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PODCAST

BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to

business marketing

All Episodes

51:45

The Anti-Pitch Copywriting Framework that Bypasses...

BE the Sought-After Entrepreneur Podcast ·

2024/11/12

In this episode, we dive into a game-changing framework for creating potent messaging that moves hearts and minds. Kathryn Thompson shares her Human Consciousness Spiral, a tool that helps you connect with your audience on a profound level by addressing their experiences, beliefs, values, and identity.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The fundamental flaw in the traditional marketing approach that focuses on proving expertise, showcasing authority, and demonstrating

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35:26

Busting Out of the Marketing Box of Conformity to...

BE the Sought-After Entrepreneur Podcast ·

2024/11/05

What do you do when you've produced thousands of events for over a million people in your career... but can't seem to gain traction marketing yourself on social media?That's the fascinating situation my client Becky found herself in. As a holistic executive coach for mission-driven leaders, she's helped countless clients navigate massive business and personal change. And she’s sharing how she unlocked a whole new path by giving herself permission to break free of the

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29:59

The Truth Behind Why Most Marketing and Sales...

BE the Sought-After Entrepreneur Podcast ·

2024/10/29

If your marketing and sales strategies aren’t working, there is likely a reason, and it has nothing to do with the actual strategies. You’ll want to listen to this if you want to learn the truth behind why most marketing and sales strategies fail.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why most marketing and sales strategies fail (& it has nothing to do with the strategies itself).The mistake many entrepreneurs make that results in their marketing and sales producing

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26:59

The Cure for Your Love-Hate Relationship with...

BE the Sought-After Entrepreneur Podcast ·

2024/10/22

Do you have a love-hate relationship with marketing and sales? I can relate to it and want to share how I’ve shifted my perspective on it, which has made a world of difference.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why heart-led entrepreneurs struggle with marketing and sales (& it’s not what you think).How can you shift how you view marketing and sales to get your work in the hands of more people.The perspective shift I made changed how I viewed marketing and sales

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32:35

The Antidote to Always Needing to Show Up and Be...

BE the Sought-After Entrepreneur Podcast ·

2024/10/15

Feeling tired from always having to show up and be available in your business? I’m with you, so I’m discussing this on the podcast this week.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The trap many entrepreneurs find themselves in is causing a deep soul exhaustion that we see with multiple 6 and seven-figure business owners. How over-productivity and over-achievement are still creeping into how we run our businesses and contributing to many business owners rethinking

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41:04

The Perception of Value and the Imbalance I See in...

BE the Sought-After Entrepreneur Podcast ·

2024/10/08

The weird things I’ve observed in the online course creator, and coaching industry that would never fly in any other industry. And why so many coaches are on the brink of quitting. Tune in to find out.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The weird marketing and sales approaches that I believe are causing a massive imbalance in the online coaching industry and leaving heart-led entrepreneurs questioning if it’s worth it. How to question everything from a place of

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49:41

The Unfiltered Truth Behind Reaching 9 Million in...

BE the Sought-After Entrepreneur Podcast ·

2024/10/01

If you feel like your business results are tied to your self-worth and you only feel good when you’re seeing sales and success, I recommend listening to this episode. Ruth Larbie is sharing her journey to 9 million dollars in sales and the many lessons and personal transformation she’s experienced.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The unseen reality of scaling a business to 9 million dollars in sales that most people don’t talk about. How to navigate the inner

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30:45

Behind the Scenes: Are You Setting Conditional Goals...

BE the Sought-After Entrepreneur Podcast ·

2024/09/24

When we chase conditional goals like “I want more money, because when I make more money, I’ll be happy” it’s not sustainable. And even celebrity entrepreneurs face the realities of this at the height of their success.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How to connect back to your why and build a brand bigger than you to cultivate mass appeal. Why chasing conditional goals will keep you on an unfulfilling path and how to avoid it. The mistake many of us make when chasing

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36:39

How to Bust Out of the Marketing and Sales Box and...

BE the Sought-After Entrepreneur Podcast ·

2024/09/17

Found yourself saying, “I just want to show up as me without the marketing and sales gimmicks?” Then you’ll want to listen to the episode as I share how to bust out of the marketing and sales boxes and communicate authentically.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The counterintuitive approach to finally breaking free from gimmicky marketing and sales strategies that never felt like you.Why it’s so difficult to communicate authentically and the perspective shift that

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34:46

How to Stop Giving Your Power Away as a Client and...

BE the Sought-After Entrepreneur Podcast ·

2024/09/10

If you’re feeling tired as a coach or frustrated as a client, I want you to tune into this episode where I share where many of us give away our power and blame others.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why many coaches feel exhausted right now, and how to you regain your center so that you can feel excited again in your business.How many of us give our power away to our coaches and how many of us take on way too much responsibility for our clients. The mistake many of

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53:53

How to Step into the Unknown and Trust the Pivot in...

BE the Sought-After Entrepreneur Podcast ·

2024/09/03

If you’ve ever achieved success but decided it wasn’t aligned anymore, you’ll want to listen to this episode with Ali Daniel Posco as she shares her story of leaning into the unknown and pivoting in business after building a wildly successful business.Ali Daniel Posco is a spiritual business coach and mentor who's helped over 450 women start and grow soul-aligned businesses with confidence, using their own unique magic and wisdom. She’s grown her business to over $2 million and loves using it

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25:30

Three Powerful Story Prompts to Create Captivating...

BE the Sought-After Entrepreneur Podcast ·

2024/08/27

Not sure what to say to captivate your audience and create an instant connection? Well, I’m sharing three powerful story prompts to create captivating content.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How storytelling builds instant connections with your audience and why it’s so important to use it. The three powerful story prompts to create captivating content that will move your audience.The mistake many entrepreneurs make when creating content and how to avoid it.If this

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21:29

How to Establish Yourself as An Authority When You...

BE the Sought-After Entrepreneur Podcast ·

2024/08/20

Don’t you love tooting your own horn or talking about yourself, but you know you need to establish yourself as an authority to cultivate trust? Well, you’re in for a treat because I’m sharing how to be it in this episode.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The typical belief behind the question, “How do I establish myself as an authority if I don’t like talking about myself or tooting my own horn?”The counterintuitive approach to honing your inner authority so that you

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17:53

Why Sensory Marketing is a Must for Those Selling the...

BE the Sought-After Entrepreneur Podcast ·

2024/08/13

Are you curious about how to infuse your content with emotion that deeply connects with your audience? I’m sharing why using sensory marketing is a must for those selling the invisible.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What sensory marketing is and how to incorporate it into your content strategy. How using a combination of imagery and words can create a somatic experience that sparks curiosity. Why, when you use overly intellectual content like “5 Tips to Regulate

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24:48

Why Asking What You Need to Do to Attract People into...

BE the Sought-After Entrepreneur Podcast ·

2024/08/06

Attraction happens in the way someone is being rather than something they are doing. So, if you ask what you need to do to attract clients, you’re already repelling them.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why asking what you need to do to attract people into your business is why it’s not happening. How attraction actually works and what you might be overlooking that’s impacting who and what you attract into your business. The mistake I see many entrepreneurs make that

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22:42

One of the Creative Phases that’s Often Missed in...

BE the Sought-After Entrepreneur Podcast ·

2024/07/30

Have you lost the spark of creativity in your business? Are you just going through the motions, ticking things off a to-do list? Well, I want to share the things that are often missed in the creative process that keeps us stuck on a content creation hamster wheel.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why a lot of ideas, messaging, and offers sound the same as everyone else and how to tap into your well of creativity.How being hyper productive can kill creative and

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32:03

The Counterintuitive Approach to “Building Trust”...

BE the Sought-After Entrepreneur Podcast ·

2024/07/23

The question two of my clients asked me that stopped me in my tracks… “How do you build trust so effortlessly through your content before anyone ever speaks to you?” I’m answering that in today's episode.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why I believe trust isn’t something you build through your content, but rather something that exists if you’re being truthful.How trying to convey a message that builds trust will only do the opposite and how to avoid it.The

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25:17

How to Look at Your Marketing Differently so that You...

BE the Sought-After Entrepreneur Podcast ·

2024/07/16

Do you freeze trying to think about how to capture the full essence of your work in a way that makes sense? I get it! So I want to offer you an alternative way of looking at your marketing so that you don’t ever wonder again how to speak to your people.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why most entrepreneurs freeze when it comes to creating content and how to bust through this so you don't guess what to say. How trying to fit all of who you are and what you offer

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32:21

How to Set Yourself Up for Endless Content Inspiration

BE the Sought-After Entrepreneur Podcast ·

2024/07/09

Do you struggle to stay motivated and inspired to create content and it feels more like a job you hate? Tune into this episode as I share how to set yourself up for endless content inspiration that leaves you excited instead of drained.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why we bump up against creative blocks and how to overcome them.How to make content creation fun, and exciting (& why it’s likely leaving you drained right now).The reason content often falls flat

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24:28

How to Get Your Dream Clients to See Themselves in...

BE the Sought-After Entrepreneur Podcast ·

2024/07/02

Are you curious about how to get your dream clients to see themselves in your content? Tune into this week’s episode to learn how.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why we struggle to speak to the heart of our dream clients and how to change it. How traditional marketing keeps you from having your dream clients say things like, “I feel like you wrote that just for me.”How to create specificity by speaking to the nuance of your dream clients. If this episode inspires

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242 results

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