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PODCAST

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

business management

All Episodes

14:19

2025 State of Customer Loyalty Report (Part 1) |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/14

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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30:50

Leaders in Customer Loyalty: Brand Story | How Merz...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/10

Send us a text For Merz Aesthetics, customer loyalty is more than a marketing initiative; it’s a guiding philosophy that influences every aspect of the brand’s identity and operations. As a global medical aesthetics company with a strong family-owned heritage, Merz Aesthetics places deep emphasis on building trust and delivering meaningful experiences that resonate with both healthcare providers and patients. In a category where confidence and care intersect, the company recognizes that loyal...

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24:48

Leaders in Customer Loyalty: Industry Voices | Dr. JR...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/08

Send us a text In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique appr...

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32:45

Leaders in Customer Loyalty: Brand Stories |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/03

Send us a text California Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on nostalgia but on reinvention. At the helm of marketing, culinary, digital, and menu innovation, Keller is bringing a deeply personal connection to the brand—and a bold, modern vision for its future.

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22:21

Leaders in Customer Loyalty: Industry Voices,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/07/01

Send us a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn’t just necessary, it’s urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now hel...

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19:04

Leaders in Customer Loyalty: The CEO's Desk | 2025...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/27

Send us a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of this interview, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success How leading brands are substan...

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15:30

Leaders in Customer Loyalty: Jessica Starnes on the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/26

Send us a text In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned convenience store chain based in East Tennessee, is setting a high standard with its innovative loyalty program, My Weigel's Rewards. With 85 locations and a commitment to quality products, exceptional service, and community engagement, Weigel's continues to expand, creating lasting connections ...

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22:55

Leaders in Customer Loyalty: The CEO's Desk

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/20

Send us a text 2025 Customer Loyalty Trends Uncovered Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In this episode, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success • How le...

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30:17

Lenovo’s Jamie Linville on Building Authentic...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/19

Send us a text In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned through authentic engagement, reciprocal value and experiences that resonate on both functional and emotional levels. Lenovo, a global technology powerhouse, exemplifies this philosophy with its customer-centric initiatives, including the award-winning Evolve Small program and the My Lenovo Rewards...

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21:04

Creating Unforgettable Moments: How VIP Nation Builds...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/12

Send us a text For many fans, the first concert or professional sporting event they attend is more than just entertainment. It’s a core memory. It’s the roar of the crowd, the closeness of family, and the once-in-a-lifetime thrill of seeing a favorite artist or team live. Today’s consumers no longer settle for a faraway seat or generic experience; they want immersive, personalized moments that spark emotional resonance. At the forefront of this movement is VIP Nation, a leader in curated conc...

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26:16

Leaders in Customer Loyalty: Industry Voices...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/10

Send us a text Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalty is answering that call with a comprehensive portfolio that integrates next-gen tech, deep personalization, and strategic services. At the helm is Beth McCoy, President of CORA Loyalty, who joined Loyalty360's Industry Voices series to share her vision and strategies for evolving loyalty in 2025 a...

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22:47

Loyalty for Good: How AARP Rewards Drives Emotional...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/05

Send us a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact. At the heart of this innovative program is Arapit Patel, Vice...

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21:13

Leaders in Customer Loyalty: Industry Voices...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/03

Send us a text In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution lies not just in better content, but in a more engaging medium altogether. "We're all in a video world. We're all on TikTok and YouTube and Netflix, and that's what we're used to consuming." Founded in 2019, Blings is a technology company helping brands deliver personalized customer communicat...

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32:40

Noodles & Company Builds Loyalty by Honoring the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/29

Send us a text For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, staying relevant, and resonant, requires more than just a beloved bowl of pasta. For Executive Vice President of Marketing Steve Kennedy, long-term success comes down to a deep commitment to customer experience, continuous innovation, and a loyalty strategy that transcends transactions. Wi...

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28:59

Leaders in Customer Loyalty: Brand Stories |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/22

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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20:03

Leaders in Customer Loyalty: Industry Voices |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/20

Send us a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed discussion on the evolving strategies driving customer loyalty in today’s competitive landscape. With decades of experience spanning consumer products, financial services, and retail, Jones brings a practitioner’s perspective to agency strategy offering tactical insights and evidence-based guidance to ...

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22:27

Leaders in Customer Loyalty: Brand Stories | Fleet...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/15

Send us a text Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mobile-friendly approaches. Walking, hiking, cycling, and fitness-tracking apps are now integral parts of personal health journeys. This evolution has created new opportunities for customer-centric innovation, and few brands are leaning into this shift as effectively as Fleet Feet. Founded in 19...

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24:58

Petro-Canada Driving Loyalty Through Purpose,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/08

Send us a text In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital transformation, and purpose-driven partnerships to build emotional loyalty and maintain its relevance in an evolving market. At the heart of this initiative is Amanda Mitchell, Head of Loyalty at Petro-Canada, alongside Monica S...

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21:46

Leaders in Customer Loyalty Industry Voices: Maritz’s...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/06

Send us a text For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, Reward Strategy Director at Maritz, shares her perspective on how loyalty programs must evolve to remain relevant — and why reward strategy is at the heart of that transformation. With more than two decades at Maritz — and experience across both consumer and B2B loyalty programs — Luckey focus...

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18:06

Executive Spotlight: Tim Glomb, Wunderkind

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/03

Send us a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Tim Glomb, Head of Operational AI at Wunderkind. Glomb’s unconventional journey—from touring the world with platinum-selling rock bands to producing for MTV and now leading AI operations at a marketing technology powerhouse—offers a fresh, candid view on the future of customer loyalty. With decades of experience on both the brand and tech sides of the fence, Glomb shares his no-nonsense take on brand integrati...

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520 results

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