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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

16:47

#144: SEO in Ten Minutes a Day

Duo On Air Podcast ·

2024/11/04

Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease.Episode Show Notes: https://duocollective.com/blog/quick-seo-tipsTuesday Tips & Sips:

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16:38

#143: BONUS (Halloween) The Skeletons in Our Business...

Duo On Air Podcast ·

2024/10/31

Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram:

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36:14

#142: Your Permission To Break Some Brand Rules

Duo On Air Podcast ·

2024/10/28

In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically!Episode Show Notes:

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39:47

#141: A Peek Behind the Scenes at our Annual Planning...

Duo On Air Podcast ·

2024/10/21

Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success?Episode Show Notes:

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18:58

#140: Stop Focusing on Price

Duo On Air Podcast ·

2024/10/14

In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters!Episode Show Notes:

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32:54

#139: Simple Steps To Building Your Brand’s Voice

Duo On Air Podcast ·

2024/10/07

In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes:

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25:18

#138: How To Prepare For SearchGPT

Duo On Air Podcast ·

2024/09/30

Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve

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39:06

#137: Tips for Surviving A Slow Season of Business

Duo On Air Podcast ·

2024/09/23

Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links

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40:05

#136: How To Consistently Find Fresh, New Blog Topic...

Duo On Air Podcast ·

2024/09/16

Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!Episode Show Notes:

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29:05

#135: Life Lately… Re-Introduction to the Duo

Duo On Air Podcast ·

2024/09/10

Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024Links Mentioned in This Episode:https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast Tuesday Tips & Sips:

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28:18

#134: The Little Things That Make a Big Difference

Duo On Air Podcast ·

2024/09/02

In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!Episode

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24:23

#133: Why the Anti-Meeting Culture Hurt our Business

Duo On Air Podcast ·

2024/08/26

In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!Episode Show Notes:

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21:23

#132: What Kind Of Results Can SEO Get Me?

Duo On Air Podcast ·

2024/08/19

Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too!Episode Show Notes:

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13:07

#131: Answering All Your SEO Keyword Questions

Duo On Air Podcast ·

2024/08/12

Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with

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20:15

#130: A List of All the SEO Tools We Use and Love

Duo On Air Podcast ·

2024/08/05

Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we’ll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!Episode Show Notes:

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20:42

#129: What Comes First? SEO or Branding?

Duo On Air Podcast ·

2024/07/29

Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be. Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-servicesLinks Mentioned in This Episode:#7:

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41:54

#128: Our Honest Thoughts on Using Fiverr for Your Logo

Duo On Air Podcast ·

2024/07/22

Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We’ve been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she’ll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand.Episode Show Notes:

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31:08

#127: Our Podcast Workflow Might Surprise You

Duo On Air Podcast ·

2024/07/15

Ever wondered how we keep our podcast running smoothly? In today’s episode, we’re pulling back the curtain on our podcast workflow, and spoiler alert—it’s not fancy or technical! From planning recording dates to promoting each episode, we’ll share the tools and processes that help us stay organized and efficient. Whether you’re curious about our idea generation methods, recording setup, or post-production steps, we’ve got you covered. Discover how we manage the nitty-gritty and keep the podcast

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23:24

#126: Does Your Branding Pass This Test?

Duo On Air Podcast ·

2024/07/08

Does your branding pass the test? In today’s episode, we’re diving into the three C’s of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We’ll explore what each C means, why it’s crucial for your brand’s success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand’s foundation. Let’s ensure your brand is clear, consistent, and built to last!Links Mentioned In This Episode:

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17:51

#125: 3 SEO Tips for Product-Based Businesses

Duo On Air Podcast ·

2024/07/01

Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!Episode Show Notes:

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