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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

05:53

Networking over Pitching: The Smart Podcast Strategy

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/04/05

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can

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08:13

Are You Accidentally Lying To Your Audience?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/03/29

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at

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05:32

Buy a Podcast Microphone You Won't Have to Send Back

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/03/22

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality

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06:18

Engaging Captive Audiences to Expand Your Podcast's...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/03/15

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story

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06:30

Don't Let Your Podcast Die With Your Editor

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/03/09

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due to embezzlement by former employee Joey. Control of podcast shows and COVID-related challenges. 3:37 David Jackson discusses the

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07:16

Unveiling the Truth About Programmatic Ads in Podcasting

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/02/02

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a

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06:05

Podcast Stats Unraveled: Key Metrics to Focus on and...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/26

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private

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07:22

When You SHOULD NOT Start a Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/20

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching,

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09:02

Setting the Scene for Success: Choosing the Right...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/12

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience. I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while

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04:24

Say No to Reruns: Increase Your Podcast Downloads...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/05

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I encourage podcasters to think outside the box and make the most of their

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06:05

The Reality of Premium Memberships, Advertisers, and...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/29

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and

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06:53

Measuring Podcast Success: Key Metrics for Tracking...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/22

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts. READY

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06:03

Making Informed Decisions: Putting Your Podcast on...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/15

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance

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08:06

From Word Salad to Reader's Delight: Transforming...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/08

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts

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07:25

Features vs Benefits: Master the Skill of Describing...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/01

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the benefit. When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures. So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays

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05:39

The most effective strategy for podcast growth: guest...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/11/15

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs. Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters

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07:35

Finding Your Podcasting Sweet Spot: Embracing the...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/11/01

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some

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07:21

Why Your Podcast Isn't Growing: The Problem I Found...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/10/15

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had

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09:01

Authenticity: The Bridge that Brings Podcasters and...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/10/01

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners

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07:05

Why Being Obvious is Key: Avoiding Confusion in Your...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/09/01

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied. Furthermore, I emphasize the importance

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224 results

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