's Time and Making Them...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/26

We’re talking to Mike O'Kelly, Co-Founder & VP of Sales at Rithm AI on the show today. Mike’s company helps optimize a salesperson’s time through intelligent planning and preparation. We discuss:How to provide value when reaching out and reconnecting with your prospects.The importance of finding ways to reduce the time that your salespeople spend outside of meetings.How avoiding prospect meetings on Monday mornings and Friday afternoons will allow for more successful engagement.How to recognize

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38:26

Improving The Procurement Process With AI and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/23

Pam Kline Smith, Chief Marketing Officer atGlobality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your

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00:40:31

Communicating the Relevance of Your Product to the...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/17

Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliver value to the customer in a much clearer way. Avi goes into more detail as he paints the current

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00:30:18

Building a Brand That Turns Customers Into Heroes...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/15

Kevin Alansky, Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing. Kevin’s guiding star is focused on customers and target customers. At Jedox, they focus on how they can turn the CFO or Finance Manager into the heroes of the company. Kevin thinks that this is the key to connecting and engaging with your

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00:31:28

Building a Future-Proof Marketing Team with Lindsay...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/10

Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best content up top. According to Lindsay, this is vital since about 93% of searchers click on the first two

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00:33:10

Mitigating the Risks of Digital Transformation With...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/08

Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.Despite being a decade in, Nick thinks that the age of the cloud continues to be a boon to certain businesses. It provides a level playing field, accelerates speed to market, and

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00:34:54

Understanding and Learning From the Cheat Codes of...

Leaders of B2B Podcast - Interviews on Business... ·

2022/08/01

Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. Ed talks about

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00:32:52

Generating More Revenue Through Customer-Centric...

Leaders of B2B Podcast - Interviews on Business... ·

2022/07/25

Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.Tracy talks about the importance of sales and marketing integration in the B2B environment. Potential customers make their decisions before the sales call

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00:31:01

Digital Marketing Leadership and Providing Value to...

Leaders of B2B Podcast - Interviews on Business... ·

2022/07/18

On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy

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00:27:10

Successfully Leading a Services Business and...

Leaders of B2B Podcast - Interviews on Business... ·

2022/07/14

Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retention is revolutionary. He acknowledges that working with him isn’t going to be a permanent thing and

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00:31:10

Leveraging Marketing Expertise To Build a Great...

Leaders of B2B Podcast - Interviews on Business... ·

2022/07/13

Raj Sarkar, Chief Marketing Officer at 1Password, shares key leadership insights and marketing expertise. He brings a wealth of perspective coming from very successful startups like 1Password and Atlassian.Raj believes that the most important thing for the leader of a startup is to set the company’s foundation. This starts with the functional area. A strong foundation will poise people for success as the company grows. As CMO for 1Password, Raj prioritized setting up the organizational structure,

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00:29:41

Growing a SaaS That Helps SaaS Companies Sell with...

Leaders of B2B Podcast - Interviews on Business... ·

2022/06/30

John Street, CEO, Chairman, and Founder at Pax8, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers.When Pax8 started 11 years ago, the environment was completely different. This visionary idea had to tackle several roadblocks and obstacles. SaaS was not the dominant and efficient platform it is

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00:39:54

Communicating With Your Audience and Success Factors...

Leaders of B2B Podcast - Interviews on Business... ·

2022/06/21

Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity, shares her simple yet valuable expertise on marketing success factors. It all boils down to communicating with your audience.Communicating with your audience is all about listening to your customers. This involves finding out what business problems they have. It also involves knowing what they are willing to do to solve these issues. Once you know these things, you need to engage with your customer. Delivering a message about

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235 results

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