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PODCAST

Podcasting Secrets

Nathan Gwilliam

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring

business marketing

All Episodes

33:03

Making the Most of Each Moment With Virginia Elder

Podcasting Secrets ·

2024/07/04

In this episode, Virginia Elder, founder of Podcast Abundance, reveals the secrets to leveraging podcasting as a powerful, sustainable marketing strategy for your business. Discover why podcasting outperforms traditional advertising and learn about realistic listener numbers and conversion rates you can expect. Virginia shares her insights on driving podcast listeners toward becoming paying customers and offers a game-changing perspective on podcast growth. This episode is packed with valuable

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29:16

Beatboxing Your Podcast to Success with Parker Kane

Podcasting Secrets ·

2024/07/02

In this episode, I sit down with Parker Kane as he shares his journey from struggling college student to internet phenomenon, revealing how a moment of desperation led to unexpected stardom. Listen in for some valuable insights on content creation, including the art of repurposing, crafting attention-grabbing hooks, and staying ahead of podcasting trends. Parker brings with him strategies for networking and monetization that can help you make the most of your podcast. This episode is packed with

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36:28

Monetizing Through Networks with Keith Reynolds

Podcasting Secrets ·

2024/06/27

In this episode of Podcasting Secrets, award-winning podcast producer Keith Reynolds pulls back the curtain on what it takes to sell a podcast concept to a major network. As the founder of Spoke Media, Keith shares his experiences and insider knowledge, guiding you through the process of crafting a compelling pitch that will help you get into the world of networks. Discover the key elements of a pitch, from refining your concept and creating an enticing pitch deck to producing an attention-grabbing

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14:26

The Art of Attention-Grabbing Podcast Cover Art Design

Podcasting Secrets ·

2024/06/25

Unlock the secrets to creating irresistible podcast cover art that grabs attention and increases subscribers! In this game-changing episode of Podcasting Secrets, marketing Specialist Hayley Foster reveals the surprising results of her research on the cover art of Spotify's top 100 podcasts. Discover the perfect color palettes, font choices, and eye-catching design tricks used by the most successful shows to make your cover art stand out and entice listeners to hit "play." Get ready to

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35:01

How to Grow Your Podcast Like a Weed with Stu Heinecke

Podcasting Secrets ·

2024/06/13

This week I was joined by Stu Heinecke, growth strategist and author of "How to Grow Your Business Like a Weed," as he shared his groundbreaking strategies for keeping your business thriving in any environment. Stu reveals how to apply resilient and adaptable qualities to your podcasting approach, allowing you to be successful in even the most competitive markets. In this episode, Stu gives valuable insights and examples that will inspire you to think like a weed and achieve exponential

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34:41

The Fundamentals of Podcast Sponsorship with Chloe...

Podcasting Secrets ·

2024/06/11

In this episode, Chloe Thomas, a seasoned podcaster and e-commerce marketing expert, shares her invaluable insights on the world of podcasting. From securing sponsorships to effectively managing guest relationships, Chloe shares with us the strategies that have allowed her to become successful in the industry. Discover the three most important things you need to know to succeed with podcast sponsorships, and learn how to avoid common mistakes that can hinder your growth. Whether you're a

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33:19

Unleashing the Power of AI in Podcasting

Podcasting Secrets ·

2024/06/06

In this week’s episode, podcast innovator and AI expert Audrey Bell-Kearney joins host Nathan Gwilliam to reveal how AI tools can improve your show's success. Discover the secrets to effortlessly crafting captivating content, cloning voices, and building entire podcast networks. Audrey also takes a thoughtful look at the ethical considerations surrounding AI use and offers practical advice for maintaining authenticity and quality. With her unique perspective and actionable strategies,

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31:16

The Future of Podcasting: Secrets From a Radio...

Podcasting Secrets ·

2024/06/04

Unlock the secrets of podcasting success with industry veteran James Cridland, the world's first "radio futurologist"! In this week’s episode, James shares his pioneering journey in podcasting, dating back to 2005 when he launched one of the UK's earliest podcasts. Discover his unique insights on the future of podcasting, innovative monetization strategies beyond advertising, and the power of workflow optimization. James also reveals the story behind his massively successful

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32:20

Finding Empowerment in Your Podcasting with Michelle...

Podcasting Secrets ·

2024/05/30

In this episode, Michelle Kuei, the founder of Elevate Life Coaching and host of the Make It Visible podcast, shares her journey of overcoming physical disability and embracing a life of purpose and empowerment. Discover how empathy and relatability has helped Michelle build a thriving business and with a loyal podcast audience. Learn invaluable tips for creating engaging content, making content for you and your listeners, and utilizing the power of storytelling to captivate and inspire as you go

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29:12

Time Spent Wisely: A Guide to Building a Consistent...

Podcasting Secrets ·

2024/05/28

In this episode, Carey Green, the founder of Podcast Fast Track and host of the highly successful daily show The Morning Mindset, shares his secrets to creating and growing a thriving daily podcast. Discover the power of consistency, quality content, and fostering genuine relationships with your audience as Carey reveals his strategies for success. From building a reliable foundation that can help you succeed to daily recording, Carey provides invaluable insights for aspiring and established

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34:04

Increasing Credibility and Increasing Engagement

Podcasting Secrets ·

2024/05/23

Discover the secrets to crafting engaging podcast content with Rob Kirkpatrick, Executive Producer of the Focus on the Family podcast. This week, Rob shares his experiences and reveals the key objectives every podcast episode should accomplish to captivate listeners and keep them coming back for more. Learn how to create an emotional connection with your audience, provide tangible takeaways, and offer meaningful follow-ups that solidify your relationship with your listeners. Get valuable tips on

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31:39

Best Podcast Practices for Exponential Growth

Podcasting Secrets ·

2024/05/21

In this week’s episode, podcast consultant and editor Britany Felix joins host Nathan Gwilliam to share valuable insights from her in-depth podcasting experience. Britany shares lessons learned from creating over 400 episodes across four shows and emphasizes the three key elements to focus on when building a strong foundation for your podcast. Covering the most common mistakes, podcasters make that hinder growth and emphasizing the importance of audio quality, episode titles, and SEO. This

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31:20

Growing Your Podcast Through Guest Speakers

Podcasting Secrets ·

2024/05/16

Unlock the secrets of successfully pitching guests for your show with cold email and pitch expert Laura Lopuch. In this week’s episode, you’ll discover how to take control of your podcast's destiny by proactively reaching out to potential guests and crafting irresistible pitches that get a resounding "yes!" Laura shares her proven framework to overcome the fear of rejection and writing compelling cold emails, including the power of specific compliments, clear communication,

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35:09

Maintaining Your Morals with Monetization

Podcasting Secrets ·

2024/05/14

Unlock the secrets to successful podcast advertising with Heather Osgood, CEO of True Native Media and podcast advertising expert. In this insightful episode, Heather shares her journey from traditional advertising to pioneering podcast ad monetization, revealing this rapidly evolving medium's unique advantages and challenges. Discover the power of host-read endorsement ads, the importance of knowing your audience, and the key steps to getting started with podcast advertising. Learn how to

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32:52

Unleashing the Power of Thought Leadership

Podcasting Secrets ·

2024/05/09

Unlock the secrets to leveraging thought leadership to boost your business growth in this insightful interview with Josh Steimle. Josh is a marketing expert, best-selling author, and host of the Published Author Podcast. In this episode, Josh reveals the strategies he used to generate over $10 million in revenue for his business and explains how leveraging thought leadership can grow your business and help you build a strong platform and dedicated following. Hear how writing for major publications

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38:26

Mastering the Art of Content Funnels

Podcasting Secrets ·

2024/05/07

Unlock the secrets to leveraging podcasting for business growth in this value-packed episode featuring Ryan Helms, owner of Legacy Podcasting and the Content Agency Collective. Discover how to bridge the gap between your podcast content and product offers to generate meaningful revenue without relying on sponsorships. Ryan shares his proven strategies for creating "content funnels" that build trust with your audience and drive conversions, including real-world examples of businesses

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37:38

The 5 Content Gatekeepers Every Podcaster Must Master

Podcasting Secrets ·

2024/05/02

Ever felt like your voice didn't matter? Courtney Elmer knows that feeling all too well - until a life-changing cancer surgery taught her the true power of finding her voice. In this eye-opening episode, Courtney reveals the psychology behind attracting your ideal podcast audience and skyrocketing your show to the top of the charts. Discover the five crucial "content gatekeepers" that will make or break your podcast's success, and learn from the game-changing strategies Courtney

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20:58

Secrets to Growing Your Podcast Audience

Podcasting Secrets ·

2024/04/30

Unlock the secrets to growing your podcast audience with insights from Andrew Rappaport, the Executive Director of Striving for Eternity, and the Christian Podcasting Community. In this episode, Andrew shares his journey merging faith and podcasting, revealing how he's developed a community of podcasters with over 4.5 million downloads. Discover the power of creating bite-sized, high-value content that listeners can't resist sharing, and learn why focusing on competition can hinder your

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32:31

Overcoming Perfectionism and Embracing Authenticity

Podcasting Secrets ·

2024/04/25

Discover the secrets to podcasting with confidence in this insightful episode featuring Melitta Campbell, the "Value Whisperer" and host of the Driven Female Entrepreneur Podcast. Melitta shares her journey from being a shy networker to becoming a confident podcaster and public speaker, revealing that true confidence comes after taking action, not before. Learn practical tips for overcoming perfectionism, preparing for interviews, and managing your inner critic by having a clear vision for

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30:13

Mastering the Art of Podcast Audio

Podcasting Secrets ·

2024/04/23

In this episode of Podcasting Secrets, host Nathan Gwilliam interviews Chris Curran, the founder of Podcast Engineering School and a seasoned audio engineering pro. Chris shares his incredible journey from the music industry to becoming a top-tier podcast producer, revealing the secrets to achieving professional-grade audio that will make your episodes stand out. He breaks down the common mistakes to avoid and the essential equipment needed to elevate your podcast's sound quality. Chris also

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