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PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

technology marketing

All Episodes

5:47

Sound Bite: Rick Dronkers discusses data privacy and...

The Measure Pod ·

2023/11/22

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics

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08:18

Gathering insights at MeasureCamp London 2023 (BONUS)

The Measure Pod ·

2023/10/25

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be

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49:41

#90 Self-serve analytics: yay or nay

The Measure Pod ·

2023/10/13

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics

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51:10

#89 Integrating analytics into product teams (with...

The Measure Pod ·

2023/10/06

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data engineering within software engineering. 21:56 Hiring junior analysts in startups. 23:02 Analytics team structure. 26:33 Different types of

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49:08

#88 Analytics as a data product (with Weiting Xu @...

The Measure Pod ·

2023/09/29

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering. 24:36 Productizing analytics and adoption. 28:06 Admin stuff and backlog management. 30:23 Agile coaching and Jira best practices. 36:19 User experience

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47:11

#87 A/B testing controversies and generative AI (with...

The Measure Pod ·

2023/09/22

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data democratization is essential. 00:29:53 AI has the potential to revolutionize data analytics. 00:33:39 Data people should focus on efficiency. 00:36:18

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53:04

#86 The evolving challenge of SEO measurement (with...

The Measure Pod ·

2023/09/15

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifaceted analytics process. 00:22:03 SEO and competitor analysis. 00:24:15 SEO testing and involvement. 00:29:50 Traffic forecasting and control. 00:31:35

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53:13

#85 Who cares about data literacy?

The Measure Pod ·

2023/09/08

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:41] Internal problems of data literacy. [00:22:10] Creating something from nothing. [00:26:42] Being a good data communicator. [00:28:30] Data

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48:57

#84 The future of product analytics tools

The Measure Pod ·

2023/09/01

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool

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39:22

#83 GA is dead, long live GA!

The Measure Pod ·

2023/08/25

Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation

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49:25

#82 The person in personalisation (with David...

The Measure Pod ·

2023/08/18

Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also

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50:01

#81 Marketing vs. product analytics

The Measure Pod ·

2023/08/11

Show notes and transcript - https://bit.ly/3s4haTU. 00:15 - Intro 02:41 - Topic 42:13 - Outro Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains Bhav in team-User versus team-Session. The post #81 Marketing vs. product analytics appeared first on Measurelab.

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42:36

#80 A chat about $PodcastSubject with $GuestName...

The Measure Pod ·

2023/05/12

Show notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation. The kind folks at Agillic are giving

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29:27

#79 Quant and qual data, different but complementary

The Measure Pod ·

2023/05/05

Show notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh! The post #79 Quant and qual data, different but complementary appeared first on Measurelab.

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28:13

#78 Sessionization is back baby!

The Measure Pod ·

2023/04/28

Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads

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36:50

#77 All things SA360, DV360, CM360 and GA4 (with...

The Measure Pod ·

2023/04/21

Show notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro 02:27 - Topic 34:08 - Wind down 35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too. The post #77 All things SA360, DV360, CM360 and GA4 (with

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36:17

#76 The end of rules-based attribution is nigh!

The Measure Pod ·

2023/04/14

Show notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution! The post #76 The end of rules-based

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40:55

#75 Learning design in analytics (with Phil Gomm and...

The Measure Pod ·

2023/03/31

Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why

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35:33

#74 The UPDATE framework for server-side GTM...

The Measure Pod ·

2023/03/24

Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are. The post #74 The

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35:52

#73 Starting a product analytics consultancy (with...

The Measure Pod ·

2023/03/17

Show notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4

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