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PODCAST

The Good, Bad, and Ugly of Business

Welcome to "The Good, Bad, and Ugly of Business," a podcast that goes beyond the surface to explore the realities of the business world. Hosted by Catryn Becker, People Optimization Specialist and visionary leader, this show features insightful interviews with entrepreneurs, corporate executives, real estate moguls, and more. Hear firsthand accounts of the successes, failures, and pivotal moments that shaped their careers. Catryn"s engaging style uncovers the strategies and mindsets that can help

business entrepreneurship

All Episodes

00:30:55

78 - Pivoting from B2C to B2B with Andres Klaric

The Good, Bad, and Ugly of Business ·

2024/03/03

A business model that markets to customers is very different from a business that sells to other businesses. Switching from one to the other is a big choice with complexity and risk. Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market. In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the

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00:32:30

77 - What is a Business Broker?

The Good, Bad, and Ugly of Business ·

2024/02/27

You've spent years of your life building your business but the day has come and you are ready to sell. Now what? Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know. Guest David Jacobs has learned how to do this and shares some insider tips to help you.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:

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00:33:19

76 - Finding Job Satisfaction with Chuck Ridgeway

The Good, Bad, and Ugly of Business ·

2024/02/23

Contact Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbeckerContact Chuck RidgewayWebsite - Automation: https://hornerautomation.com/Website – Solution: https://hornersolution.com/LinkedIn – Horner APG: https://www.linkedin.com/company/horner-apg/LinkedIn –

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00:32:50

75 - Women in Tech with Ashley Snyder

The Good, Bad, and Ugly of Business ·

2024/02/21

What's the longest that you have stayed at one company? Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech. Definitely check out this inspirational episode.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube:

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00:37:52

74 - Learn to be a Millionaire with Bonnie Laslo

The Good, Bad, and Ugly of Business ·

2024/02/15

Connect with Bonnie LasloWebsite: http://hobbymillionaire.com/Instagram: https://www.instagram.com/hobbymillionaire/Facebook: https://www.facebook.com/hobbymillionaireLinkedIn: https://www.linkedin.com/in/bonnie-laslo-2844362/Tiktok: https://www.tiktok.com/@bonnielasloConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:

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00:31:02

73 - Homebuying for Millennials

The Good, Bad, and Ugly of Business ·

2024/02/13

About Allyssa Hamel (nee Guerin)Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit their needs.Moreover, Allyssa is a proud mother of twins and embodies the transformative power of

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00:30:56

72 - Divorce doesn't need to be a dirty word

The Good, Bad, and Ugly of Business ·

2024/02/09

Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn Connect with Anthony DiazWebsite: www.AnthonyDiazLaw.comLinkedIn: https://www.linkedin.com/in/the1peacemaker/Email: Info@AnthonyDiazLaw.com

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00:36:36

71 - Life After Death: Overcoming the Loss of a Partner

The Good, Bad, and Ugly of Business ·

2024/02/06

Death is something we all must face but we only expect it to happen once we are very old. But that isn't always the case. If you were to suddenly lose a key business member today, are you prepared? Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody. Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong

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00:34:50

70 - Interview with a Sex Worker

The Good, Bad, and Ugly of Business ·

2024/02/01

The world's oldest profession. There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it. Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business. Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker. We encourage you to listen in

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00:37:01

69 - Keeping Romance Alive in Your Relationships

The Good, Bad, and Ugly of Business ·

2024/01/30

How often do you talk to your spouse? Like really talk to them. Once you have been together for any length of time, many couples stop making time to continue to learn more about each other. Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth. The issue she ran into was not finding solutions that met her needs so she set about creating it! And thus Better Topics Game for Couples was born. This episode is great because it

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00:38:28

68 - Do you have a story to tell?

The Good, Bad, and Ugly of Business ·

2024/01/25

The truth is that we ALL have a story to tell. But how that story comes into the world can vary from person to person. Storytelling has been around as long as we've been and one of the most enduring forms is in books. Is there anything better than cracking that book open for the first time? Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house. If you are curious about what it takes to bring a book to life and how writing a book can help

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00:44:43

67 - No such thing as bad publicity?

The Good, Bad, and Ugly of Business ·

2024/01/23

"Those who cannot learn from history are doomed to repeat it." There is so much we can learn from those who have come before. Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations. While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story. Listen in for your daily dose of wisdom!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail:

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00:37:13

66 - The Secret to Success with Direct Mail

The Good, Bad, and Ugly of Business ·

2024/01/18

Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catrynConnect with Travis LeeWebsite: https://3dmailresults.com/Facebook: https://www.facebook.com/3DMailResults/LinkedIn (Personal): https://www.linkedin.com/in/travisalee/LinkedIn (Business Page):

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00:31:09

65 - The Key to Getting Someone to Buy

The Good, Bad, and Ugly of Business ·

2024/01/16

"Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort. In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story. Dmitri also has a

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00:44:00

64 - What do you do in 10 words or less?

The Good, Bad, and Ugly of Business ·

2024/01/12

Admit it - you just tried it didn't you? Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task. Most people don't even have a succinct 30-second elevator pitch. In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task! Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to

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00:31:26

63 - Caring for the Caregivers

The Good, Bad, and Ugly of Business ·

2024/01/09

"It takes a Village!" This is a phrase that we have all heard of but is it something that we believe and embody? 73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between. So what are employers doing to support this large part of their team? What would help? This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company. Listen as host Catryn Becker discusses the ups and downs of

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00:32:15

62 - Business in the Post-Pandemic World with a...

The Good, Bad, and Ugly of Business ·

2024/01/04

Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later. With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn:

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00:33:30

61 - The Myth behind Work-Life Balance with Leo...

The Good, Bad, and Ugly of Business ·

2024/01/02

Can you really balance life and work? What does it mean to have a work / life balance? Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:

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00:43:28

60 - When the product DOESN'T just sell itself

The Good, Bad, and Ugly of Business ·

2023/12/28

We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that? What if the product is even described by some as 'disgusting'? Seems unsellable right? Well not for guest Cathy Nesbit! Cathy has made a name for herself in vermiculture, aka composting with WORMS! And she has been doing it successfully for the last 20 years. Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn

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00:29:45

59 - Surviving a Toxic Workplace

The Good, Bad, and Ugly of Business ·

2023/12/26

Toxic Masculinity. Mansplaining. Unconscious Bias. Whatever you call it, the vast majority of women have experienced it in some form or another. For guest, Jessie Easley, it was too much. Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: Catryn@OptimizeWe.comLinkedIn: https://www.linkedin.com/in/catrynbecker/YouTube:

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