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PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

01:01:47

Marketing Masterclass with Stefano Agostini, Nestlé...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Stefano Agostini, CEO of Nestlé UK & Ireland, who has led remarkable growth and transformation since 2017. Stefano explores how hands-on leadership, strategic vision, and digital adaptation drive business growth in the ever-changing FMCG landscape. From joining Nestlé Italy in 1989 and rising through senior roles to tripling Sanpellegrino's international business as CEO, Stefano shares compelling insights on leading with a

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00:58:10

Marketing Masterclass with Trevor Johnson, TikTok's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson, TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic platform. From 12 transformative years at Facebook and Instagram helping establish global commercial

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01:03:53

Marketing Materclass with Robbert de Vreede,...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Robbert de Vreede, a passionate business-driven marketer with 20 years of FMCG experience across Europe and Africa's most challenging markets. Robbert explores how calculated risk-taking, change acceleration, and multi-functional collaboration unleash energy in people and businesses to achieve faster growth. From leading business units with full P&L responsibility in complex markets like Germany and Nigeria to executing

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00:57:49

Marketing Masterclass with Conny Braams, Unilever's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Conny Braams, Unilever's Chief Digital & Marketing Officer, who leads the end-to-end digital transformation of one of the world's largest consumer goods companies. Conny explores how purpose-driven leadership, digital transformation, and future-fit thinking drive Unilever's evolution into a fully digitized, purpose-led organization at the leading edge of consumer marketing. From 30+ years at Unilever spanning every

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00:43:39

Marketing Masterclass with Donna Barnes, Ninety One's...

Marketing Masterclasses ·

2025/06/04

In this episode, Donna Barnes, CMO at Ninety One, joins Declan Hollywood for a conversation on what it means to lead with purpose in today’s marketing landscape. Donna shares her perspective on building brands with clarity and authenticity, and why long-term thinking is more important than ever.From navigating complexity to inspiring teams, she offers valuable lessons on leadership, communication, and the evolving role of marketing.A compelling listen for marketers and leaders at any stage of their

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00:57:25

Marketing Masterclass with Pedro Pina (YouTube) and...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe moderates a dynamic conversation between Pedro Pina, VP of YouTube EMEA, and Rahul Welde, EVP Digital Transformation & Digital Business for Unilever. This powerful duo explores how digital communication leadership, social video innovation, and transformation excellence drive engagement with global audiences and reshape entire industries. From Pedro's journey leading YouTube's 2 billion monthly users across EMEA to Rahul's 30+ year

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00:58:28

Marketing Masterclass with James Rothwell, TikTok's...

Marketing Masterclasses ·

2025/06/04

In this episode, James Rothwell joins Jon Ratcliffe for a dynamic conversation on building brands that resonate globally. Drawing from his experience leading marketing at some of the world’s most influential companies, James shares insights on innovation, strategic storytelling, and what it takes to lead with impact in fast-moving environments.From navigating change to unlocking creativity within teams, James offers a thoughtful perspective on the future of marketing—and the leadership mindset

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00:44:17

Marketing Masterclass with Yonca Dervisoglu, Google's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Yonca Dervisoglu, Google's Vice President of Marketing for Europe, Middle East and Africa, who manages teams across 35 countries working on all of Google's products. Yonca explores how global leadership, diversity advancement, and multi-product expertise drive marketing excellence across diverse markets and complex product ecosystems. From joining Google in 2006 to serving on boards including Heineken, Kering Group, and EQL:Her

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00:43:56

Marketing Masterclass with Susan Steward, Standard...

Marketing Masterclasses ·

2025/06/04

In this episode, Susan Steward joins Declan Hollywood for an energising conversation on what it means to lead with purpose in today’s marketing landscape. From the importance of authentic storytelling to building meaningful brand equity, Susan shares why human connection—not just strategy—should guide the message.She also speaks candidly about the power of taking chances, embracing discomfort, and always saying “yes” to unexpected opportunities.A motivating listen for anyone ready to push

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01:03:34

Marketing Masterclass with Paul Polman, Imagine One's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Paul Polman, renowned business leader, campaigner, and co-author of Net Positive, who demonstrates how courageous companies thrive by giving more than they take. Paul explores how sustainable leadership, stakeholder thinking, and net positive impact accelerate business action to tackle climate change and inequality while delivering excellent financial performance. From his transformative decade as Unilever CEO to founding IMAGINE and

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00:52:42

Marketing Masterclass with Matt Brittin, Google's...

Marketing Masterclasses ·

2025/06/04

In this episode, Matt Brittin, President of EMEA at Google, joins Jon Ratcliffe for a compelling conversation on leadership in the age of digital transformation. Matt shares lessons from his journey leading one of the world’s most influential tech companies—exploring the intersection of purpose, innovation, and responsibility.From the role of AI to the importance of inclusive leadership and staying customer-obsessed, Matt offers a powerful perspective on what it takes to thrive in an ever-evolving

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00:41:10

Marketing Masterclass with Karen Lewis,...

Marketing Masterclasses ·

2025/06/03

In this episode, Karen Lewis joins host Nicole Shrosbree Campbell for a thought-provoking conversation on what it really takes to thrive in modern marketing. Karen reflects on the importance of self-awareness in leadership, the power of video content, and why the balance between attention and connection is key to meaningful brand engagement.From adapting to the fast pace of the industry to embracing the role of AI, Karen shares why the future belongs to marketers who understand human motivation—and

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00:38:45

Marketing Masterclass with Ntumi Kondile, Former...

Marketing Masterclasses ·

2025/05/28

In this episode, host Loren Westoby is joined by Ntumi Kondile — former Brand Manager of Doritos, South Africa’s boldest snack. Ntumi brings a refreshingly human-centred lens to marketing, shaped by his upbringing in the Eastern Cape and his time working with one of the world’s biggest brands.They dive into a rich conversation about how character, curiosity, and community sit at the core of great marketing — and why true leadership is more about influence than instruction. From embracing

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01:08:12

Marketing Masterclass with Barilla's Senior Manager...

Marketing Masterclasses ·

2025/04/07

In this episode, Murray Robertson, Senior Manager of Global Brand Equity & Communication at Barilla, joins hosts Nicole Shrosbree-Campbell and Jamie Neill to explore the strategies behind one of the world’s most recognised food brands. He dives into the power of personalisation, content creators, and social-first strategies, emphasising why brands must adapt to stay relevant.Murray also offers career insights, from the impact of working in-office to navigating agency vs. client-side marketing

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00:54:27

Marketing Masterclass with Kellanova Global...

Marketing Masterclasses ·

2025/03/31

In this episode, Declan Hollywood speaks with Debbie McCaughey, Global Communications Director at Kellanova. With over 20 years of experience across Kellogg Company, Bank of Ireland, and Ulster Bank, Debbie has mastered the art of storytelling, stakeholder engagement, and crisis management. She shares her approach to shaping corporate narratives, driving internal communications, and maintaining brand reputation in a fast-evolving business landscape. This conversation is filled with insights on

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00:45:47

Marketing Masterclass with Tourism Ireland's Aidan Power

Marketing Masterclasses ·

2025/03/31

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.Tune in for a deep dive into

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00:47:30

Marketing Masterclass with Discovery Vitality's Head...

Marketing Masterclasses ·

2025/03/28

In this episode, Declan Hollywood speaks with Celeste Williams, Head of Marketing at Discovery Vitality. With over 25 years of experience across healthcare, financial services, and consumer loyalty, Celeste shares how purpose-driven marketing fuels innovation and customer engagement.From brand-building and leadership to the evolving role of social media and AI, this conversation is packed with invaluable insights for marketers looking to make an impact.

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00:46:34

Episode 30: Marketing Masterclass with Uber's Global...

Marketing Masterclasses ·

2025/03/05

What do Apple, Uber, and Verizon have in common? Suzanne Lindbergh.Declan Hollywood chats with the powerhouse marketer who helped transform these brands into cultural icons. From collaborating with Steve Jobs to pioneering audience-centric storytelling at Uber, Suzanne reveals the secrets behind brand-building that resonates. Expect deep insights into entertainment marketing, influencer strategies, and the power of social media in shaping brand perception. If you want to learn how to turn products

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00:50:08

Episode 29: Marketing Masterclass with Volkswagen...

Marketing Masterclasses ·

2025/03/05

In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape,

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00:42:26

Episode 28: Marketing Masterclass with Microsoft CMO,...

Marketing Masterclasses ·

2025/02/27

Another exciting episode has landed! Declan Hollywood sits down with Ana Maria Henao, former CMO at Microsoft and PepsiCo. With decades of experience leading global brands, Ana shares her expertise in brand building, business transformation, and consumer engagement across multiple industries. She reveals her approach to driving growth through innovation, cross-cultural leadership, and data-driven strategies. Tune in for an inspiring conversation packed with career insights and actionable marketing

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107 results

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