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PODCAST

Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation.Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing practical

business marketing

All Episodes

44:43

Ep 8 - Creative SEO: Oxymoron or True Definition of SEO?

Enterprising Minds ·

2023/06/16

Is creative SEO an oxymoron? Is it possible to be both creative and effective in a tech-savvy field like SEO? Hosts Alex Pokorny and Dave Dougherty explore the fine line between technical and content-based SEO, and if there's room for creativity in search engine optimization. Plus, find out whether or not business leaders truly treat and invest in their websites like they would the brand experiences of their brick-and-mortar stores.Don't forget to like, comment, and subscribe on Apple,

en-us

73:43

Ep 7 - Is SEO a Luxury Good?

Enterprising Minds ·

2023/06/02

In this episode, hosts Alex Pokorny, Ruthi Corcoran, and Dave Dougherty, discuss whether SEO is a luxury good for most organizations or whether it's table stakes for modern marketing. They dive into the announcements of the 2023 Google I/O conference and the impacts of AI-generated results on the world's largest search engine, as well as how to ask for and secure more budget for SEO.Also, don't miss the first-ever segment of our new game Did Alex Have That Job?! Find out what Nigerian

en-us

78:09

Ep 6 - How We Became SEOs and the State of SEO and...

Enterprising Minds ·

2023/05/19

In this episode we answer the question, how does one become an SEO, anyway? Then we discuss the state of the creator economy and the state of search marketing in 2023 through two research reports recently released by SEMRush and The Tilt. We wrap up the episode by discussing where AI fits in a business as you're managing your team or organization. The IBM CEO recently made some statements about this that we debate and have some distinct views on.Don't forget to like, comment, and subscribe

en-us

56:48

Ep 5 - Keywords in 2023 SEO, Marketing Careers, and...

Enterprising Minds ·

2023/05/05

In this episode hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny follow up on the Age of Average discussion from episode 4, speak to the insights gained through transitioning between large and small organizations, and discuss the role of keywords in search marketing 2023.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas or suggestions? Get in touch at

en-us

43:56

Ep 4 - The Age of Average Marketing

Enterprising Minds ·

2023/04/21

In this episode of Enterprising Minds, we explore the idea that most things around us are the same. Our houses, cars, and the clothes we wear for a large part are the same. Does this "averageness" apply to the marketing world as well?We also explore whether or not you should continue to learn skills that AI can do and worry about duplicate content hurting your SEO performance when it's generated by tools leveraging large language models (LLMs).Don't forget to like, comment, and

en-us

35:49

Ep 3 - What Is the Future for SEO Tools Post-AI?

Enterprising Minds ·

2023/04/07

In this episode of Enterprise Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny discuss the future of SEO tools now that generative AI has been unleashed. We talk about how artificial intelligence and machine learning are changing the way we think about search marketing, and how these technologies are making it easier for businesses to rank higher in search results. We also discuss the importance of quality content and the importance of staying up-to-date with the latest SEO

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39:27

Ep 2 - 3 Things I Wish I Knew Before Becoming an...

Enterprising Minds ·

2023/04/07

Do you want to know the three things we wish we knew before becoming an enterprise SEO? There are a lot of moving pieces when it comes to enterprise SEO. There's no question that enterprise SEO is a complex and ever-changing field. But with the right knowledge and approach, it can be an incredibly rewarding one as well. In this episode, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny share three things they wish they could have known before becoming an enterprise search

en-us

52:38

Ep 1 - SEO Misconceptions, SEO's Value, & Competitive...

Enterprising Minds ·

2023/04/03

In this episode of Enterprising Minds, we explore some of the things that companies get wrong about search marketing, discuss the value of SEO to an organization, and how competitive impacts of generative AI could shape the future of SEO and marketing careers moving forward.Don't forget to like, comment, and subscribe on Apple, Spotify, or Google for more insightful conversations on entrepreneurship, business, and digital marketing! Show ideas or suggestions? Get in touch at

en-us

68 results

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