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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

47:59

Disrupting the Status Quo to get back on track Ep 15

Damn Good Interior Designer ·

2024/01/16

Liz and I have decided that the holidays need to be further spread apart. How do we talk to Congress about making that happen? Just kidding! We don’t need to go down that rabbit hole--we are already busy enough. This is about being in control and how we are going to respond to certain situations that are going to come up in your business. What actions can you take and be prepared for when it affect our clients, subs and ourselves? This means hitting the reset button now so you can be ready for

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53:34

Passion Rules, Mediocrity Sucks Ep 14

Damn Good Interior Designer ·

2024/01/02

Are you giving clients the yearning for more? Showing passion is one of the most important things you can do as a business to demonstrate to your clients what it is that you are bringing to the table. Passion for my work is why I get up in the morning and being excited about what the day holds---and have an eagerness to jump into it. It’s not always roses and mai tais but still--I am passionate about what we do so it keeps me going. Do not be afraid to be excited about what is happening in your

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35:55

Why your clients should not hire you Ep 13

Damn Good Interior Designer ·

2023/12/12

Cheryl the “easy-chair” psychologist is back today and we are going to throw a little reverse psychology at you! Have you ever thought about throwing all the negatives on the table to reinforce positive thoughts in your client? Whoa--I know it seems a little crazy. BUT disarming people with an approach that is not expected can work beautifully, if done right, to relax your potential client with you honesty and sincerity. This helps them be able to truly listen to what you are saying and you will

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46:39

What got you here isn't going to keep you here in...

Damn Good Interior Designer ·

2023/12/05

Are you really considering where the interior design industry (and market) are going today? How you got started in this business is NOT what is going to keep you relevant. This is one of the fastest growing and ever-changing industries out there and we as business owners must be thinking about and asking your clients for feedback. Feedback should be considered a gift in how to understand and meet the client where they are. You must take it in stride and use it to grow. The balancing act is REAL, but

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47:53

What is the Cost of Doing Business? Ep 11

Damn Good Interior Designer ·

2023/11/28

Today's episode is about the cost of doing business.Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how important it is to pay for a good attorney in your state to develop a contract to suit your needs--or to

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46:14

The Price is the Price - Selling products for the...

Damn Good Interior Designer ·

2023/11/21

Why are selling products a win? Cheryl and Liz delve into the balance between selling design services and products and unveil key strategies for successful navigation of the procurement process. Selling product is not for the faint of heart - you will face challenges in managing inventory, shipping and managing vendor relationships but is worth it in the long run. And here is the biggest win of all---Creating a dynamic where "the price is the price". We rarely have issues with pricing. In fact we

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44:51

Charging What You Are Worth Is a Crock of Cheese...

Damn Good Interior Designer ·

2023/11/14

Today, Cheryl and Liz focus on the difference between the calls to "charge what your worth" vs charging your value. Are you choosing to engage with a client simply because they are willing to pay your hourly rate, or is it because their project will bring real currency in terms of value to your firm? Have you set an hourly rate arbitrarily with no concrete reason? Cheryl underscores the significance of the “education of experience” in accepting a job that might not be your typical project. Still, it

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45:17

How to get your clients to trust the process every...

Damn Good Interior Designer ·

2023/11/07

SummaryDo your clients have a fear of creativity? In this episode, Cheryl and Liz dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process. The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the significance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and

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45:41

This Just Takes the Cake Ep 7

Damn Good Interior Designer ·

2023/10/31

The word “transparency” has been hijacked. Cheryl and Liz discuss the cake story and how it relates to business by stressing the importance of clear communication, pricing, and setting expectations with clients. They emphasize building trust from the start and having a structured business plan to succeed in the design industry. Designers should be asking themselves "How can I improve transparency and communication in my business to build trust and better serve my clients?" Cheryl provides invaluable

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46:51

Say No to the Big "O" Ep 6

Damn Good Interior Designer ·

2023/10/24

Cheryl does not hold back today on how she feels about being “overwhelmed.” In their conversation, Cheryl and Liz discuss the influence of negativity within our language on one's mindset, self-assurance, teamwork, and client relationships. As you reflect on their discussion, remember two key points: Resilience is king & Confidence is the currency of success.IN THIS EPISODE:[:39] Cheryl and Liz discuss the word “overwhelmed” and what it does to your thought processes and emotions[3:45] Words

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46:41

You are not a personal shopper Ep 5

Damn Good Interior Designer ·

2023/10/17

If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same. You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory.You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from inception to completion. Stick around until the end for Cheryl's Damn Good Truth to find out where success lies!Read the latest issue of the Damn Good Designer

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46:13

The secret weapon you never knew you needed! Ep 4

Damn Good Interior Designer ·

2023/10/10

"Are you ready for this?? I think you are! My contention is designers do not hire soon enough. They are driving the boat trying to navigating the rough currents alone. Don't let this be you--Look for an integrator to climb into the boat with you. ( And if you are an integrator and need the visionary to get you onto a bigger boat--well that can happen too! )If so, consider bringing an Integrator on board! Cheryl and Liz delve into an Integrator's pivotal role in this episode. Cheryl characterizes an

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34:41

The Biggest Marketing Fail Ep 3

Damn Good Interior Designer ·

2023/09/16

If you are dissatisfied with your current client base or having issues with clients not trusting the process, consider reframing your marketing efforts. In this episode, Cheryl and Liz discuss the importance of how you market your firm in the ways that you probably do not often think about.. When you undervalue your creative skills by “discounting” your services into generic “packages” or “blocks” you inadvertently convey that you're just another commodity. . If you're eager to attract clients who

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33:03

Owning the Initial Client Consultation Ep 1

Damn Good Interior Designer ·

2023/09/16

Welcome to the inaugural episode of the Damn Good Designer, where Cheryl and Liz of In Detail Interiors will share invaluable insights on building your successful design business with no topic off the table. Today they focus on a successful initial consultation. It might surprise you what Cheryl refuses to do or discuss when meeting the client for the first time. So, "Get ready to challenge the ordinary and embrace the extraordinary!” Stay tuned to the end to hear this episode's Damn Good Truth!IN

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04:28

Damn Good Designer Trailer

Damn Good Interior Designer ·

2023/09/13

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

en

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