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PODCAST

Business Muscle

Business Muscle Podcast

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come

business entrepreneurship

All Episodes

39:52

57. Crafting a Content Empire: Alyssa Pannozzi's...

Business Muscle ·

2024/08/05

Today, we're thrilled to welcome Alyssa Pannozzi to the Podcast! Alyssa wears many hats—she's the Talent Director and Full-Time Trainer at Rev’d, and a dedicated Full-Time Content Creator with a strong TikTok following of over 200k. Alyssa opens up about her journey into content creation, sharing what sparked her passion and how she decided to dive in more seriously in 2021. She shares about the lessons she learned early on and gets honest about the highs and lows of content creation.Throughout our

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20:20

56. How to Save Money During Your Buildout

Business Muscle ·

2024/07/29

In this episode, we're sharing our favorite strategies for saving money during the buildout of your space. Whether you're opening your first studio or expanding your business, these tips will help you manage costs without compromising on quality. We'll chat about the importance of early budgeting, including all costs such as flooring, shelving, and more. Learn how to realistically plan your expenses and how long it will take to earn them back, as well as the value of comparing multiple quotes to

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52:55

55. Chris Cuozzo's Rise in Custom Men's Fashion and...

Business Muscle ·

2024/07/22

On this week’s episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind starting his custom clothing line, and the challenges he faced in the early days.We explore the strategies

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18:33

54. HOW TO INCREASE YOUR SALES BY 50%

Business Muscle ·

2024/07/15

This week, we’re giving you the inside scoop on our top sales strategies at Fixxed! Our co-host Ariel takes us through the exact sales training she uses with her staff, and how you can apply these concepts to any business in the service industry. First, we chat about the importance of really understanding your client's dream outcome. By knowing exactly what success looks like for them, you can tailor your approach to align perfectly with their goals. We also share tips on boosting your client's

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37:44

54. LIVE COACHING CALL: KRISTEN PERKINS OF...

Business Muscle ·

2024/07/08

Today we are so excited to launch a new type of episode - a LIVE coaching call with one of our mentorship clients! Kristen Perkins is the co-founder of Inclyousion Sports, whose youth athletic programs encourage kids of all skill levels to play and learn together. Kristen began working with us in October when she was feeling every symptom of burnout. By making a few key changes in her business, Inclyousion Sports has achieved their most successful launch, doubling their enrollment compared to

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17:05

52. OPTIMIZE YOUR GOOGLE LISTING

Business Muscle ·

2024/07/01

In this episode, we’re talking about easy ways to optimize your Google listing! We'll walk you through the basics, like claiming and verifying your listing, so you have full control over your business profile. You'll also learn how to fill out your profile with accurate and detailed information, add professional looking photos, and write compelling descriptions that highlight what makes your business special. These simple steps can help you improve your online presence and make sure you stand out in

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48:08

51. Cultivating Community with Toni Pierce of The...

Business Muscle ·

2024/06/24

In this episode of the Business Muscle Podcast, we're excited to welcome Toni Pierce, a mom, attorney, and the awesome founder and co-owner of The Salty Buddha in Peabody and Salem. Since opening in 2020, The Salty Buddha has graduated over 150 yogis through their 200-hour Yoga Teacher Training and helped over 400 students with trauma-informed mind-body programs. Today we chat with Toni about how she created an incredible, thriving community.Toni shares her story of juggling law school and yoga

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25:40

50. HOW TO START A PODCAST

Business Muscle ·

2024/06/17

Welcome to our milestone 50th episode! In this special edition, we chat about why we started this podcast and the challenges we faced in the beginning, from experimenting with microphones and editing software. We share how identifying our niche and target audience helped shape the direction of our show, and the importance of defining your podcast’s purpose and goals! We'll also discuss choosing the right format, creating a content plan, and developing your unique podcast brand.Discover the essential

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23:06

49. BETTER WAYS TO RETAIN YOUR EMPLOYEES

Business Muscle ·

2024/06/10

On this week’s episode we’re chatting about one of the most important aspects of your business: retaining key players. Keeping your team committed for the long term can ensure long term business health! From creating accurate job descriptions to encouraging continuous learning, we talk about actionable steps for creating an environment where employees feel inspired to stay. Learn how to keep your team motivated and committed for the long haul with these practical steps. Enjoy!Work with us here:

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40:22

48. MY IVF JOURNEY & LESSONS I'VE LEARNED ALONG THE WAY

Business Muscle ·

2024/06/05

In this special Wellness Wednesday episode, our co-host Elise gets honest and open about her IVF journey, starting from the heartbreak of losing our first baby at 26 weeks due to a genetic kidney disease. After learning that there was a high chance of loss happening again, Elise began her journey of IVF. The process was long and filled with waiting: from consultations and insurance approvals to creating a genetic "probe" for testing.Through this process, Elise faced failed transfers, multiple egg

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49:59

47. When its Time to Pivot Your Business with JANELLE...

Business Muscle ·

2024/06/03

Welcome back to the Business Muscle Podcast! In this episode, we're sitting down with Janelle Monteiro, a women’s empowerment coach, owner of Body Ambition Fitness and the new Mind Muscle Studio. Janelle's got an impressive track record, having coached 50+ fitness pros and receiving awards like the Best of North Shore. Today, we're chatting about knowing when it's time to switch gears in your business.Throughout the episode, we chat about Janelle’s 10 year journey with Body Ambition Fitness, and

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20:12

46. HOW TO RUN A SUCCESSFUL AND PAIN FREE AIRBNB

Business Muscle ·

2024/05/27

This week on the podcast we’re talking about all things AirBNB! Our cohost, Elise, is taking us through her practical tips from three years of hosting experience at her short term rental in Ogunquit, ME. Get ready to learn the ropes of Airbnb hosting without the headache!In this episode, we dive into the essentials: why great photos matter, how to set up your space to stand out, and using tools like Pricelabs to optimize your pricing. We'll also discuss streamlining communication with platforms like

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59:59

45. Esther Tetreault : Trillium Brewing Company

Business Muscle ·

2024/05/20

In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and now their very own spirit line.Join us as Esther

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23:59

44. 5 WAYS TO STAND OUT FROM THE CROWD

Business Muscle ·

2024/05/13

Ever wonder how to make your business THE go-to place? Standing out as a small business can be challenging in today’s world. Social media and email marketing can be confusing and overwhelming. So today we’re here to help give you 5 strategies you can use to make your business stand out from the crowd.Some of these tips might surprise you - we discuss everything from branding (even if you’re not a graphic designer) to continuous innovation. But we also chat about the easy steps that you don’t want to

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01:07:10

43. ROB VELASQUEZ - BACKYAHD BOSTON

Business Muscle ·

2024/05/06

Today we welcome Rob Velasquez to the podcast! Rob is the Co-owner of Backyahd Boston and The Yahd Southie. When he started his own personal training business from scratch he built it up to 50-70 clients a week. When COVID hit, he decided it was time to take the leap and open his own brick and mortar location. Today we chat with Rob about how COVID was one of the best things that could have happened to his career, how he manages his own fitness routine with a business and a 6 week old baby at home,

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32:37

42. LONGEVITY WITH JOHN WELZ

Business Muscle ·

2024/05/01

In this Wellness Wednesday episode, we're joined by John Welz, owner of Crossfit Ares in Wilmington, MA. As a Crossfit gym owner and Fixxed ambassador, John brings a wealth of experience in promoting long-term health and overall well-being to his members. Today we chatted with John about the changes he went through that led him to prioritize long-term health and longevity in his fitness approach.In this episode, John debunks common misconceptions around strength training and Crossfit - and gives us

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24:54

41. SOLOPRENEUR TO BUSINESS OWNER

Business Muscle ·

2024/04/29

Today we’re talking about the transition from being a solopreneur (running a one-person show) to becoming a business owner and leading a team. While there’s pros and cons to each, we love to see our businesses scale and create massive impact. But where do you even start when you’ve been running the business yourself for so long?Today we chat about our favorite ways to identify which tasks you can and should delegate. We discuss some of our favorite ways to streamline training new staff (get those

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46:59

40. Leigh Kellis, The Holy Donut

Business Muscle ·

2024/04/22

Today we welcome Leigh Kellis to the podcast! Leigh is the founder and co-owner of The Holy Donut! Leigh started her idea for the Holy Donut in 2010 making potato based donuts in her kitchen. Now she runs a donut empire with 5 locations in Maine and 100 employees.We chat with Leigh about the early days of her donut business and how she and her dad did the entire buildout themselves. Leigh gets honest with us about how her donut shop helped her to heal from divorce and an eating disorder, and how she

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17:29

39. ARE YOU READY TO QUIT YOUR 9-5 JOB?

Business Muscle ·

2024/04/15

So you think you might be ready to take the leap and go all in on your business? Hell yes! Nothing fires us up more. But before you jump, here’s a few key things you may want to ask yourself to see if you’re actually ready to leave your full time gig. These are the questions we asked ourselves before ever considering leaving our 9-5 jobs and opening our businesses.Have you put in the hours to map out your business model, test the market, and network? Are you ready to be on 24/7? Do you have a plan

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55:47

38. Michael Oxton, Night Shift Brewing

Business Muscle ·

2024/04/08

Today we had the absolute pleasure of sitting down with Michael Oxton, co-founder of Night Shift Brewing! Michael takes us way back to the early days of Night Shift, when he and two friends bought a “brew at home” kit and started making beer in their Sommerville apartment. They opened their first location in Everett in 2012 where they brewed 250 barrels of beer. Fast forward to today when they brew 35 thousand barrels of beer annually!Michael walks us through some of the keys to success in this

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118 results

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