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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

07:22

When You SHOULD NOT Start a Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/20

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching,

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09:02

Setting the Scene for Success: Choosing the Right...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/12

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience. I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while

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04:24

Say No to Reruns: Increase Your Podcast Downloads...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2024/01/05

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I encourage podcasters to think outside the box and make the most of their

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06:05

The Reality of Premium Memberships, Advertisers, and...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/29

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and

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06:53

Measuring Podcast Success: Key Metrics for Tracking...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/22

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts. READY

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06:03

Making Informed Decisions: Putting Your Podcast on...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/15

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance

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08:06

From Word Salad to Reader's Delight: Transforming...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/08

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts

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07:25

Features vs Benefits: Master the Skill of Describing...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/12/01

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the benefit. When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures. So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays

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05:39

The most effective strategy for podcast growth: guest...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/11/15

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs. Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters

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07:35

Finding Your Podcasting Sweet Spot: Embracing the...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/11/01

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some

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07:21

Why Your Podcast Isn't Growing: The Problem I Found...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/10/15

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had

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09:01

Authenticity: The Bridge that Brings Podcasters and...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/10/01

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners

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07:05

Why Being Obvious is Key: Avoiding Confusion in Your...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/09/01

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied. Furthermore, I emphasize the importance

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09:00

Your Magical Community: Double-Down on What You Do...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/08/15

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting. So grab your headphones and let's get started! " if you hang around guys that play with video all day, you're probably gonna end up playing with

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08:12

Your Voice Isn't Weird - It's Unique -

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/08/01

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy Osbourne Geddy Lee Amy Lee Michael Jackson Chris Stapleton Tom Petty All of the singers have very identifiable voices. They instantly stand out, and you either love them or hate them, and either is OK. So if you've had people say things about your voice

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08:18

10 Tips To Unlock Podcast Growth: The Equation for...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/07/15

Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be breaking down the key elements that contribute to podcast growth, sharing practical tips, and shedding light on some common pitfalls to avoid. From

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06:49

It's not how many are listening it's who is listening...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/07/01

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. One of them was a DJ who started playing their music which helped them gain traction. Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party. The lesson here is that a small audience can

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09:11

8 Reasons Every Coach Should Have a Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/06/15

Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to make a mark in their industry. In this blog post, we'll explore the top reasons why coaches should consider launching a podcast and how it can benefit their

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09:07

Is Your Podcast Not Growing? Is it Sick?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/06/01

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success

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07:44

What Podcasters Can Learn from the Band Queen

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/05/15

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar. What does this have to do with Podcasting? A podcast hosting company today put out a blog post explaining how "Podcasting had

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217 results

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