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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

21:19

Reality SEO: WordPress SEO tips with Rachel Amies

The Recipe For SEO Success Show ·

2022/08/23

Enriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast. We’ll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the

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36:54

Influencer marketing: why it’s all about relations...

The Recipe For SEO Success Show ·

2022/08/09

Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind. Your product lying next to them on said rock. And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment? Today we’ll talk about the

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39:05

SEO that lasts: Solid strategies that stand the test...

The Recipe For SEO Success Show ·

2022/07/26

Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we’re talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that solid SEO strategy takes time. As I like to say, SEO is for life, not just for Christmas. It can take a long time to get the needle moving, undo previous bad work and build up authority. But once you get your SEO firing, the results last a very long time. I have

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27:51

Reality SEO: Norelle Hentschel: Turning search...

The Recipe For SEO Success Show ·

2022/07/12

Making informed keyword choices for my shopfront business Hearing great SEO advice is one thing but is it actually doable? I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses. You can hear the truth direct from real SEO beast’s mouths. Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist. We’ll talk about how Norelle was able to give her online

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38:26

Develop better content by going beyond the avatar...

The Recipe For SEO Success Show ·

2022/06/28

Get creative in your marketing strategy Are you content with your content? I’d say that most of us aren’t. And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do. But there are so many options. Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live? How can we be everywhere? And yes I know we’d all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you’ll know

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01:45

SEO Copywriting Basics - Clever Copy Chats (Teaser)

The Recipe For SEO Success Show ·

2022/06/21

Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I’m in a copywriting group I see the same comments. “SEO ruins conversational copy.” “SEO ruins conversion copy.” “You don’t need to use keywords any more. Google will work it out.” “SEO copy is boring copy.” (Heavy sigh) These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works. And these copywriters who think that Google will magically work out where to

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27:49

Reality SEO: Anthea Digby-Smith: Taking the time to...

The Recipe For SEO Success Show ·

2022/06/14

Filling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials? Is all this advice actually doable? Well, today I’m chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital

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34:09

Why isn't my site indexed? Site crawlability...

The Recipe For SEO Success Show ·

2022/05/31

Stopping your site from slipping through the cracks You’ve built a beautiful site. Your mum loves it. You’ve even paid your developer for a super SEO package. So everything should be right, right? But for some reason when you Google yourself nothing’s coming up, Or maybe just a measly page or two. And you have no idea why. Or perhaps you’re pumping out content on your blog and for some reason, it’s still not getting indexed as fast as you would like. This week we’re talking all about crawling and

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01:44

New podcast: Clever Copy Chats Podcast

The Recipe For SEO Success Show ·

2022/05/30

Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about. I know. I know. There are a gazillion copywriting podcasts out there. I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy. All mega famous copywriters dispensing blobs of copy knowledge down from their lofty plinths. Most of the folk interviewed aren't even copywriters anymore, they've moved on to being course

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36:37

SEO got you the lead: Now what? with Russell Pearson...

The Recipe For SEO Success Show ·

2022/05/17

Turning those well-earned clicks into cash Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic is pouring in. But how do you turn casual browsers into sales? How do you move people from your page to a purchase? Today we’re talking about how to turn SEO juice into sweet sales nectar. How to turn cold chips into hot potatoes. SEO got you this

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44:19

Human to human marketing with Jenn Donovan (NEWBIE)

The Recipe For SEO Success Show ·

2022/04/28

Appealing to the humanity of the masses Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand? We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally. They need to appeal to our humanness. So how do we do this? It might seem relatively straightforward if you’re a one-human band, but what about larger businesses? How do we show

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41:21

Keyword research: Myth-busting and back to basics...

The Recipe For SEO Success Show ·

2022/04/19

Peeling the fiction away from fact to help Google find you Keywords, we’ve covered them before and we’ll cover them again. Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used. Especially on low-grade SEO copywriting courses (shh, naming no names). These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description. But

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26:30

REALITY SEO: Jude Love: How I went from SEO-curious...

The Recipe For SEO Success Show ·

2022/04/05

Niching, knowing your audience & personal branding In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans. Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding

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34:34

Setting up successful chatbots with Dan Pinne (NEWBIE)

The Recipe For SEO Success Show ·

2022/03/22

Creating more profitable conversations with your customers We all know that robots are taking over the world. If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future. And while I’d like to feel bleak about that, I won’t. This is a marketing podcast, after all, so let’s talk about when robots work for good. When AI can save you time and money. When using automation and bots can actually improve your customer service rather than ruining it. For yes today we are

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47:46

How to go Viral with Rand Fishkin (NEWBIE)

The Recipe For SEO Success Show ·

2022/03/08

Drawing your audience in with well-crafted content Everyone wants to go viral. (I’m doing air fingers, I know you can’t see them, but believe me.) Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post. We all dream of the traffic tsunami and the potential that has to lead to cold hard sales. But is it just a happy accident, or an artful strategy? Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of

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20:17

Reality SEO: Mitchell Beattie: Don’t let your...

The Recipe For SEO Success Show ·

2022/02/22

Taking measured steps into digital advertising Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you. Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing

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45:30

The Art of Using LinkedIn to Future-Proof Your...

The Recipe For SEO Success Show ·

2022/02/08

Build up your business by expanding your network Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk

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18:13

7 SEO Predictions for 2022 with Kate Toon (NEWBIE)

The Recipe For SEO Success Show ·

2022/01/25

What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree? Well, that remains to be seen, or heard. Tune in to learn: Important SEO changes from 2021 you might

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44:40

RERUN: Digital Marketing Q&A with Rand Fishkin (NEWBIE)

The Recipe For SEO Success Show ·

2022/01/19

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he’s also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things

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34:25

RERUN: Crawl efficiency: How to help Google slip...

The Recipe For SEO Success Show ·

2022/01/04

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we’ll be going through

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