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PODCAST

Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

business marketing

All Episodes

7:04

AI Wrote This Title and It’s Terrible

Today in Digital Marketing ·

2024/10/15

An Australian study has proven what we probably knew all along: AI isn’t as good at writing titles and descriptions as the techbros think it is..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅

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9:13

Talk to the Hand

Today in Digital Marketing ·

2024/10/11

Meta's new feature lets you “pre-silence” the haters. The only real question is… why did it take so long?.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with

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10:13

Problemattic.

Today in Digital Marketing ·

2024/10/10

The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingman. And those meeting notetaking bots are listening to more than you think they are..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science

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10:19

They Are Never, Ever, Ever Getting Back Together

Today in Digital Marketing ·

2024/10/09

The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday spending. Threads will soon have Loops. And the strange moderation decisions happening these days on X..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+

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14:24

The Beemer Trap

Today in Digital Marketing ·

2024/10/08

The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you run ads on a chat application? Discord is trying. And what happens to AI when you unplug it — and it knows that you’re doing it..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅

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8:27

Bizarre Love Triangle

Today in Digital Marketing ·

2024/10/07

In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back

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27:57

Earn It: Unconventional Strategies for Brave Marketers

Today in Digital Marketing ·

2024/10/04

Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/bookSteve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅

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8:33

One Does Not Simply Chat Without Sponsored Messages

Today in Digital Marketing ·

2024/10/03

Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅

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6:35

Big Budgets, Small Wins

Today in Digital Marketing ·

2024/10/02

Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science

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7:59

A Surprising Drop for Instagram

Today in Digital Marketing ·

2024/10/01

A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get

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18:49

The Politics of Search

Today in Digital Marketing ·

2024/09/30

We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and

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10:56

Is This the Right Zoom for an Argument?

Today in Digital Marketing ·

2024/09/27

A trademark dispute escalates — and thousands of brand web sites are caught in the middle. The one gift recipient your marketing isn’t accounting for. A warning for anyone who manages their company’s Google Business Profile. And don’t worry, Instagram Reels hasn’t crashed — their latest addition is actually on purpose..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these

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11:48

Call Me Maybe

Today in Digital Marketing ·

2024/09/26

There’s one place to be if you want to make lots of impulse sales — and it’s where a lot of brands aren’t. The hidden benefits of asking for reviews. And they’re tolerant of ads, have disposable income: Is Gen-Z the perfect consumer generation?.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing

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15:43

How Bid Strategies REALLY Affect Your Google Ads

Today in Digital Marketing ·

2024/09/25

A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits. Also: Is WhatsApp the web’s last hope? Why Google is putting review warnings on brand’s profiles. And TikTok goes all Oprah.Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅

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8:36

The Argument Against “Spelling It Out”

Today in Digital Marketing ·

2024/09/24

Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks.Links to today's stories.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen

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9:48

Pixel Pushback

Today in Digital Marketing ·

2024/09/23

Pixel Pushback — That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed. We’ll talk to one agency owner whose client is on the hook. Plus: Youtube has good news for brands, bad news for viewers. And will the next filter on influencer platforms read: “Apolitical”?Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO

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9:08

They Both Reached for the Gun

Today in Digital Marketing ·

2024/09/20

Major brands beside horrible content — and this time it's not on X. Gen Z will be spending more than you think this holiday. Roku and Reddit both release new ad tools. And how did Ikea convince people to place ads on their houses? We'll tell you.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science

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8:12

Broken and Buggy

Today in Digital Marketing ·

2024/09/19

Broken and buggy: With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site? The new YouTube placement marketers will love but consumers will hate. Google Business Profiles are being suspended en masse. And the world’s most underwhelming logo change is rolled out.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these

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9:29

When You Care Enough to Gen the Very Best

Today in Digital Marketing ·

2024/09/18

YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own? Plus: Brands spent millions on Olympics ads. Was it worth it? And train first, ask questions later: LinkedIn is caught offside.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of

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9:27

Sleigh the Competition

Today in Digital Marketing ·

2024/09/17

Meta gets updates, affiliate marketing has challenges, Bluesky gets 10 million, and deep inside the YouTube trend that’s making weather reports trendy.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio

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