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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

21:34

4 Steps to Sell a Lot of Books | Mike Thomas Episode...

Wealthy and Well-Known Podcast ·

2025/02/21

After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product, relying on a tunnel-vision marketing strategy, and the power of giving your product away to those in your

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38:42

How I Sold 650K Books with One Strategy with Mike Thomas

Wealthy and Well-Known Podcast ·

2025/02/18

Today, we discover how to become a bestselling author by going all-in on one marketing strategy. We are joined by Mike Thomas, legendary author of The Secret of the Hidden Scrolls nine-book series – a time-traveling epic that helps kids explore the Bible and their faith. After explaining where the idea for his widely popular series came from, Mike describes how his novels began as a simple Word document printout and evolved into the complete work of art you see today and why he chose to go all-in on

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14:45

My Favorite Books from Last Year That You Need to...

Wealthy and Well-Known Podcast ·

2025/02/14

If you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today’s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith and Take the Stairs by Rory Vaden. Uncover deep personal teachings on marriage and faith in Sacred

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38:30

My Most Influential Books from 2024 with AJ Vaden

Wealthy and Well-Known Podcast ·

2025/02/11

In 2024, AJ committed to reading two books every month of the year, a tradition she’s been building on for three consecutive years! Today, she shares her most influential books for 2024, how they have shaped her outlook, and why you might want to check them out yourself. Discover why Unreasonable Hospitality by Will Guidara is required reading for the entire Brand Builders Group team; how Gary Thomas’s Sacred Marriage has deepened AJ’s understanding of what it means to be married; what The Go-Giver

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10:09

Three Keys to Speaking Success

Wealthy and Well-Known Podcast ·

2025/02/07

Most people don’t realize that there are three key components to delivering a world-class presentation. If you’re in that group, don’t miss today’s recap episode of The Influential Personal Brand podcast, where Rory breaks down these three essentials for speaking success! By following Rory’s advice and maximizing your content, charisma, and the circumstances of your setup, you’ll create a powerful connection with your audience and leave them with a memorable experience. To dive into these three

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33:23

How to Sell Out Live Event Tours with Lesley Logan

Wealthy and Well-Known Podcast ·

2025/02/04

There’s nothing more powerful than an in-person event in terms of building trust with people. Lesley Logan is one of the world’s leading experts, if not the world’s leading expert, on Pilates and how Pilates changes your life. She’s the Chief Pilates Officer at OnlinePilatesClasses.com, has taught thousands of students, and trained hundreds of Pilates teachers. She’s led dozens of workshops at global conferences, been featured in magazines, and been on Fox, CBS, and KTLA. Lesley has certifications

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09:31

Choose Your Hard | Chris Janssen Episode Recap

Wealthy and Well-Known Podcast ·

2025/01/31

Life is filled with the opportunity to make powerful choices – all of which will inevitably have hard parts to them. Today on the Influential Personal Brand Podcast, we are recapping AJ’s interview with Chris Janssen and discussing how you can start to choose your hard in 2025. Press play now to get a sneak peek into our conversation with the author of Grace Yourself and hear two questions you should be asking yourself about your decisions for 2025. The secret to choosing your hard is weighing up

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47:37

Grace Yourself with Chris Janssen

Wealthy and Well-Known Podcast ·

2025/01/28

When making a difficult decision, it’s easy to focus on how hard it’s going to be, but what if we focused on what we will gain by making that change? During this conversation, author and coach Chris Janssen joins us to discuss her new book, what it takes to become a bestseller, and sobriety. Tuning in, you’ll hear all about Chris’ journey as an author, how her latest book experience differed from her first, what you need to know if you want to write a bestselling book, all things PR, and so much

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14:12

What it Means to Be a Bestselling Author

Wealthy and Well-Known Podcast ·

2025/01/24

If you want to become a bestselling author, you need to make sure you don’t fall for common misconceptions about how to achieve this goal. Today on the Influential Personal Brand Podcast, we are discussing what it means to be a bestselling author. In this conversation, we break down some of the most common misconceptions about how to become a bestselling author, discuss what does actually work, and so much more! Hear all about the importance of having a team to support the sale of your book and what

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33:47

How to Land Book Deals with Traditional Publishers...

Wealthy and Well-Known Podcast ·

2025/01/21

It took Rory years to figure out how to get signed by a literary agent. Years were spent learning who they were, what they did, how they operated, and finally, how to connect with one and build a relationship. Today, we’re going to fast-track that process for you. In this episode, we sit down with one of the most successful literary agents of our time, Lucinda Halpern. With a career spanning bestselling authors and major book deals, Lucinda has now crossed over to the other side as an author with

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19:56

Create an Environment You Thrive In

Wealthy and Well-Known Podcast ·

2025/01/17

Join AJ in this special recap episode of The Influential Personal Brand podcast! In this episode, AJ delves into the importance of remembering that you always have a choice, in what you do and the environment you find yourself in, and why everything you do has a gift in it somewhere. AJ also sheds light on some important things to remember about developing courses, the fundamentals to grow your podcast, and tips and tricks for stepping into the world of physical products. Don’t miss another

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01:11:08

Take Back Your Health with Radical Accountability...

Wealthy and Well-Known Podcast ·

2025/01/14

At Brand Builders Group, we firmly believe that the best form of marketing is through a changed life. Today, AJ stands testament to this truth as her life’s transformation through the Fast40 weight loss training program for women prompted the presence of today’s guest, the program’s creator, Dr. Cody Golman—who holds the unique position of empowering women aged 35 to 55 who struggle with stubborn weight loss. He begins our conversation by walking us through his professional history and how he ended

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27:27

Ryan Lang Episode Recap | Nail the First 30 Seconds...

Wealthy and Well-Known Podcast ·

2025/01/10

How you open your cold call makes a big difference. That’s why this episode is dedicated to making the most of those first moments on the line: mistakes to avoid and a three-step process you can follow every time. We kick off the conversation with a key mindset shift that will transform your approach to selling. Next, we discuss two common pitfalls that limit results and how you can avoid them. Finally, we dive into the steps you can follow to capture the attention of anyone you call and give them a

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42:30

How to Close More Free Call Sales with Ryan Lang

Wealthy and Well-Known Podcast ·

2025/01/07

Ever wonder why some people effortlessly convert free calls into paying clients while others struggle to seal the deal? In this episode, we’re joined by Ryan Lang, Fractional VP of Sales at Brand Builders Group, to uncover the secrets of mastering the art of the free call. Ryan is a high-performance coach, co-founder of Empire Partners, and a sales expert with a proven track record of helping thousands of business owners and entrepreneurs boost their revenue through effective sales and marketing

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10:38

Speak for Free to Speak for Fee | Toni Collier...

Wealthy and Well-Known Podcast ·

2025/01/03

Something our guest Toni Collier shared in a recent interview has really stuck with AJ. Toni said that if you want to build a speaking career, you need to be so passionate about it, so called to it, that you’d be willing to speak for free! In this episode, AJ unpacks three key reasons why you should speak for free until you’ve developed your skills and strengthened your speaking muscles to truly serve your audience. The art of speaking takes time, dedication, and practice. Thanks for tuning in!

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53:48

How to Know What Makes You Unique with Toni Collier

Wealthy and Well-Known Podcast ·

2024/12/31

If you would do your work for free but are paid to do it because you’re so brilliant at it, then you’re on the right track! Today, we are joined by the incredible speaker and author Toni Collier to discuss how to figure out what makes you unique. Tuning in, you’ll hear all about how Toni built her personal brand and became excellent at what she does by speaking for free at first, the power of relational capital, her thoughts on passive income, why you need to diversify your work, how you can find

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11:27

How to Add Thousands of Followers in Just Weeks

Wealthy and Well-Known Podcast ·

2024/12/27

Looking for ways to grow your followers in just weeks? Then don’t miss out on this special recap episode! Join Rory Vaden in this recap episode from their recent interview with Sarah Maslowski. He dives into five simple ideas, including tips on your “hook,” the importance of screen quality, and adding stimuli, stories, and stages! These are easy strategies you can apply to grow your followership in just a few weeks. Thanks for tuning in, enjoy!

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28:02

How Professional Service Providers Can Drive Leads...

Wealthy and Well-Known Podcast ·

2024/12/24

Anyone can use social media as a way to drive traffic to their business, it’s just about learning how to! Today on the International Personal Brand Podcast, we are joined by the incredible realtor and YouTube sensation, Sarah Maslowski to dive deep into this topic. Tuning in, you’ll hear all about our guest’s career, what drew her to YouTube, how she curates her content, her recording and post-production process, and so much more! We delve into the importance of consistency when it comes to starting

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18:05

Simple Steps to Set Your Next Big Goal | Caroline...

Wealthy and Well-Known Podcast ·

2024/12/20

Do you have a dream that feels just slightly out of reach; just a little too impossible? Well, today is for you because it’s all about setting big goals and finding the right pathways to achieving them. We begin with the definition of “big goals” before exploring why it’s vital for human growth and development to always shoot for the stars. Then, we unpack Caroline Adams Miller’s summation of Dr. Edwin A. Locke's Goal Setting Theory as found in her latest book, Big Goals, why you need to be

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50:10

The Power of Setting Big Goals with Caroline Miller

Wealthy and Well-Known Podcast ·

2024/12/17

As the clock winds down for another year, now is the perfect time to think about what you hope to achieve in 2025. But are the goals we set for ourselves big enough and perhaps more importantly, are they the right goals? Today we pose these questions to the eight-time bestselling author, international speaker, and world-renowned expert in positive psychology, Caroline Adams Miller. Caroline’s work is focused on setting big goals for yourself and finding the grit and determination to achieve them,

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627 results

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