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PODCAST

Focus On Brand

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

arts design

All Episodes

00:05:26

Insights: Who's Driving Your Rebrand

Focus On Brand ·

2022/11/07

Traversing hundreds of clients over 12 years in the branding space, we’ve experienced the mission-critical importance of defining a key leadership role within each rebrand project. At Focus Lab, we call this mission-critical role the “Driver.”Focus Lab's Genina Ramirez reads, "Who's Driving Your Rebrand by Bill Kenney." This article was originally published on BrandersMagazine.com on February 23, 2022. Written by Bill Kenney. - Focus Lab is an established B2B brand agency that believes, without

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00:12:13

10 Minutes on Brand: Brand Horror Stories

Focus On Brand ·

2022/10/27

It's a special Halloween episode of 10 Minutes on Brand! And what keeps a brand agency up at night? Brand launches gone awry. Focus Lab’s Will Straughn and Bill Kenney discuss some infamous brand launches and how to get through it. 0:00 - Intro 0:57 - Brand Leaks 4:13 - Public Pushback 8:11 - Logo Comparisons The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - Focus Lab is an established B2B brand

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00:05:13

Insights: Lead With Your Brand Through A Recession

Focus On Brand ·

2022/10/18

Branding is a critical aspect of any business. It’s how you communicate the unique value that your product or service offers to your customers. It’s what makes you stand out from the competition and drives customer loyalty. When done right, branding can make or break a company—especially during an economic downturn when everyone’s spending is down or being more closely scrutinized.Focus Lab's Genina Ramirez reads, "Lead With Your Brand Through A Recession by Will Straughn." This article was

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00:28:03

The Debrief: Locally Rebrand

Focus On Brand ·

2022/10/14

Locally helps connect local retailers with online shoppers. After roughly seven years in business, the brand had become disjointed and lacked scalability. Focus Lab worked with Locally on their rebrand to prepare them for that next phase of growth. Focus Lab CEO Bill Kenney chats with Locally Founder and CEO Mike Massey about our work together and how the final direction almost didn't make it passed the chopping block. See more of our work with Locally at locally.com 0:00 - Intro 3:02 - How did you

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00:07:08

Insights: How Your Brand Can Build Resilience During...

Focus On Brand ·

2022/09/29

A recession is the time to buckle down and invest in the foundation of your company—your brand—so you can take full advantage of the brighter skies ahead. Focus Lab's Genina Ramirez reads, "How Your Brand Can Build Resilience During a Recession by Bill Kenney." This article was originally published on Fast Company on August 25, 2022. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab

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00:05:15

Insights: Branding Your Early-Stage Venture

Focus On Brand ·

2022/09/22

We speak to many B2B startups in early funding stages, and we hear one question time and time again: “Is now the right time to make the investment in my brand?” Truth be told, there is no prescriptive, one-size-fits-all answer. But we have a few points of consideration to help determine if your organization should invest in branding sooner rather than later. Focus Lab's Dahlia Arado Lilleslåtten reads her article, "Branding Your Early-Stage Venture." - Focus Lab is an established B2B brand agency

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00:10:58

10 Minutes on Brand: Brand Attributes

Focus On Brand ·

2022/09/14

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Haley Bridges chat about brand attributes. Brand attributes are the traits that guide our work towards a true manifestation of our clients’ identities. 0:00 - Intro 0:54 - What are brand attributes? 1:22 - How do we use them as part of our branding process at Focus Lab? 4:10 - What makes for an effective attribute? 5:36 - What makes for an ineffective attribute? 6:54 - How can we go one level below on a common

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00:10:20

10 Minutes on Brand: Brand Archetypes

Focus On Brand ·

2022/09/12

Archetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands. 0:00 - Intro 0:58 - What are brand archetypes? 1:51 - Do we help our clients land on what their archetypes should be? 2:42 - What are some examples of companies and their associated archetypes? 4:04 - How do you use brand archetypes in your brand

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00:10:49

10 Minutes on Brand: Internal Brand Launch

Focus On Brand ·

2022/09/05

Rebrands are an exciting time for a company and employees are going to be particularly invested. When is the right time to share a rebrand with the internal team? This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Project Management Director Charisse Bennet discuss the internal brand launch. 0:00 - Intro 0:57 - When should a company let their employees know they're going through some sort of brand evolution exercise? 2:14 - Is there anything else you should share with the team between

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00:12:04

10 Minutes on Brand: Early-Stage Branding Division

Focus On Brand ·

2022/08/18

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Devin Richards chat about Focus Lab's new division specifically tailored to branding early-stage B2B companies. Start-ups, angel, seed, and pre-seed stage B2B technology companies have specific challenges and opportunities when it comes to a branding project. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates

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00:07:31

Insights: Brand Attributes

Focus On Brand ·

2022/08/10

People expect utility from products, but they look for connections from brands.Luckily, one thing that already exists at every company is its essence, ethos – those seeds of personality that feel individual. We call them brand attributes. Focus Lab brand strategist Haley Bridges reads her article, "Brand Attributes: Quality Ingredients for Your Identity." - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in

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00:30:25

Fireside: Brand Writing with Wade Livingston

Focus On Brand ·

2022/08/04

Welcome to Focus Fireside; a series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with Brand Writer Wade Livingston. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that

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00:09:19

10 Minutes on Brand: Market Research

Focus On Brand ·

2022/07/28

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Shabnam Gideon chat about a big topic in creative communities: market research. When is market research helpful during a branding project, and why doesn't Focus Lab do focus groups? 0:00 Intro 0:35 What does "market research" mean? 3:37 Why does Focus Lab not do market research during branding engagements? 7:40 Any last minute pieces of wisdom about how brand leaders should think about market research in terms of how they could

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00:09:55

10 Minutes On Brand: Recession and Brand Communications

Focus On Brand ·

2022/07/20

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers. 0:00 Intro 1:21 In times of potential recessions, why might a company look to prioritize brand communications? 3:04 Would you mind clarifying exactly what brand communications are? 4:07 How should brand communications change to reflect potential economic uncertainties? Are there some key things that brands should do? 7:48 Do

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00:38:23

The Debrief: Bitwise Rebrand

Focus On Brand ·

2022/07/11

Working with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powell to

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00:09:17

Insights: Co-Creating The Brand You Want

Focus On Brand ·

2022/07/07

The brand you want isn’t out there waiting for you to discover it, and it sure doesn’t just happen. You play a real part in its creation. As brand strategists (brand therapists?), our job is to help you see both sides of the story. Focus Lab Strategy Director Shabnam Gideon shares seven steps you can take to get the most value out of your brand project in her article, "Co-Creating The Brand You Want." - Focus Lab is an established B2B brand agency that believes, without question, that the most

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00:30:32

The Debrief: Zello Rebrand

Focus On Brand ·

2022/06/22

Zello had already built the most popular push-to-talk app, but it needed a brand that spoke more directly to enterprise and business communication clients. Focus Lab CEO Bill Kenney chats with Zello Brand Director Todd Calvert about our work together and how a rebrand project strengthened their company as a whole. See more of our work with Zello at focuslab.agency/work/zello 0:00 - Intro 2:02 - How did you know it was time to rebrand? 5:10 - What was the most challenging part? 9:05 - What was the

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00:11:08

10 Minutes On Brand: Debranding

Focus On Brand ·

2022/05/25

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Natalie Kent chat about debranding—the process of simplifying a logo and visual language. This episode's will dive into questions like: Is debranding a just a trend? Why are more and more brands simplifying their logo and systems? The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - Focus Lab is an established B2B brand agency that believes,

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00:06:24

Insights: B2B Branding in the Modern World

Focus On Brand ·

2022/05/19

B2B brands that execute on brand correctly are primed to win, but it will take some healthy self-awareness and courage. Genina Ramirez reads, "B2B Branding in the Modern World" by Focus Lab CEO Bill Kenney. This blog was originally published on Fast Company on March 8, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their

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00:07:50

Insights: The Impacts of Color on a Brand

Focus On Brand ·

2022/05/13

Color can support a larger brand story, unite a visual identity, and deliver a mood in a way that sometimes only color can do. Genina Ramirez reads, "The Impacts of Color on a Brand" by Focus Lab CEO Bill Kenney. This blog was originally published on Fast Company on November 16, 2021. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with

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110 results

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