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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

27:46

SEO in the AI Era with Nick Musica of Optics In

PR 360 ·

2024/08/28

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs.Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does

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20:54

Successful strategies for marketing events and...

PR 360 ·

2024/08/21

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing-

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29:08

A Modern Approach to Media Training with Michael...

PR 360 ·

2024/08/14

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic

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33:09

From Whale Training to Press Releases with SeaWorld's...

PR 360 ·

2024/08/07

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal

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25:38

Retail in the Post-COVID World with RetailWire’s...

PR 360 ·

2024/07/31

Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode. Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is

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31:01

Unconventional Affiliate Marketing with Brad Bennett

PR 360 ·

2024/07/24

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful

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26:01

Breaking into PR out of College with Kailie Fagen

PR 360 ·

2024/07/17

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of

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23:07

PR Leadership Skills for Success in 2024 with Grace...

PR 360 ·

2024/07/10

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a

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26:29

PR at the Speed of Startups with Michael Stern

PR 360 ·

2024/07/03

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How

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22:16

Using PR for Progress with Nicole Early

PR 360 ·

2024/06/26

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole’s transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of

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23:51

Discover Your Agency’s Untapped Financial Insights...

PR 360 ·

2024/06/19

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive- Data-driven

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27:06

The Interpersonal Approach to Crisis PR with Kate...

PR 360 ·

2024/06/12

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a

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24:59

The Ins and Outs of Government PR with Duyen 'Jen'...

PR 360 ·

2024/06/05

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief

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25:49

How to Get Booked on High-End Podcasts with Josef...

PR 360 ·

2024/05/29

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get

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27:50

Making the Most of Podcast Appearances with Brandy...

PR 360 ·

2024/05/22

My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways:- How to craft your story- The importance of prep work- How to get booked on podcastsEpisode Timeline:1:05 Is that a corgi in the Kitcaster logo?3:00 How Kitcaster gets people booked onto podcasts4:20 Is

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23:04

Telling Stories About Wine and Food with Curate &...

PR 360 ·

2024/05/15

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers-

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24:35

How quirky marketing made the Calm app a smash with...

PR 360 ·

2024/05/08

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition. Key

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21:41

Breaking into PR with Dominique Turner

PR 360 ·

2024/05/01

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail.Key Takeaways:- How to break into PR- The benefits that young

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23:55

Building a Female-Centered PR Consultancy with Nicole...

PR 360 ·

2024/04/24

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics-

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20:39

'PR Confidential' with Amanda Proscia of Lightspeed PR

PR 360 ·

2024/04/17

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.Key Takeaways:- Answers to common questions about PR- The "3 I"

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300 results

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