x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Customer Engagement Lab

Learn the most creative sales and marketing campaigns to attract and retain your customers with the PandaDoc podcast.

business marketing

All Episodes

35:10

Selling your ideas, selling your work, and selling...

The Customer Engagement Lab ·

2022/09/27

Travis and Patrick talk with Cat Lim, Creative Director at Pyper, Inc., about sales strategies for creative agencies.Specifically, we discuss:How creative agencies can stand apart in cold emails/cold callsWhat intrigues and annoys us in outreachHow a creative agency sold PandaDocWhat a mood board even isWhat creatives should remember when pitching designs to customersPatrick’s closing strategy of screaming “Sign it!”

en-us

44:41

Jeremey Donovan Loves His Cats, but Hates Your Outreach

The Customer Engagement Lab ·

2022/09/27

If they start out hissing, things aren't gonna end well.It's true for pet cats, podcast hosts, personal relationships, and business relationships.In fact, Jeremey Donovan, SVP of Revenue Strategy at SalesLoft, compares sales prospecting to picking out shelter cats:Bad start; bad end.On this episode of The Customer Engagement Lab, we talk about how to quit hissing at your prospects and get picked from the litter.Specifically, we discuss:Secure attachment at workThe power of community and social media

en-us

61:40

LIVE SHOW: Business memes, dad lessons, selling to...

The Customer Engagement Lab ·

2022/09/27

Before Zoom and LinkedIn, sales pros rode dinosaurs to meet with prospects face to face. Other than technology, nothing's changed since those days.Don't believe us?Fine. Believe Travis' dad.On this episode of The Customer Engagement Lab, Rich Tyler gave dad-worthy advice about sales careers before exiting stage left and leaving flames in his wake while an electric guitar exploded in the background.So that was kinda cool.Then, Travis and Patrick talked with Nate Gilmore, chief revenue officer at

en-us

49:38

Selling to a CTO Who Ignores Every Sales Email

The Customer Engagement Lab ·

2022/09/27

If you've ever said, "When I go to a sales podcast. I want to watch someone eat sardines," then today's your lucky day!You get to do that on this episode of The Customer Engagement Lab as Travis goes for a true Belarussian experience by consuming canned Ukrainian fish on the show.We're not just weird guys behind podcast mics, though. We're actually talking with Sergey Barysiuk, a native of Belarus and co-founder of PandaDoc.Sergey's an expert on product-led growth. He says it's the fuel that powers

en-us

38:42

How to Sell a Washer & Dryer to a Director of Marketing

The Customer Engagement Lab ·

2022/09/27

Patrick loves product marketing. (Sounds like the title of a kids' book, doesn't it?)He thinks he knows a lot about it.Really, he doesn't know sh*t. (We'll leave that line out of the kids' book).But that doesn't mean that he lacks a valuable opinion.Today, let's talk about brand affinity and product marketing — but with an expert.On this episode of The Customer Engagement Lab, our guest is Daniel Murphy, director of marketing at Privy.Together with Dan, we discuss:What buying a house taught Dan

en-us

36:18

Megan Bowen sells to tell the truth, the whole truth,...

The Customer Engagement Lab ·

2022/09/27

Contrary to popular belief, the customer is not always right.But that doesn’t mean you don't stop treating them with empathy. That’s something today’s guest, Megan Bowen, COO & CCO at Refine Labs, learned early in her career.In this episode, we discuss:Why penicillin can’t cure a TBIWhy the customer is not always rightWhy honesty really is the best policy

en-us

28:31

Using Voice Memos and Getting Your Startup Acquired

The Customer Engagement Lab ·

2022/09/27

How do you stand out from the crowd to grab a decision-maker’s attention?Voice memos? Silly voices? Probably not. You stand out with creativity and personalization. And maybe a $50,000 Venmo request...At least, that’ll get Adam Swartz’s attention. Adam is the Director of New Business at Multiply and he joins Travis and Patrick today to discuss the outreach and the channels that can cut through the noise to reach him.In this episode:The guys discuss why “Hey” is perfectly fine in a sales emailPatrick

en-us

22:42

Blue's Clues marketing will make you wanna wag your...

The Customer Engagement Lab ·

2022/09/27

When was the last time you celebrated your wins?It’s easy to get so stuck on your new problems that you completely forget about how far you’ve come.And that can contribute to productivity dysmorphia — an unhappy junction where anxiety, impostor syndrome, and burnout intersect.In this episode, your hosts, Travis Tyler, Sr. Digital Content Producer, and Patrick Downs, fly solo to discuss:The lost art of stripping lineNickelodeon’s brilliant nostalgia marketingProductivity dysmorphia

en-us

41:34

Sales + CS Forever & Ever: Why It's Really One Team,...

The Customer Engagement Lab ·

2022/09/27

On this episode, Patrick and Travis catch up with Gemma Cipriani-Espineira, Vice President of Customer Success at Chili-Piper, for her thoughts on the ins and outs of all things Customer SuccessIn this episode, they discuss:Their dreaming up the ultimate “revenue road trip”Why every department is a revenue departmentHow the B2B space can mirror the B2C in-store experienceWhy “cutting the salesperson out” might not be the worst idea

en-us

46:11

You sell like a clown with Becc Holland

The Customer Engagement Lab ·

2022/09/27

Why would you ever ask your prospect what their use case is?Does your doctor ask you to tell them what virus you have? Of course not.Be the doctor: Find your prospects problem — and solve it.If you don’t approach your prospects this way, it’s probably best not to tell today’s guest, Becca Holland , CEO and Founder of Flip the Script , because she’ll let you know: You’re doing it wrong.In this episode:Becca receives a personalized message from the one and only Sailor TwiftBecca breaks down our

en-us

42:02

We Hate Safe, Boring Content & We Don't Care Who Knows!

The Customer Engagement Lab ·

2022/09/27

Remember when your teacher announced an "educational" game? You knew the word "educational" was school-code for "boring."It's the same with "B2B content." Why is B2B content always so damn safe, boring, and predictable?If you've ever seen our show, you know we don't do predictable things. We're not safe, and we're never boring. We eat stuff that'll kill you just to get clicks.But we still struggle with the temptation to create one more "educational" webinar and call it B2B content.In this episode of

en-us

48:48

Don't apologize for video prospecting with Jason Bay

The Customer Engagement Lab ·

2022/09/27

In this episode, we had such a great talk with Jason Bay, Chief Prospecting Officer at Blissful Prospecting (and fellow podcast host). As usual, we just threw him straight into posts and clips to get his take on all things prospecting.In this episode we discuss:The magic multichannel sequencing hackDoing work on your personal life (because it’s affecting your professional life)Baby steps to overcome mental hurdlesWhy we should maybe stop being so niceDeep dive on Haley’s video prospectingCheck out

en-us

56:46

Marketing Fails, Angry Emails & How to Move from...

The Customer Engagement Lab ·

2022/09/27

Engaging your customers takes a village — or at least, several different people who used to work in an office together before the world changed.But it’s not their titles that make them fit for the job…It’s their skills.That’s why Patrick and Travis were happy to sit down with Tara Horstmeyer, Communication Strategist, to learn how she has used her unique set of skills to engage customers across a wide range of titles.In this episode:Patrick and Travis dissect major marketing failsPatrick decodes an

en-us

41:48

Researching Your Revenue Interview

The Customer Engagement Lab ·

2022/09/27

What’s the strangest interview you’ve ever been a part of?Have you ever interviewed anybody who’s been in the middle of ordering a sandwich or taking a shower? Probably not.Lately, we've been talking about interviewing revenue roles. There’s so much information out there about how to ask the right questions and make yourself look professional, but where do we start?So we recruited a new hire. Jared Franklin is in his fourth month as an account executive here at PandaDoc, and we wanted to get the low

en-us

55:02

Pattern Interrupting Sales Cow Says MOOOOOVE This Opp...

The Customer Engagement Lab ·

2022/09/27

If you’re trying to get ahead in sales — which would probably make sense if you’re tuning into this show — you don’t need magic beans or mad hypnosis skills…You just need 3 simple things.You need to be high-value. You need to be low maintenance.And you need to demand opportunity.Oh, and it never hurts to be confident…Troy Barter, former Director of Sales Development at PandaDoc, knows what it takes for a rep to move up.In this episode:Travis and Patrick discuss the finer points of pattern

en-us

44:44

WTF Is Wrong with Your B2B Sales Emails?

The Customer Engagement Lab ·

2022/09/27

For most of you, one thing is killing your engagement:Your emails are ugly.But they don’t have to be.That’s why today, Patrick and Travis catch up with Will Allred, Co-founder at Lavender, to learn how to stop sending ugly emails that prospects immediately delete.

en-us

46:14

Kaylee Edmondson will not route half-assed MQLs to...

The Customer Engagement Lab ·

2022/09/27

You know what everyone loves when reading a good book? Getting to the end of a chapter and being told that the author will get in touch about the next chapter.Yeah, you’re right. No one would buy that book.Your buyers’ journey is like a story — and if they request a demo, that’s exactly how most companies conclude that chapter.Your buyer would be much better served by a choose-your-own-adventure novel.That’s how today’s guest, Kaylee Edmundson, Director of Demand Generation at Chili Piper, is

en-us

77 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...