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PODCAST

Pay Less for Traffic

Stephanie Royer, Traffic Tips for TPT Sellers

Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how to

business marketing

All Episodes

15:30

12. Don’t SKIP the Small Stuff

Pay Less for Traffic ·

2024/09/07

We’ve all heard the expression “Don’t sweat the small stuff” but when it comes to blogging, the expression should be “Don’t SKIP the small stuff.” Let’s chat about what these little things are, why they matter, and how they can add up to big results for your website.Episode Highlights:The Small Stuff You Shouldn’t SkipImproving User ExperienceImproving Search RankingsResources Mentioned:Ready for a streamlined, optimized blogging workflow? Check out my course: Bring Your Own TrafficIf you enjoyed

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12:41

11. Let’s Pay Less: Do I Need AI in Order to Keep Up?

Pay Less for Traffic ·

2024/08/31

AI is everywhere these days, along with the temptation to simplify your life by paying for premium AI tools. Do you really need to open your wallet and hire a robot? Let’s talk about it!Episode Highlights:Will It Help You Reach Your Goals?Is it ACTUALLY Saving You Time?Would a Practical Workflow Do the Same Thing?Resources Mentioned:https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business

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10:59

10. The Chicken and Egg Dilemma of Blog Post Images

Pay Less for Traffic ·

2024/08/24

Images are a vital part of a blog post, especially for teacher bloggers. However, for something so important, there isn’t really a right or wrong place to include the task of gathering images in your workflow. Let’s chat about it so you can figure out where it will work best for you.Episode Highlights:Gathering Images FirstWriting the Post FirstWhich Option is Best?If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking

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11:37

9. It’s a Blog Post, Not a Product Description

Pay Less for Traffic ·

2024/08/17

After all of the prep work and planning, it’s finally time to start writing your blog post. Don’t fall into the trap of making your blog post an extended product description! Let’s chat about how you can avoid this mistake and write blog posts that convert to sales.Episode Highlights:Don’t Squander the OpportunityServe Before SellingTalk About Your ProductYou might also enjoy these related episodes:Episode 7 - Beginning with the End in MindEpisode 8 - The Lifeline of an OutlineIf you enjoyed this

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14:21

8. The Lifeline of an Outline

Pay Less for Traffic ·

2024/08/10

When your time for content creation is limited, it can feel like creating an outline is just an extra step you don’t really need. In reality, outlining is a step you can’t afford to skip!Episode Highlights:Improve Keyword ResearchReadability for Both Robots and HumansSave TimeResources Mentioned:You might also enjoy episode 7 - Beginning with the End in Mindhttps://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as

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16:44

7. Beginning with the End in Mind

Pay Less for Traffic ·

2024/08/03

If your blog posts aren’t bringing you the end result you’re hoping for, you’ll definitely want to look at how you’re starting the blog writing process. You might have a common mistake lurking in your workflow that’s sabotaging your blogging efforts.Episode Highlights:Beginning with the End in MindWhat is the End? (CTA Options)Start by Choosing a Product, Not a KeywordResources Mentioned:https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on

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15:41

6. Let’s Talk ROI: What You Can Expect from Blogging...

Pay Less for Traffic ·

2024/07/27

Your time as a teacher business owner is precious AND limited. It’s important to decide if blogging and pinning are worth the space that they take up on your already-packed to-do list. Let’s talk about the return that you can expect from investing time and effort into creating blog posts and promoting them on Pinterest.Episode Highlights:-> Increase Product Sales-> Save Time on Other Organic Marketing Tasks-> Additional Income SourcesResources Mentioned:You might also enjoy listening to

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15:10

5. Blogging and Pinning: The PB&J of Organic Marketing

Pay Less for Traffic ·

2024/07/20

Pinning and blogging are both great tools for getting more organic traffic. But, much like peanut butter and jelly, they’re at their VERY best when they’re put together. Let’s talk about why you might want to add some PB&J to your marketing strategy.Episode Highlights:Pinterest and Blogging are the PB&J of Organic MarketingBlogging Makes Pinterest More EffectivePinterest Makes Blogging More EffectiveResources Mentioned:-> Episode 2: Is Blogging Dead?-> Episode 3: Is Pinterest

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18:40

4. Let’s Pay Less: Do I Need to Pay to Play in 2024?

Pay Less for Traffic ·

2024/07/13

More subscribers. More followers. More traffic. For the right price, it can all be yours! But are ad campaigns the only option for growth in 2024? Do you REALLY need to pay to play? Episode Highlights:My thoughts on paid trafficPros of paid trafficCons of paid trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible.Looking for more organic traffic resources?Dive into my signature course: Bring Your Own Traffic!Check out

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15:12

3. Is Pinterest Dead?

Pay Less for Traffic ·

2024/07/13

You’ve probably heard that the glory days of Pinterest are over. But what does that even mean? Let’s chat about the current state of Pinterest and if it will even work for your business in 2024.Episode Highlights:Pinterest Has ChangedPinterest Proof of LifeWhat to Expect from PinterestResources Mentioned:Pinterest Q1 Earnings Call Transcript - https://s23.q4cdn.com/958601754/files/doc_earnings/2024/q1/transcript/Q1-2024-Transcript.pdfLet's Chat about YOUR Pinterest strategy over on Instagram:

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11:56

2. Is Blogging Dead?

Pay Less for Traffic ·

2024/07/13

Blogging has been around for a LONG time. It’s been around for so long, in fact, that some people think the days of having a successful blog are long gone. So IS blogging dead? Let’s talk about it.Episode HighlightsBlogging Isn’t Dead…It’s DifferentProof of LifeReady to Blog? What You Can ExpectIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my signature course: Bring

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10:59

1. It’s Time to Pay Less for Traffic!

Pay Less for Traffic ·

2024/07/13

Welcome to episode one of the Pay Less for Traffic podcast! Everyone loves a good origin story, and this episode will deliver the background information you’re expecting. But this episode also marks the beginning of YOUR origin story: The one where you decide to start paying less for traffic.*trigger warning: The first 3 minutes of this episode do briefly discuss my journey as a breast cancer survivor. If this is a sensitive topic for you, please begin at the 3 minute mark insteadEpisode

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01:54

Pay Less for Traffic Trailer

Pay Less for Traffic ·

2024/05/08

Hi, I’m Stephanie Royer and I currently help busy TPT sellers with blogging and Pinterest. During my time as a service provider, I have seen first-hand the pressure you’re under to pay to play. It feels like the only way to stay competitive and visible is to open your wallet and set up an expensive ad campaign.But I’m ready to flip the script.Join me each Saturday inside the Pay Less for Traffic podcast. I’ll be your guide as you work to maximize your reach and your profits by leveraging organic

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