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PODCAST

The Honest Dog Breeder Podcast

Welcome to the Honest Dog Breeder Podcast, with me, your host, Julie Swan, where each week we dive in to discuss all things dog breeding, so you can build a breeding business you love, producing dogs that fulfill their owner"s dreams. I believe you can have an honest dog breeding program, that also pays the bills. So throw those pods in your ears while you"re cleaning kennels—I"d love to join you.

education entrepreneurship

All Episodes

15:25

#98 - The 3 Reasons Breeders Quit Dog Breeding

The Honest Dog Breeder Podcast ·

2024/08/02

It's nice to know the cause of problems before they become problems. If you know what something will lead to–in this case, quitting dog breeding–then you can head it off before it becomes a problem. In this episode this we discuss the three reasons dog breeders quit the industry and some common symptoms and what leads to it. I also give you some insight on how to pivot and take a different path if you want to continue breeding. Everything I teach is inside the Dog Breeder Society, it's like the

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14:06

#97 - Julie's Secret Formula for How to Write Better...

The Honest Dog Breeder Podcast ·

2024/07/26

Want to know my secret formula for writing better puppy ads and website copy? It's probably simpler than you think, but does it ever work!! In this episode I'll give you my 3-Step Formula for writing better puppy ads, website copy, and truly anything else you'll need to write. There is nothing slimy or trickster about it, but it hits your buyers right where it counts. If you want to download the free cheat sheet to help you with these steps, check out the show notes. Want to learn more about

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14:20

#96 - Using the Good, Better, Best Model to Improve...

The Honest Dog Breeder Podcast ·

2024/07/16

Ever wonder where to stop improving one thing in your program and when to start on the next? How much improvement is enough and what can wait? In this episode we discuss how to use the Good-Better-Best Model to improve your dog breeding program. Want to join the Dog Breeder Society? We'd love to have you!

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14:35

#95 - How to Deal with Someone Tries to Trash You for...

The Honest Dog Breeder Podcast ·

2024/07/05

What do you do when someone comes after you publicly on your social media? One of the breeders I work with has built a nice Instagram following. She has beautiful dogs and has been moving forward in breeding her dog, who is 14 months. She made the announcement on her Instagram that she was planning on breeding and a trainer went in her comments and began to ask questions about when her dog was born, and this trainer claimed, that without a doubt, she was a backyard breeder because she couldn’t have

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50:40

#I9 - How to Help Buyers with Kids & Puppies,...

The Honest Dog Breeder Podcast ·

2024/07/03

You guys are in for a treat! A good treat like the soft and chewy ones, not the milk bones that’ll break your teeth. Today you get to hear my interview with Michelle Stern of Pooch Parenting. Michelle is incredible! She has the heart of a teacher and a love for breeders, dogs, and their owners. Don’t miss the end where Michelle talks about her affiliate program for breeders that helps give you, the breeder, the tools to properly prepare buyers with children how to live with kids and pups together …

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20:40

#94 - How to Break the Cycle of Overwhelm with Dog...

The Honest Dog Breeder Podcast ·

2024/06/10

Feeling overwhelmed with all the things you have to do as a dog breeder? You're not alone! This is very common. In this episode we discuss consistency, what gets in the way of consistency, and how to break the cycle of overwhelm. I'll give you lots of examples from my life and how I made these necessary changes in my own life and breeding program. Need help making these tasks simpler? The Dog Breeder Society is full of MasterClasses designed to help you build a better, more efficient breeding

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13:34

#93 - Q&A - Covering the Cost of Dog Food, Breeding...

The Honest Dog Breeder Podcast ·

2024/06/02

We're trying something new! A Q&A! I've been collecting questions off the website for months, people write in their questions for me to answer on the podcast. This is our first Q&A episode. Inside are four questions asked by listeners. Want to submit your own question? Go to any podcast episode at and look in the right column (or the bottom of the page on mobile).

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15:24

#92 - 3 Things Dog Breeders Do Wrong When Talking...

The Honest Dog Breeder Podcast ·

2024/05/23

Are you guilty of doing one of these? It happens to all of us. In this episode I discuss three common things breeders do when trying to sell puppies that backfires and loses the sale. I also give you some alternatives to contemplate to have a better success rate in selling. Want to learn more about selling your dogs? Check out the Dog Breeder Society! We have many masterclasses to help you learn more about breeding, marketing your breeding business, and how to run it profitably, so you can give

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15:41

#91 - The Alternative to Regulation & Licensing for...

The Honest Dog Breeder Podcast ·

2024/05/11

If regulation and licensing doesn't work, then what's the solution? How can we change things for the better? How to we mitigate puppy mills and accidentally bred dogs? In this episode I discuss my vision for how we can solve this problem and honest breeders are a big part of the solution. Learn more about the Dog Breeder Society

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13:40

#90 - Should Dog Breeders Be Licensed and Regulated?...

The Honest Dog Breeder Podcast ·

2024/05/03

Would regulation and licensing help the dog breeding industry? Would it protect buyers and stop puppy mills? The jury is still out, but I'd like to chime in with my thoughts on licensing and regulation, why people want it and how it might work and where there would be struggles. In the next episode, Part 2 of this discussion, I will give my thoughts on a better, more lasting solution (and you're part of it!).

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14:54

#89 - 5 Ways to Prove You're Not a Scam

The Honest Dog Breeder Podcast ·

2024/04/15

Frustrating isn't it? Puppy buyers get scammed and then they question you, worried you're a scam! In today's episode we discuss five ways to prove that your dog breeding program isn't a scam.

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13:23

#88 - 16 Things You Can Do in Under an Hour for Your...

The Honest Dog Breeder Podcast ·

2024/04/07

It's nice to have a list of quick things you can do to get some benefit in your program. Here are 16 things you can do in under an hour to get some traction in your breeding program. Learn more about Breeder Copy Hub or the Dog Breeder Society

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11:33

#87 - Are You Justifying Your Breeding Program?

The Honest Dog Breeder Podcast ·

2024/04/03

Often we feel we need to justify our breeding program, the fact that we are dog breeders, and dog breeding as a whole. This concept often has breeders collecting certificates and badges, sheepishly mentioning they're a breeder, and sometimes it has us judging other breeders. In this episode we discuss justifying your breeding program and why we feel the need to do it.

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14:04

#86 - How to Market Puppies

The Honest Dog Breeder Podcast ·

2024/03/23

Marketing puppies in your dog breeding program is something that stumps a lot of breeders. In this episode we discuss the ways you can market puppies. Where you should start your marketing efforts and how to put it all together. We discuss everything from the ideal puppy buyer, branding, websites, email social media, and brokerage sites. Learn more about getting started in breeding, the Dog Breeder Society, Breeder Copy Hub, and all things honest breeding at honestdogbreeder.com.

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20:57

#85 - What is the Day-to-Day Lifestyle of Being a Dog...

The Honest Dog Breeder Podcast ·

2024/03/16

Interested in breeding dogs, but aren't sure if you'll like the lifestyle? It's a good question! In this episode I discuss what the day-to-day life of a dog breeder is, the good and the bad, where you'll love it, and where you might get hung up. I also discuss how much time I spend on various tasks within my breeding program each week and month, as well as some of the start up time investment. Learn more about Breeder Copy Hub or the Dog Breeder Society.

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17:54

#84 - What Skills Do You Need to Be a Dog Breeder?

The Honest Dog Breeder Podcast ·

2024/03/08

A lot of people schedule a free strategy call with me and want to know if they are good enough to breed dogs–if they have the right skills to do it, or if it would even work. I understand that. I myself wasn’t sure if I was the right person to start dog breeding. I’d love to share the skills you need to have in order to be a dog breeder, but, before I do, let me tell you a few things that might be deal breakers for you. In this episode we discuss the skills you need to breed dogs, what technical

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18:22

#83 - The 3 Things You Absolutely Need to to Start a...

The Honest Dog Breeder Podcast ·

2024/03/04

Want to know what you really need to start? Here's my no fluff answer. The three things that are necessary, everything else is negotiable. Get the Roadmap to a Successful Breeding Program

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11:45

#82 - Is Dog Breeding Profitable?

The Honest Dog Breeder Podcast ·

2024/02/23

It's the number one question asked when starting dog breeding. "Is it profitable?" is a great question and a very important one. In this episode we discuss the common misunderstandings about the industry and it's profitability, which is also inseparable from ethics and being an honest breeder. Ready for the answer you've all been waiting for? Learn more about breeding honestly inside the Dog Breeder Society, a safe, educational community of supportive breeders.

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14:29

#81 - How to Have Confidence in Your Pricing

The Honest Dog Breeder Podcast ·

2024/02/15

Have you ever caught yourself thinking about your pricing? If it’s right or not? Maybe you’re driving down the road and are wondering if you lost that last sale because your price was a bit too high? Maybe you’re wondering if your price is too low? Did they think your dogs were good enough? Pricing is something that I work with all the time, not just with coaching clients, but with my own breeding program and products. What’s interesting is that, all in all, pricing is a fluid thing, it’s something

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14:05

#80 - 5 Tips to Manage Your Breeding Expenses

The Honest Dog Breeder Podcast ·

2024/02/09

Does the idea of bookkeeping and organizing your receipts and expenses make you want to pull your hair out? You're not alone! Sometimes the hardest part of bookkeeping is getting the flow and system down so you know what you're doing. In this episode I share 5 tips that have helped me organize my dog breeding expenses and create a system that's easy to manage and gives me the information I need to review my breeding business as well as do my taxes.

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