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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

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All Episodes

00:35:46

Mobile Gamers Have More Choice Than Ever—Here’s How...

PocketGamer.biz Podcast ·

2025/01/07

Mobile gamers are drowning in choices, but they’ll still spend—if your ad monetization strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. This is where Mistplay’s latest Mobile Gaming Growth Report equips game devs and ad mon teams with a roadmap to profitable growth in 2025. Kyle West, Sr. Director of Marketing at Mistplay, joins hosts

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00:33:26

7 Habits of Incredibly Effective Gaming Jedis:...

PocketGamer.biz Podcast ·

2024/12/17

In 2024, our hosts Peggy Anne Salz and Brian Baglow interviewed 45 experts across the gaming industry, from straightforward studio heads and energised executives to data-driven developers and monetisation mavens. In this special edition episode, Peggy and Brian look back on the Top 7 shows of this year, recapping the pure-gold lessons and learnings from the marketers you enjoyed hearing from the most in 2024. As this is the year’s final show, all of us at Steel Media and the Pocketgamer.biz Podcast

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00:49:08

Week in Mobile Games E40 - Games industry trends 2024...

PocketGamer.biz Podcast ·

2024/12/16

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the big games industry trends of the year for 2024. In this festive episode, we look at AI, regulation, layoffs, the state of games media, HTML5, the year's top games and much more! ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website -

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00:53:58

Week in Mobile Games E39 - Mobile's hot new releases...

PocketGamer.biz Podcast ·

2024/12/09

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest mobile games industry news from the past week.On this week's episode we discuss mobile's hottest new releases, including Infinity Nikki, delve into the BBC's loot box investigation, and debate Ubisoft's obsession with launching Rainbow Six on mobile. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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00:49:13

Investor Trends Set to Dominate Gaming M&A in 2025...

PocketGamer.biz Podcast ·

2024/12/04

What made gaming acquisitions attractive in 2024, and what do investors have on their wishlist for 2025? Michael Metzger, Managing Partner at global tech investment bank Drake Star, takes the mic in this episode of the Pocketgamer.biz Podcast to shine a light on the new era of M&A and share advice with studios shaping their growth strategies for the upcoming year. Alongside our host, Peggy Anne Salz, and special co-host Craig Chapple, Michael reveals insights from Drake Star's Global Gaming

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00:44:27

Week in Mobile Games E38 - Xbox and Adjust mishandle...

PocketGamer.biz Podcast ·

2024/11/30

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week.On this week's episode we delve into the PR mishandling of Xbox's mobile marketplace plans and the Adjust layoffs. Elsewhere we discuss Supercell CEO Ilkka Paananen's insights into the structural and cultural changes at the Clash of Clans developer and how the top grossing charts are evolving. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻

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00:53:10

Sticky, Loveable, and Loyal: How Developers Create...

PocketGamer.biz Podcast ·

2024/11/26

Accurate segmentation makes the difference between a good game and a great one, but with the declining availability of third-party data, developers face mounting challenges in finding strategies that drive installs and reduce churn. The opportunity? Psychological segmentation, which taps into player motivations and traits rather than relying on surface-level demographics or behaviors. This week, Joe Schaeppi, CEO and Co-Founder of Solsten, joins our hosts Peggy Anne Salz and Brian Baglow to reveal

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01:01:55

Week in Mobile Games E37 - Pokémon Trading Card Game...

PocketGamer.biz Podcast ·

2024/11/26

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss the success of Pokémon Trading Card Game Pocket, Dream Games' big Royal Kingdom launch, and ask: are developers burned out on mobile? ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:39:01

The 84% Problem: What Bad Ads Are Costing Game...

PocketGamer.biz Podcast ·

2024/11/19

84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Gamesforum London to ask games professionals how they combat problematic creatives. Ad monetisation and growth experts from Kwalee, Product Madness, Moloco,

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01:07:55

Week in Mobile Games E36 - Games industry M&A hits...

PocketGamer.biz Podcast ·

2024/11/18

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss Miniclip's $1.2 billion acquisition of Easybrain, MTG's big deal for Plarium and ask why is Microsoft talking about mobile acquisitions? ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:34:05

Scrambly.io’s Golden Rules To Fighting Fraud Before...

PocketGamer.biz Podcast ·

2024/11/12

Offerwall campaigns are rapidly climbing the ranks of top-performing game-mon strategies, delivering 86.1% higher D7 retention rates compared to rewarded video and interstitials, according to Unity's Mobile Growth and Monetisation Report 2024. The good news: high-value players (and whales) are snapping at the bait. The not-so-good news: a growing appetite for rewards can increase the risk of fraud. This week, Alexander Hrankin, CEO and Co-Founder of Scrambly, joins our host, Peggy Anne Salz, to

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00:37:20

Unlock Revenue Streams and Transform Mobile Game...

PocketGamer.biz Podcast ·

2024/11/05

Discover how Aghanim enables mobile game publishers to boost net revenue by up to 200% through secure & compliant web-based monetization strategies. By integrating Aghanim's suite of tools—covering game-content, liveops automation, community engagement, and payments—publishers can streamline operations and optimize their low-performing web shop approach. Our hosts, Peggy Anne Salz and Brian Baglow, spoke to Conor McLaughlin, VP of Revenue & Partnerships at Aghanim, about how their unique,

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00:46:44

Week in Mobile Games E35 - Facebook Instant Games is...

PocketGamer.biz Podcast ·

2024/11/04

PocketGamer.biz head of content Craig Chapple and deputy editor Paige Cook discuss the latest mobile games industry news from the past week. On this week's episode we discuss Facebook Instant Games finally enabling in-app purchases on iOS, the legal view of Nintendo's Palworld case, and provide key takeaways from Games First Helsinki 2024. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:46:31

How One Studio Stays Succesful When Shift Happens

PocketGamer.biz Podcast ·

2024/10/29

Resilience, grit, and a gut feeling about good talent separate average studios from great ones and determine which can stand the test of time. Few people hit the mark on all three, like Iron Fox Games Founder and CEO Ryan Filsinger. With a legacy of iconic IPs, including The Simpsons, Star Wars, and Marvel, Ryan’s insights stem from 17 years of industry experience and a mindset geared toward endurance. Ryan tells our hosts Peggy Anne Salz and Brian Baglow how studios can push through the unexpected,

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01:01:38

Week in Mobile Games E34 - Subscription without...

PocketGamer.biz Podcast ·

2024/10/28

PocketGamer.biz head of content Craig Chapple and Fundamentally Games CEO Oscar Clark discuss the latest mobile games industry news from the past week.On this week's episode we discuss the closure of Netflix's triple-A studio Team Blue, new developer Antihero's comments that Apple's IDFA changes were good for the industry, and the rise of India's mobile games market. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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00:20:53

Exploring Alternatives: Mobile Gaming’s Megatrend for...

PocketGamer.biz Podcast ·

2024/10/23

Alternative distribution channels and app stores are exploding onto the scene and are positioned to be the key growth drivers for mobile gaming in 2025. They offer new revenue streams—and they reshape how developers engage their audiences, optimize their growth strategies, and build trust in a more open ecosystem. Significantly, players also have a huge appetite for alternatives, especially if they offer more choice and less friction. Digital Turbine research reports that nearly 70% of users would

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00:41:38

Week in Mobile Games E33 - Destiny: Rising heads to...

PocketGamer.biz Podcast ·

2024/10/21

Craig Chapple and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. On this week's episode the team discusses the launch of Unity 6, executive departures at Stillfront and Supercell, and the news that Destiny: Rising is heading to mobile. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website -

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00:49:03

How to Reinvent Yourself During an Industry Downturn

PocketGamer.biz Podcast ·

2024/10/15

As our host Brian Baglow always says, “If there’s one constant in the games’ industry, it’s change.” In this episode, we switch gears from talking about how to make winning titles to discussing a winning strategy that will allow you to ride the waves of change—not be crushed by them. Faith Price, Director of Growth Marketing at DoubleDown Interactive, and Gwen Kestrel, digital marketer, educator, and co-founder of Bold Cat Studios, join Peggy Anne Salz and Brian to dive into how to reinvent yourself

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00:58:23

Week in Mobile Games E32 - Google Play's Judgement Day

PocketGamer.biz Podcast ·

2024/10/12

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. On this week's episode the team breaks down the recent ruling in the Epic vs Google case that will force Google Play to open up its store. We also speculate wildly on the options open to Scopely for its 'megadeal' in 2025, cover the reports that Ubisoft could go private following a tough few months for the publisher, and talk about an alarming development from

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00:47:16

Week in Mobile Games E31 - The Top 50 Mobile Game...

PocketGamer.biz Podcast ·

2024/10/05

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.On this week's episode the team discuss the Top 50 Mobile Game Makers 2024 list and what it tells us about industry trends, takeaways from Pocket Gamer Connects Helsinki and Finnish Games Week, Epic's new fees for Unreal Engine and the Epic Games Store, and more! ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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206 results

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