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PODCAST

Gamers Change Lives

Play Games. Create Jobs. Change Lives. The Gamers Change Lives Podcast is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of an inspiring esports entrepreneur and learn how they solved one particular problem that everyone will ultimately face. I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a

business entrepreneurship

All Episodes

08:08

Review and Gratitude for 2022

Gamers Change Lives ·

2022/12/23

What a year we have had in 2022! Our first episode on February 15 started our journey talking about how esports can create jobs around the world. We have been fortunate to have had so many guests who generously gave us their time and their stories. Over 30 episodes – yes 30! – we have hosted 32 guests from 19 countries from every part of the world. We have learned so many things, about teams, tournaments, community building, sponsorship, investment, and so much more. But the most important topic has

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01:05:21

How to Bring Esports to Brands

Gamers Change Lives ·

2022/12/17

We have two guests today: Nick Smith and Romain Tixier – Co-founders of GosuRabbit a next gen marketing agency based in the UK. Nick is in the UK and Roman is in Lyon, France. Our discussion included: The story of how both Nick and Romain became interested in the business side of esports after a few years of competitive playing. “One night my dad came downstairs, me playing World of Warcraft, and he said ‘Can you stop what you are doing. We need to talk.’ And he told me ‘Well you are playing video

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48:13

Deep Dive Into Venture Capital Investing in Africa

Gamers Change Lives ·

2022/12/10

Our guest is Mohamed Karar. He is a Venture Partner at Launch Africa, one of the most active early-stage venture capital firms in Africa. Once Mohamed, talking to us from Cape Town, South Africa, learned what a venture capital partner does, he knew that was perfect for him. After meeting Zachariah George at Launch Africa, he was one of their very first hires. Even without experience in finance before joining the firm, what made venture capital so appealing to Mohamed? It was his natural curiosity

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01:01:37

Government Support for Youth Through Esports

Gamers Change Lives ·

2022/12/03

Our guest is Soufiane EL FILALI. He is Marketing & Communication Director at La Fédération Royale Marocaine des Jeux Électronique – FRMJE (The Royal Moroccan Federation of Electronic Games) Our discussion included: Soufiane describes the journey of establishing the Royal Moroccan Federation of Electronic Games. The Royal Moroccan Federation of Electronic Games is part of the policy of social, economic, and sporting development inspired by His Majesty King Mohammed VI. The focus on youth in Morocco

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01:00:58

Community Initiative and Sponsorship Tactics

Gamers Change Lives ·

2022/11/26

We have two guests today: Kieran Sanford. Co-Founder of ForG4MERSake in London, and Baba Dioum, the Manager SOLO Esport in Dakar Senegal. Our discussion included: How Kieran and Baba each came to esports from different paths. They each talk briefly about the state of esports in their home countries, the UK and Senegal. Baba was recently invited to an esports conference hosted by the Royal Federation of Esports in Morocco in Casablanca. He describes how Morocco is working on the development of

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58:37

Connecting Brands with Gen Z Through Esports

Gamers Change Lives ·

2022/11/19

Our guest is Tushaar Garg from India. He is the Founder and CEO @StreamO as well as the Founder and CEO of Irony Esports. Our discussion included: Tushaar talks about how large the market is in India, for those playing and those watching video games. Note: it is huge! From his beginning as a championship tennis player, Tushaar worked in traditional sports with the IPL – the Indian Premier League Cricket. When the pandemic hit, he decided to become an entrepreneur and to explore what the

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48:41

Esports Growth Strategies, Education, and Events

Gamers Change Lives ·

2022/11/12

Our guest is Frank Sliwka, Global Esports, Gaming & Digital Entertainment Opinion Leader, Keynote Speaker, COO, and Hon. Professor from Singapore. Our discussion included: Frank’s introduction to esports while watching the excitement of gamers, bringing them to one of the largest consumer electronics shows in Europe. “I saw these kids playing competitive gaming – what are they doing? It’s so fantastic what they are doing. If I bring them to this show (the consumer electronics show), then I have the

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01:11:03

Creating the Ultimate Venue for Games Culture

Gamers Change Lives ·

2022/11/05

Our guest is Jon Satterley from Melbourne Australia. He is CEO & Co-Founder at Fortress Australia. Our discussion included: How a passion for heavy metal music and the world of entertainment led to the creation of a cathedral to games culture. Jon’s career spanning music, entertainment, and video games, including the value of spending 3 years cleaning toilets. How Jon took his experience as Chief Digital Officer at Village Roadshow to work on creating his games culture enterprise. And decided to

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01:01:17

A Deep Dive into Esports Sponsorship

Gamers Change Lives ·

2022/10/29

Our guest is Malph Minns from the UK. He is Managing Director at Strive Sponsorship. Our discussion included: The difference between esports sponsorship and that of traditional sports and other entertainment industries based on Malph’ s extensive experience over the years. The importance of knowing your industry, knowing your audience, knowing your fan base. Is there such a thing as a typical esports sponsor? The value of the industry information provided on the Strive Sponsorship website at:

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59:58

Esports Investing: The Investor’s Perspective

Gamers Change Lives ·

2022/10/22

Our guest is Dave Harris from Australia. He is Managing Director at Guinevere Capital. He is also an Investor and former Chairman of EXCEL Esports and a Founding Partner at League of Legends Circuit Oceania. Our discussion included: How investing in esports works, including ways for a person seeking investment can have the best chance of securing that all important deal. Dave’s start in esports coming from a traditional sports background The very beginning of Guinevere Capital An overview of esports

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01:01:18

The Business Side of Streaming and Esports Events

Gamers Change Lives ·

2022/10/15

Our guest is Christian Bishop, Director of Twitch Properties - Gaming & Esports. Our discussion included: Christian’s esports journey from venues, esports arenas, production companies, tournaments/leagues, teams and now on the platform side. “Going through the grind.” In Person Esports Events - TwitchCon Revenue streams from in person events: The difference between TwitchCon and other events The 5 top sources of revenue The most important revenue driver: “It’s the people” Relevance, relevance,

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57:44

Esports Venues, Festivals, and Innovative...

Gamers Change Lives ·

2022/10/08

Sidick Bakayoko from Côte d'Ivoire is the Founder and CEO at Paradise Game. Our discussion included: Sidick’s background including how he learned that being number one in a startup is a lot different than being #2 or #3. Paradise Game Paradise Game's mandate is to entertain, educate and empower young Africans through video games and esports. How FEJA: Electronical and Video Games Festival of Abidjan began Content creation as an extension of FEJA The value of starting out with a small event to gain

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47:13

Esports Sponsorship, Investment, and Merchandising

Gamers Change Lives ·

2022/10/01

Our guests are Trev Keane, Director Esports Strategy: EPIC Global and Advisor/Judge at Stadia Ventures, and Cholwe Shabukali, Co- Founder and Managing Director at Team Gematrix and a Zambian Esports Pioneer. Our discussion includes: Cholwe’s background including how being selected for an accelerator program at BongoHive started her on turning a passion into a business. Trev’s background recalling how “games were part of our lives” as he grew up in Ireland. Sponsorship Cultural barriers impacting

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59:21

Recruiting and Managing Esports Sponsors

Gamers Change Lives ·

2022/09/24

Today’s guests is Luca Tucconi from Cape Town, South Africa. He is the National Gaming & Esports Specialist at Red Bull. Before that he founded ORENA, South Africa's Premier Esports Tournament & Events Agency. Our discussion included: Luca’s background including how he saw a void in the local tournament scene in South Africa and decided to fill it. Red Bull South Africa: Where esports fits into the company marketing strategy How esports athletes are treated the same as traditional sports

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08:17

Season Two Trailer: ”Follow the Money”

Gamers Change Lives ·

2022/09/06

The Gamers Change Lives Podcast Season Two: “Follow the Money” Do you have big goals for your esports team, or tournament, or enterprise? I’ll bet the answer is a big “YES!” We are gamers, right? We know what thinking big and winning feels like. But the one thing holding us back from reaching our goals is money. There is never enough investment to start out or grow our business. We don’t have enough money to send our team across the world, or even across town. And there is never enough to be able to

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52:15

Women in Games: Creating a Pipeline

Gamers Change Lives ·

2022/08/13

Today’s guests are Chantal-Denise Ortega, the Brand Partnerships Manager at Galaxy Racer North America, and HER Galaxy speaking from Mexico City. And Xinmiao Zhang who manages game pipelines and projects at Tencent speaking from Shanghai, China. Our discussion included: How our guests became involved with esports and gaming plus with Women in Games Women in Games: The goals of the organization: “to encourage, empower, and inspire women to join the games industry” The “Mothership” in the UK The two

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10:00:02

Esports Sponsorship and Investment with Dimitris...

Gamers Change Lives ·

2022/07/30

Today’s guest is Dimitris Farmakis. He is the Head of Esports at Yieldly and Yesports. Our discussion included: An overview of esports in Greece. Yesports: What is the mission of Yesports? How do you recruit teams and streamers? Is language an issue in esports? Investment in esports (and no, this is not financial advice – you need a qualified financial advisor for that): What types of esports organization are looking for investment? What are some of the different investment formats? Importance of

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56:37

Esports Content Creation and Branding in India with...

Gamers Change Lives ·

2022/07/23

Today’s guest is Dhiman Kashyap, Co - Founder, CEO of Resilience Esports & ex-Head of Operations at Esports Federation of India (ESFI). Our discussion included: Establishing and building a team to create a successful esports organization The importance of having the right people in place The ability to use the team to build for the future Content Creators Who is a content creator in the world of esports? What does the talent team at Resilience Esports look for when recruiting content

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54:15

The Institutional Esports Movement with Ido Brosh...

Gamers Change Lives ·

2022/07/16

Today’s guest is Ido Brosh, “The Esports Guy from Israel.” Ido is the VP Europe of the International Esports Federation. He is also the President of Esports Europe and Founder and CEO of Winzard. Ido's esports accomplishments demonstrate that working through the many esports organizations on a local, national, and international level, can result in greater accomplishments. Our discussion included: How the Israeli Esports Association began his esports career. What role do esports organizations play

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01:01:51

Servers Plus How to Introduce Gaming to Non-gaming...

Gamers Change Lives ·

2022/07/09

Today’s guest is Brad Kirby from Cape Town South Africa. Pioneer in African gaming and esports. Seasoned Project Manager with Business Development and Digital Marketing Management experience. Deep understanding of the gaming and esports industry and experience in planning, developing, streamlining, and implementing multiple successful skill-based gaming strategies which include influencing gaming strategy and direction for media titans like Naspers, Multichoice, and Econet Media, across the African

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91 results

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