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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

35:10

'It's About Relationships': 50-Plus Years in PR with...

PR 360 ·

2024/10/23

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San

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22:58

PR for a Changing World TaleSplash's Amy Jackson

PR 360 ·

2024/10/16

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key

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39:00

Getting to Mars and the Advent of Bluetooth with Tech...

PR 360 ·

2024/10/09

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's

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26:43

How to Talk About Luxury in 2024 with Jacqueline Long

PR 360 ·

2024/10/02

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about

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31:12

'Be a Human Being': Liz Brooks on Making Great...

PR 360 ·

2024/09/25

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast

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29:04

The Gig Economy is the Future with Bob Bilbruck

PR 360 ·

2024/09/18

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of

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23:09

E-commerce PR in a Time of Rapid Innovation with Dana...

PR 360 ·

2024/09/11

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great

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23:53

Crisis Disaster Preparedness and Logistics PR with...

PR 360 ·

2024/09/04

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the

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27:46

SEO in the AI Era with Nick Musica of Optics In

PR 360 ·

2024/08/28

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs.Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does

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20:54

Successful strategies for marketing events and...

PR 360 ·

2024/08/21

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing-

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29:08

A Modern Approach to Media Training with Michael...

PR 360 ·

2024/08/14

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic

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33:09

From Whale Training to Press Releases with SeaWorld's...

PR 360 ·

2024/08/07

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal

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25:38

Retail in the Post-COVID World with RetailWire’s...

PR 360 ·

2024/07/31

Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode. Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is

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31:01

Unconventional Affiliate Marketing with Brad Bennett

PR 360 ·

2024/07/24

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful

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26:01

Breaking into PR out of College with Kailie Fagen

PR 360 ·

2024/07/17

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of

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23:07

PR Leadership Skills for Success in 2024 with Grace...

PR 360 ·

2024/07/10

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a

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26:29

PR at the Speed of Startups with Michael Stern

PR 360 ·

2024/07/03

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How

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22:16

Using PR for Progress with Nicole Early

PR 360 ·

2024/06/26

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole’s transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of

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23:51

Discover Your Agency’s Untapped Financial Insights...

PR 360 ·

2024/06/19

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive- Data-driven

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27:06

The Interpersonal Approach to Crisis PR with Kate...

PR 360 ·

2024/06/12

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a

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308 results

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