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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

40:05

#136: How To Consistently Find Fresh, New Blog Topic...

Duo On Air Podcast ·

2024/09/16

Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!Episode Show Notes:

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29:05

#135: Life Lately… Re-Introduction to the Duo

Duo On Air Podcast ·

2024/09/10

Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024Links Mentioned in This Episode:https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast Tuesday Tips & Sips:

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28:18

#134: The Little Things That Make a Big Difference

Duo On Air Podcast ·

2024/09/02

In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!Episode

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24:23

#133: Why the Anti-Meeting Culture Hurt our Business

Duo On Air Podcast ·

2024/08/26

In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!Episode Show Notes:

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21:23

#132: What Kind Of Results Can SEO Get Me?

Duo On Air Podcast ·

2024/08/19

Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too!Episode Show Notes:

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13:07

#131: Answering All Your SEO Keyword Questions

Duo On Air Podcast ·

2024/08/12

Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with

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20:15

#130: A List of All the SEO Tools We Use and Love

Duo On Air Podcast ·

2024/08/05

Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we’ll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!Episode Show Notes:

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20:42

#129: What Comes First? SEO or Branding?

Duo On Air Podcast ·

2024/07/29

Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be. Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-servicesLinks Mentioned in This Episode:#7:

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41:54

#128: Our Honest Thoughts on Using Fiverr for Your Logo

Duo On Air Podcast ·

2024/07/22

Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We’ve been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she’ll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand.Episode Show Notes:

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31:08

#127: Our Podcast Workflow Might Surprise You

Duo On Air Podcast ·

2024/07/15

Ever wondered how we keep our podcast running smoothly? In today’s episode, we’re pulling back the curtain on our podcast workflow, and spoiler alert—it’s not fancy or technical! From planning recording dates to promoting each episode, we’ll share the tools and processes that help us stay organized and efficient. Whether you’re curious about our idea generation methods, recording setup, or post-production steps, we’ve got you covered. Discover how we manage the nitty-gritty and keep the podcast

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23:24

#126: Does Your Branding Pass This Test?

Duo On Air Podcast ·

2024/07/08

Does your branding pass the test? In today’s episode, we’re diving into the three C’s of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We’ll explore what each C means, why it’s crucial for your brand’s success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand’s foundation. Let’s ensure your brand is clear, consistent, and built to last!Links Mentioned In This Episode:

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17:51

#125: 3 SEO Tips for Product-Based Businesses

Duo On Air Podcast ·

2024/07/01

Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!Episode Show Notes:

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23:14

#124: Marketing Strategies for Overwhelmed Business...

Duo On Air Podcast ·

2024/06/24

Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!Episode Show Notes:

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14:45

#123: Should you buy multiple domains for your business?

Duo On Air Podcast ·

2024/06/17

In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!Episode Show Notes:

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44:52

#122: Why cheap design may be costing you more

Duo On Air Podcast ·

2024/06/10

In today’s episode, we uncover why opting for cheap design might end up costing you more in the long run. We’re diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let’s make sure your brand investment pays off!Episode Show Notes:

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16:35

#121: How to Choose the Best Keywords

Duo On Air Podcast ·

2024/06/03

In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings!Links Mentioned in This Episode:Episode Show Notes:

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40:29

#120: A Peek Inside The Nonprofit World & A Big Duo...

Duo On Air Podcast ·

2024/05/20

In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this! Links Mentioned in This Episode:Duo Gives Back: https://duocollective.com/duo-gives-back Episode Show Notes:

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26:41

#119: AI Tools We Are Loving For Our Business

Duo On Air Podcast ·

2024/05/13

Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!Links Mentioned in This Episode:Quiz made with Interact AI: Find your SEO SuperpowerEpisode #98:

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38:26

#118: 12 Things We Let Go Of In Order To Grow Our...

Duo On Air Podcast ·

2024/05/06

In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business. Links Mentioned in This Episode:Episode #50: How to Feel More Confident About Your Business FinancesEpisode Show Notes:

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21:00

#117: How Our Business Partnership Has Evolved

Duo On Air Podcast ·

2024/04/29

In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos.Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're

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196 results

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