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PODCAST

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt

How do I grow my business on social media?What’s the best type of content to post on Instagram, YouTube and LinkedIn?How frequently do I post on social media and how do I even know if what I’m doing is working?Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.Heidi shares all the best tips to help you

business marketing

All Episodes

20:22

Why Tracking Unfollows is Hurting Your Social Media...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/09/02

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower?I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating

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22:38

How to Start Marketing Your Business on a Budget...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/08/26

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re really getting an ROI in your efforts. Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized

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28:40

Strategies to Overcome Social Media Burnout as an...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/08/19

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the constant pressure of social media can lead to anxiety and reduced productivity. I’m sharing how having boundaries is important to help maintain our mental

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15:29

Content Ideas for Boring Industries

Stop the Scroll: A social Media podcast with Heidi... ·

2024/08/12

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content. In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring"

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34:46

The Power of Storytelling in Marketing with Dan Coughlin

Stop the Scroll: A social Media podcast with Heidi... ·

2024/08/05

How do you add value to your audience?We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers -

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29:24

How Marathon Training Inspired My Entrepreneurial...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/07/29

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathons and managing her social media strategy agency, she illustrates how overcoming challenges like weather, injuries, and competition are similar to

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24:27

How to Choose the Best Social Media Platforms for...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/07/22

Are you trying to show up in all the places on social media?Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from understanding your audience to aligning with business objectives, we’re chatting about the who, where, why, and how to all the platforms. We’re chatting

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32:34

The Power of Pinterest to Grow Your Traffic featuring...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/07/15

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also

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35:24

Mastering Your Brand Messaging featuring Mackenzie...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/07/08

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.She’s sharing tips for

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37:10

Organic SEO Strategies for More Website Traffic :...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/07/01

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website.Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help you

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21:31

From B-Roll to Talking Heads: Crafting Authentic...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/06/24

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone!This week we’re chatting about all things IG reels!From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. Remember, it's all about showing up authentically and not overthinking your content. Share those

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15:33

How to Map out a Social Media Content Calendar

Stop the Scroll: A social Media podcast with Heidi... ·

2024/06/17

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent.This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips

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26:56

Demystifying Social Media Metrics: The Metrics that...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/06/10

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall br...

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18:25

How to Create Relatable and Impactful Social Media...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/06/03

How does your business show up online?Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of

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19:55

Why You Need an Email List (and how to build it)

Stop the Scroll: A social Media podcast with Heidi... ·

2024/05/27

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact

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17:32

What You Need to Know About the Latest Instagram...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/05/20

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content

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19:11

Marketing Isn’t Your Sales Team, and other Business Lies

Stop the Scroll: A social Media podcast with Heidi... ·

2024/05/13

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead

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22:46

Bad Social Media Habits to Break

Stop the Scroll: A social Media podcast with Heidi... ·

2024/05/06

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin

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18:19

How to Avoid Content Creation Burnout on Social Media

Stop the Scroll: A social Media podcast with Heidi... ·

2024/04/29

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.Whether it’s avoiding content creation fatigue or effectively using

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24:29

How to Repurpose Your Content for Social Media and...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/04/22

Are you struggling to find fresh ideas for your social media, blog, or podcast content?We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those?Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content

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83 results

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