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PODCAST

Ready, Set, Paid Ads

Mary-Anne Amies

Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business

business entrepreneurship

All Episodes

16:50

Unlock TikTok Growth: 5 Actionable Ideas for Small...

Ready, Set, Paid Ads ·

2024/07/31

Are you a small business owner hesitant to jump on the TikTok bandwagon? This episode is for you! Discover how TikTok can be a powerful tool for your business, regardless of your industry or age. Learn why TikTok is growing rapidly, even among older demographics, and how to create engaging content that resonates with your audience.This episode offers practical tips and strategies to help you: Overcome the TikTok stigma and understand its potential for business growth. Develop a TikTok strategy

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28:53

Uncover Your Marketing Message and Watch Your...

Ready, Set, Paid Ads ·

2024/07/24

Do you hate marketing? Feel like it's a confusing, pushy mess that never leads to sales? You're not alone. Many small business owners struggle with marketing, but it doesn't have to be that way.In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear marketing message. You'll discover: Why a lack of clarity is the root cause of marketing struggles. How to understand your ideal client's "before and after" picture. How a powerful

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17:36

Stop Wasting Time! 3 Marketing Tactics Small...

Ready, Set, Paid Ads ·

2024/07/17

Feeling lost in the marketing jungle?You're not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we'll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We'll show you how to ditch those outdated strategies and focus your efforts on what actually works. Learn how to get more results for less hassle, target your ideal customer with laser precision, and finally stop

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31:27

Cat Dunn on Unleashing the Power of Systems for Small...

Ready, Set, Paid Ads ·

2024/07/10

Ever feel like you're the only one keeping your business afloat? Imagine waking up to a smoothly running machine, even when you're not at the wheel. In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems in your small businessStop trading time for dollars! Learn how to: Free yourself from tedious tasks and focus on what matters most. Build a business that runs even when you're on vacation (or catching some Zzz's). Unleash the power of simple systems (no fancy

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22:27

Budgeting for Big Wins: How Small Businesses Can...

Ready, Set, Paid Ads ·

2024/07/03

Feeling lost with your small business marketing budget? This episode is your roadmap to success!Ever feel like your marketing budget is a black hole, swallowing money with no results? You're not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave. In this episode I unveil the secrets to building a strong budgeting foundation. We'll explore how to define your marketing goals, analyse your current situation, and choose

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26:04

Leslie Carvitto on Strategic Personal Branding Shoots

Ready, Set, Paid Ads ·

2024/06/26

Investing in brand photography is a big step forward for a lot of small business owners, in this episode I talk to Leslie Carvitto on how to set up for the perfect shoot and how to leverage your photos to elevate your business to the next level.Leslie has helped hundreds of women move past their fears, step in front of the camera, and share their story and offerings with powerful visuals. This is a great chat for anyone preparing for their first (or tenth!) shoot. Grab Leslie’s free guide - 15 Ways

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23:58

Marketing on a Budget: Thrive During Tough Times

Ready, Set, Paid Ads ·

2024/06/19

Feeling the pinch but still want your marketing to shine? This episode of Marketing with Confidence dives into strategies for maintaining marketing success even with a limited budget. I unpack the importance of understanding your target audience and adapting your approach to their current needs. We then explore creative ways to leverage free and low-cost marketing tools. Listeners will gain insights into maximising the effectiveness of existing resources, along with alternative approaches to

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25:53

Joanne Lee on Making Brand and Agency Relationships...

Ready, Set, Paid Ads ·

2024/06/12

Whether you’re a brand taking your first leap into agency world, or a professional marketer frustrated with your current agency relationships, this chat with Joanne Lee is a great deep dive into what Makes Brand and Agency Relationships Stronger. Joanne shares what she sees as the biggest mistakes in getting started together, and her top tips for keeping the relationship mutually beneficial for years to come! Learn how to avoid common pitfalls and unlock the potential for successful marketing

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19:00

Maximising Your Marketing with ChatGPT-4

Ready, Set, Paid Ads ·

2024/06/05

Discover how ChatGPT-4 can revolutionize your small business marketing in this episode as I talk directly to ChatGPT and uncover the practical applications of ChatGPT-4. From enhancing customer interactions and simplifying content creation to optimising social media strategies, and email campaigns. Learn to track and refine your marketing performance with AI-driven insights. Perfect for small business owners and entrepreneurs looking to streamline their marketing efforts and achieve greater

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26:25

Confident Content: Elevate Your Marketing with Jenny...

Ready, Set, Paid Ads ·

2024/05/29

Welcome to another episode of Marketing with Confidence! This week, we're thrilled to have Jenny De Lacy, a seasoned consultant with over 30 years of experience, join us to discuss the power of confident content in marketing. With a rich background in learning and development, and a decade in digital marketing, Jenny shares her journey and insights on how to master the art of getting your message right.In this episode, we dive into: Jenny’s unique career path and her passion for helping business

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18:04

Attracting New Leads for Your Business

Ready, Set, Paid Ads ·

2024/05/22

Welcome back to Marketing with Confidence! In this episode, I dive into effective strategies for attracting new leads to your business. Explore both low-cost and paid approaches to lead generation, including leveraging social media, optimising your website, and using lead magnets like eBooks and webinars. Discover how to nurture leads through email marketing, ask for referrals, build partnerships, and engage in real-life networking. Join me for actionable insights to enhance your lead generation

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23:50

Anna Lamb on How to Price Your Service

Ready, Set, Paid Ads ·

2024/05/15

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability.In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and her top tips for pricing in an uplifting way. This is a must listen for all service-based business owners! To learn more about Anna’s coaching you can find

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27:31

Reactivate a Stagnant Instagram Account

Ready, Set, Paid Ads ·

2024/05/08

What do you do when your Instagram account is just not firing, or you've left it alone for a while and really want to drive engagement again? In this episode I talk about the steps you can take to reactivate your account - whether its a large following or a small one, to drive your engagement back up and maximise your content on Instagram. This a great episode to understand how to leverage the discipline of social media management to maximise your connection and conversion.

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33:02

AJ Davis on Nailing your Marketing Mindset

Ready, Set, Paid Ads ·

2024/05/01

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the most common mindset blocks that female business owners have, why mindset is everything and AJ shares

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26:22

Maximising Digital Marketing During Tough Business Times

Ready, Set, Paid Ads ·

2024/04/24

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strategy-episode-46 ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into

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25:27

Laetitia Andrac on Strategy for Growing your Business...

Ready, Set, Paid Ads ·

2024/04/17

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac - an energetics and strategy business mentor and founder of Essential Shift Consulting.We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can create sustainable outcomes for people, profit and planet. I loved this chat and the insights Laetitia

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26:16

AI Time Saving Marketing Hacks

Ready, Set, Paid Ads ·

2024/04/10

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.

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29:08

Danica Bunch on PR for Small Biz

Ready, Set, Paid Ads ·

2024/04/03

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider.You can find Danica on Linkedin https://www.linkedin.com/in/danica-bunch-3a6b2738, Instagram @danicabpr or head to the Danica B PR

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30:01

Social Media 101

Ready, Set, Paid Ads ·

2024/03/27

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too.This is perfect for anyone starting out or looking to really refresh their social media approach and start leveraging social media channels for business

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47:33

Melissa Pepers on Future Proof Business Design

Ready, Set, Paid Ads ·

2024/03/20

Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses.This episode turned into a mini-masterclass as Melissa took us through TAM SAM SOM, helped even more by this Notion worksheet https://tinyurl.com/3ebje673 You can connect with Mellissa via Instagram

en

156 results

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