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PODCAST

Localization Today

MultiLingual Media

Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.

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All Episodes

00:13:41

The Language of Story

Localization Today ·

2025/07/07

How global brands transcend cultural borders By Giovanna Patruno Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success requires more than just good translation; it demands a deep understanding of how languages shape perception and how stories resonate across cultural boundaries.

en

00:10:29

Five Rookie Mistakes to Avoid When Taking a Website...

Localization Today ·

2025/07/07

By John Yunker A web globalization consultant describes the top five most common website and app localization mistakes to avoid in order to increase user engagement and create a positive user experience. These include underlocalization, overlocalization, and use of inappropriate photographs.

en

00:05:45

AI’s Place in the Canadian Language Industry

Localization Today ·

2025/07/07

By Dominique Bohbot Quebec is often regarded as the birthplace of artificial intelligence (AI). This article explores AI’s effects on the language industry in Canada and features an interview with the Quebec AI Institute (Mila)’s interim scientific director, Laurent Charlin.

en

00:05:06

The Canadian Translation Bureau

Localization Today ·

2025/07/07

A unique model combining technology and quality By Dominique Bohbot As a special operating agency, the Translation Bureau supports the Canadian government in its efforts to serve citizens in both official languages, as well as indigenous, foreign, and sign languages. This article discusses the organization’s important role in Canada and highlights its vision for the future.

en

00:06:15

Canada’s Language Laws

Localization Today ·

2025/07/07

How regulation drives demand for language services By Dominique Bohbot This article provides an overview of Canada’s regulatory environment surrounding language. The author explains the importance of bilingualism in Canada and illustrates how various laws impact education, business, and demand for translation and interpretation.

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00:15:54

Canada: The El Dorado of Professional Translation

Localization Today ·

2025/07/07

By Dominique Bohbot The Canadian translation industry is a quality-driven sector that is navigating the challenges and opportunities of technology while maintaining a strong focus on human expertise and rigorous standards. This article describes the industry’s unique structure and its strategies in the current technological and economic landscape.

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00:10:38

Revitalizing Canadian Indigenous Languages

Localization Today ·

2025/07/07

By Dominique Bohbot Indigenous linguistic vitality is currently a large-scale undertaking in Canada. This article discusses the legal context, grammatical complexities, educational offerings, and technological challenges affecting Canadian indigenous language learning, access, and services.

en

00:06:36

Written in Stone

Localization Today ·

2025/07/07

By Tim Brookes The author interviews a third-generation stone carver about creating calligraphy in the hardest material possible. Their conversation touches on history, art, and the future of manual craftsmanship in the United States.

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00:32:38

Breaking Down PM–Vendor Walls

Localization Today ·

2025/07/02

Eddie Arrieta sits down with Lucia Gutiérrez (a veteran localization project manager) and Gabriela Kouahla (bilingual translator and founder of Beyond Words) to unpack their new show, “PM vs Vendor Teamplay for Success.” Fed up with the endless blame game on LinkedIn, they set out to create a lightning-fast, 15–20 minute format that puts both sides face-to-face and tackles the real communication gaps holding our industry back.

en

00:32:38

Breaking Down PM–Vendor Walls

Localization Today ·

2025/07/02

Eddie Arrieta sits down with Lucia Gutiérrez (a veteran localization project manager) and Gabriela Kouahla (bilingual translator and founder of Beyond Words) to unpack their new show, “PM vs Vendor Teamplay for Success.” Fed up with the endless blame game on LinkedIn, they set out to create a lightning-fast, 15–20 minute format that puts both sides face-to-face and tackles the real communication gaps holding our industry back.

en

01:07:29

The Unicode Consortium: Inside the Global Mission

Localization Today ·

2025/06/25

We sit down with three Unicode Consortium contributors—Stephen Loomis (Chair, Digitally Disadvantaged Languages Working Group), Elango Cheran (Vice-Chair, Community Engagement, Google internationalization engineer), and Bridget Chase (language technologist for Indigenous communities). They discuss the nonprofit, open-source structure that unifies text encoding across devices and platforms, delve into the technical foundations of ICU, CLDR, and ICU4X and

en

01:07:29

The Unicode Consortium: Inside the Global Mission

Localization Today ·

2025/06/25

We sit down with three Unicode Consortium contributors—Stephen Loomis (Chair, Digitally Disadvantaged Languages Working Group), Elango Cheran (Vice-Chair, Community Engagement, Google internationalization engineer), and Bridget Chase (language technologist for Indigenous communities). They discuss the nonprofit, open-source structure that unifies text encoding across devices and platforms, delve into the technical foundations of ICU, CLDR, and ICU4X and

en

00:38:40

Supporting Multilingual Learners: Proven Strategies...

Localization Today ·

2025/06/18

Dr. Maryann Hasso—Ph.D. in Educational Leadership and author of three books—shares her daily practices and research-backed strategies for supporting multilingual learners in K–12 classrooms. She discusses how multimodal instruction (video, visuals, peer collaboration) can break down language barriers without lowering academic standards, and why ongoing self-reflection is key for teachers. Dr. Hasso also explores the role of school boards, policy changes,

en

00:38:40

Supporting Multilingual Learners: Proven Strategies...

Localization Today ·

2025/06/18

Dr. Maryann Hasso—Ph.D. in Educational Leadership and author of three books—shares her daily practices and research-backed strategies for supporting multilingual learners in K–12 classrooms. She discusses how multimodal instruction (video, visuals, peer collaboration) can break down language barriers without lowering academic standards, and why ongoing self-reflection is key for teachers. Dr. Hasso also explores the role of school boards, policy changes,

en

00:07:37

What’s in a Cover? The art and localization of video...

Localization Today ·

2025/06/09

By Marina Ilari Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’ cover art for two games, The Legend of Zelda: Breath of the Wild and Carmageddon.

en

00:07:37

What’s in a Cover? The art and localization of video...

Localization Today ·

2025/06/09

By Marina Ilari Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’ cover art for two games, The Legend of Zelda: Breath of the Wild and Carmageddon.

en

00:19:12

From Business Intelligence to Business Wisdom

Localization Today ·

2025/06/09

LSP growth through more strategic account management By Rodrigo Fuentes Corradi The author discusses the importance of strategic account management for language service providers (LSPs) in the face of AI advancements, arguing that account management is often overlooked and underutilized, despite being crucial for organic growth and customer loyalty.

en

00:09:07

Culturalization in Video Game Localization: Beyond...

Localization Today ·

2025/06/09

By Marina Ilari and Sham AlBdour Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.

en

00:14:32

Crafting Fictional Languages for Immersive Game Worlds

Localization Today ·

2025/06/09

By Tamara Tirják Video game developers create fictional languages to enhance world-building, immerse players, and foster communities. Tamara Tirják, head of localization at Frontier Developments, discusses considerations when developing these languages, focusing on the Planco language from Planet Coaster and Planet Zoo.

en

00:06:49

Stick-Joy and Joysticks: A Gen-Xer’s take on gaming,...

Localization Today ·

2025/06/09

By Ewandro Magalhães The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and video games. He asserts that game localization is not duplication, but rather a strategic reenactment and even a form of diplomacy.

en

1,251 results

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