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PODCAST

Digital Queens

Sarah Thomson - Online Social Butterfly

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

business marketing

All Episodes

28:16

EP126 - Building Trust in Skincare with Aijan

Digital Queens ·

2024/10/15

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms,

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29:39

EP125 - Caryn Rance - Why Your Business Needs...

Digital Queens ·

2024/10/08

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your

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25:21

EP124 - Why You Should Enter Awards

Digital Queens ·

2024/10/01

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we’re not good enough, but I encourage you to challenge that mindset. Whether you're

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23:30

EP123 - Building Cheerful Business Days with Roslyn...

Digital Queens ·

2024/09/24

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what it’s like to work with clients who share your values, and some practical steps to maintain balance as

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25:21

EP122 - Navigating HR with Ash Battye

Digital Queens ·

2024/09/17

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner who’s looking to streamline their HR processes and ensure

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24:38

EP121 - Tania Carcenac - Terrified yet excited: Life...

Digital Queens ·

2024/09/10

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Tania’s honesty about

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24:02

EP120 - ChatGPT: A Small Biz Game-Changer

Digital Queens ·

2024/09/03

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We’ll explore what ChatGPT is, how it works, and why it’s relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be

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22:32

EP119 - My fave 5 AI tools that save me time & money

Digital Queens ·

2024/08/27

In this solo episode of The Social Circus, I’m diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn’t have to be! I’m breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether you’re curious about

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22:57

EP118 - Exploring Mindful Movement and Business with...

Digital Queens ·

2024/08/20

In this episode of Social Circus, host Sarah chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands.Megan explains how sitting for too long can harm your core muscles and posture. She gives practical advice on how to add more movement and mindfulness to your day, especially if

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20:31

EP117 - Mastering Facebook Ads for Effective Lead...

Digital Queens ·

2024/08/13

In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving. I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103,

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22:48

EP116 : Mastering Reels - Tips for Effective...

Digital Queens ·

2024/08/06

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business.Reels, as Sarah explains,

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27:54

EP115 - Exploring Storytelling and Personal Identity...

Digital Queens ·

2024/07/30

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences.Throughout the

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26:11

EP114 - Exploring Neurodiversity in Business with...

Digital Queens ·

2024/07/23

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a

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24:51

EP113 - Instagram Competitions

Digital Queens ·

2024/07/16

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers.Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier

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27:35

EP112 - Exploring ADHD Parenting Challenges with...

Digital Queens ·

2024/07/09

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week’s episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia.Throughout the episode, Susan emphasizes the importance of understanding

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25:28

EP111 - Easing into Video Content Creation

Digital Queens ·

2024/07/03

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and

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22:33

EP110 - Kristy Borbas : Embracing Intuition and...

Digital Queens ·

2024/06/25

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment.Kristy shares her journey from feeling trapped in the corporate world to

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23:55

EP109 - Lala Macnab Discusses Business, Mentoring,...

Digital Queens ·

2024/06/18

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice

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20:00

EP108 - Exploring Canva and Business Flexibility with...

Digital Queens ·

2024/06/11

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you’re a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and

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22:37

EP107 - Common Mistakes in Meta Ads Management

Digital Queens ·

2024/06/04

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets.Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network

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186 results

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