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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

48:10

Are you talking too much? Ep 24

Damn Good Interior Designer ·

2024/04/09

Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will

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38:58

What is the best investment you can make for your...

Damn Good Interior Designer ·

2024/03/29

Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking

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02:16

(TRAILER ONLY!) To Charge or Not to Charge Ep 22

Damn Good Interior Designer ·

2024/03/19

In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cost of making the sale and creating a reasonable profit.Some episodes are too bold for public consumption! Make a one time purchase to listen now! Click

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38:41

Unmasking the fear Ep 21

Damn Good Interior Designer ·

2024/03/05

Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces that reflect the client's personality and needs. It's a service, not just a shopping list. But as long as you do things that makes clients see you as the

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03:19

(TRAILER ONLY) Roadblocks to Closing the Sale Ep 20

Damn Good Interior Designer ·

2024/02/27

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing thatcontract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated. Some episodes are

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42:35

Is it me?? Ep 19

Damn Good Interior Designer ·

2024/02/20

We are not holding back this week - the term "red flag" is banned! (at least in my book) Stop the mob mentality that a client is a "red flag" for asking questions about your contract or process. Your mindset must shift from "run, run, get out now!" to "they do not know, what they do not know". You must be educating your client and positioning your company for your ideal client. This episode will have you take a look in the mirror at your business to be sure you are refining your senses and messaging

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01:52

(TRAILER ONLY) What does the client get when they buy...

Damn Good Interior Designer ·

2024/02/13

Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone!How do you determine what your client is really entitled to when they are buying your creative skills? We are discussing the value of an intellectual property, what it is, why it’s important and how to deal with clients with the finish deliverables, and the work that goes along

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39:27

Get your sh!t together! Ep 17

Damn Good Interior Designer ·

2024/02/06

It is a choice to be professional. One you make to uphold professional standards and practice in such a way that you are advancing your firm. No one is going to do it. In order to advance as a strong contender in the marketplace and someone that is respected and viewed as a serious business owner, then you must be aware of what is happening in the industry. Hear what makes Cheryl’s Top Ten Troublesome Transgressions list and how to make sure YOU are not doing one of these!Want to hear more podcasts

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00:33

(TRAILER ONLY!) 5 Ways to Disrupt Your Presentation...

Damn Good Interior Designer ·

2024/01/30

Some episodes are too bold for public consumption! Click here to listen to our EXCLUSIVE podcast on reinventing your client presentation! 3 ways to join us on this journey. No need to wait. There is a price point for everyone!Leaders are going to grow their business by continuously assessing what might need to be disrupted in their current business--what might need to be reinvented or what might need to be reimagined in a different way. We are starting with the disruptive reinvention of your

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47:59

Disrupting the Status Quo to get back on track Ep 15

Damn Good Interior Designer ·

2024/01/16

Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don’t need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What actions can you take and be prepared for when it affect our clients, subs and ourselves? This means hitting the reset button now so you can be ready for

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53:34

Passion Rules, Mediocrity Sucks Ep 14

Damn Good Interior Designer ·

2024/01/02

Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for my work is why I get up in the morning and being excited about what the day holds---and have an eagerness to jump into it. It’s not always roses and mai tais but still--I am passionate about what we do so it keeps me going. Do not be afraid to be excited about what is happening in your

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35:55

Why your clients should not hire you Ep 13

Damn Good Interior Designer ·

2023/12/12

Cheryl the “easy-chair” psychologist is back today and we are going to throw a little reverse psychology at you! Have you ever thought about throwing all the negatives on the table to reinforce positive thoughts in your client? Whoa--I know it seems a little crazy. BUT disarming people with an approach that is not expected can work beautifully, if done right, to relax your potential client with you honesty and sincerity. This helps them be able to truly listen to what you are saying and you will

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46:39

What got you here isn't going to keep you here in...

Damn Good Interior Designer ·

2023/12/05

Are you really considering where the interior design industry (and market) are going today? How you got started in this business is NOT what is going to keep you relevant. This is one of the fastest growing and ever-changing industries out there and we as business owners must be thinking about and asking your clients for feedback. Feedback should be considered a gift in how to understand and meet the client where they are. You must take it in stride and use it to grow. The balancing act is REAL, but

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47:53

What is the Cost of Doing Business? Ep 11

Damn Good Interior Designer ·

2023/11/28

Today's episode is about the cost of doing business.Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to

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46:14

The Price is the Price - Selling products for the...

Damn Good Interior Designer ·

2023/11/21

Why are selling products a win? Cheryl and Liz delve into the balance between selling design services and products and unveil key strategies for successful navigation of the procurement process. Selling product is not for the faint of heart - you will face challenges in managing inventory, shipping and managing vendor relationships but is worth it in the long run. And here is the biggest win of all---Creating a dynamic where "the price is the price". We rarely have issues with pricing. In fact we

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44:51

Charging What You Are Worth Is a Crock of Cheese...

Damn Good Interior Designer ·

2023/11/14

Today, Cheryl and Liz focus on the difference between the calls to "charge what your worth" vs charging your value. Are you choosing to engage with a client simply because they are willing to pay your hourly rate, or is it because their project will bring real currency in terms of value to your firm? Have you set an hourly rate arbitrarily with no concrete reason? Cheryl underscores the significance of the “education of experience” in accepting a job that might not be your typical project. Still, it

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45:17

How to get your clients to trust the process every...

Damn Good Interior Designer ·

2023/11/07

SummaryDo your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the significance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and

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45:41

This Just Takes the Cake Ep 7

Damn Good Interior Designer ·

2023/10/31

The word “transparency” has been hijacked. Cheryl and Liz discuss the cake story and how it relates to business by stressing the importance of clear communication, pricing, and setting expectations with clients. They emphasize building trust from the start and having a structured business plan to succeed in the design industry. Designers should be asking themselves "How can I improve transparency and communication in my business to build trust and better serve my clients?" Cheryl provides invaluable

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46:51

Say No to the Big "O" Ep 6

Damn Good Interior Designer ·

2023/10/24

Cheryl does not hold back today on how she feels about being “overwhelmed.” In their conversation, Cheryl and Liz discuss the influence of negativity within our language on one's mindset, self-assurance, teamwork, and client relationships. As you reflect on their discussion, remember two key points: Resilience is king & Confidence is the currency of success.IN THIS EPISODE:[:39] Cheryl and Liz discuss the word “overwhelmed” and what it does to your thought processes and emotions[3:45] Words

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46:41

You are not a personal shopper Ep 5

Damn Good Interior Designer ·

2023/10/17

If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same. You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory.You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from inception to completion. Stick around until the end for Cheryl's Damn Good Truth to find out where success lies!Read the latest issue of the Damn Good Designer

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