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PODCAST

Open & Awkward: Shop Talk with Katie and Amanda

Katie Elzer-Peters and Amanda Thomsen

Finally, a show that encourages you to be YOU while going about your business! Two friends in the green industry (Digital marketing agency owner Katie Elzer-Peters and retail shop owner Amanda Thomsen) discuss life as middle-aged women entrepreneurs in the mid 2020s. Expect a hefty dose of retail operations real-talk, small business marketing and tech tips, appearances from Amanda"s shop ghost and plenty of nonsense. The show notes are epic.

business entrepreneurship

All Episodes

00:48:59

Open & Awkward - Episode 15: EVERYONE DESERVES JOY

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/07/23

Subtitle: Are you in the fold? You should be!Summary: Join Amanda Thomsen from Aster Gardens and Katie Elzer Peters of The Garden of Words in another hilariously unpredictable episode of "Open and Awkward Shop Talk." Katie talks about the importance of having your physical address on your socials and Amanda shares her adventures with antique finds — complete with unexpected surprises. They delve into the frustrations of Facebook, the untapped potential of TikTok, and the evolving

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00:31:24

Open & Awkward - Episode 14: TOTAL ANARCHY

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/07/16

Subtitle: Fostering company cultureSummary: Join Amanda Thompson from Aster Gardens and Katie Elzer Peters of The Garden of Words in another hilariously unpredictable episode of "Open and Awkward Shop Talk." Brace yourself for candid discussions about setting expectations and the importance of saying NO. They share email marketing strategies and discuss how you can quickly lose your Instagram account, email cadence and segmenting, and mixing up your circuit. Warning: This episode

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00:37:16

Open & Awkward - Episode 13: GUM IN THE MACHINE

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/07/09

Subtitle: When is it time to pivot?Summary: Who is stuck in the sunk costs quagmire? Katie share her $150K mistake and why you should still listen to her. Amanda reveals her new yard organization and why she switched from organizing plants by Latin names. (LOL) They also chat calming people the F down so you can help them. And how everyone wants foxgloves, delphinium, and hollyhocks. Highlights: Is your POS a POS? Sunk Cost Fallacy How making mistakes can make you successful Amanda’s new

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00:27:15

Open & Awkward: Episode 12 – OH HAIL!

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/07/02

Subtitle: There is also some yodelingSummary: Is intergenerational warfare really necessary? Katie and Amanda say, “No!” They discuss the opportunities they got when they were young lasses growing up and how they get to pass those along to their staff and contractors. They talk more about cringe mountain (The hecklers are all still in base camp. If they’ve scaled cringe mountain they’re not heckling from the other side.) P.S. Custom neon-esque signs (LEDs) are not expensive anymore, so get

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00:33:27

Open & Awkward - Episode 11: COMMITTED

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/06/25

Subtitle: What you say to yourself matters.Summary: What would your May self tell your July self? (Especially in the green industry.) This was recorded during crunch time and is airing after the main rush of the season. Katie and Amanda discuss what it’s like to put a body of work into the world - the costs, the benefits, the vulnerability, the growth. For our listeners, your shops and your businesses are a body of work. What does it mean to watch people respond to that? The other thing we discuss

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00:27:51

Open & Awkward - Episode 10: BIG DUMB VACUUMS

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/06/18

Subtitle: Imaginary gift certificates Summary: Amanda gets herself into 437 initiatives. She says she’s not actually ambitious, she just sees big dumb vacuums. How much emotional labor is too much emotional labor in business? Also kind of a lot of swearing. Highlights: How do you handle the impossibly busy times of year Amanda’s Slugs Being a shop owner Podcast feedback Green drinks Amanda’s imaginary gift certificate pickle Links: No links this episode Pictures: Jump over to The

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00:28:12

Open & Awkward - Episode 9: LOCAL COLOR

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/06/11

Subtitle: LOOK AT THATSummary: Green chilis for everyone! Katie talks about lessons learned from her time in New Mexico, including bathrooms. Can you teach people to be creative? Highlights: Katie shows her giraffe birthday gifts from her mom Discussion about parking Katie’s trip to San Diego, California and Santa Fe, New Mexico Business suggestion: get on scenic drive website/brochure if you’re near one Bathrooms in New Mexico Spring Sketching in New Mexico - course description and

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00:40:23

Open & Awkward - Episode 8: SEROTONIN FOR MONEY

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/06/04

Subtitle: Create a Garden WonderlandSummary: Last in the episode but first in Katie's priority list: Check out the GORGEOUS new book "Garden Wonderland" by Leslie Bennett and Julie Chai. Katie gives a review. (And she's real picky about garden books.) Other topics of discussion include big box garden centers vs. indies, Argylle the movie (Katie loved it even though it was technically a flop) and what she learned about creating a sense of discovery for customers, and how everyone

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00:34:22

Open & Awkward - Episode 7: CRINGE MOUNTAIN

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/05/28

Subtitle: Make your art Summary: A post-eclipse episode that will still be fun two months later. Katie and Amanda talk about why unscripted social media is important, how Amy Stewart is Katie's Beyonce, and how people who have already summited cringe mountain won't criticize you. The only people who do are still in base camp. Highlights: Eclipse Hydrangea videos Weird art Katie's dogs Bingbong Stretch goals Links:Amy Stewart: https://www.amystewart.com/ Sookie and

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00:31:33

Open & Awkward - Episode 6: Adventureland!

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/05/21

Subtitle: Wired for Novelty Summary: Katie shares her Harry Styles origin story. Amanda brings up the Apple Surcharge when boosting posts from the app and why you might or might not want to boost posts and why if you’re really going to pay money to Facebook, ads are a better bet. Katie and Amanda discuss something actually useful for listeners regarding “convenience fees.” Finally, we talk about the Enshittification of the online world. Highlights: Katiesitters Surcharge on boosting posts on

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00:31:41

Open & Awkward - Episode 5: SPACE

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/05/14

Subtitle: There actually IS crying in business Summary: During episode 5 Katie made Amanda cry, but it was a good cry. Katie discussed how she crawled out of her worst year (personally) of business, 2022, and why you might not want to grow your business beyond a certain point. They talked about taking up space in the world of business, owners vs. managers, and Amanda sang, “This Ain’t Taxes,” a cover of “This Ain’t Texas.” Highlights: Owner vs. Manager Taking up Space Business is F*cking hard

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00:44:10

Open & Awkward - Episode 4: BOG LIFE

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/05/07

Subtitle: Hoist the Sails (to boost your sales!) Summary: When you plant magic beans, what do you reap? (That got super existential super fast. Well, what do you expect when Amanda is taking business advice from alien mediums? Today Katie and Amanda discuss ways they fill their sails (as in boat sails) to fill their sales (as in money). Katie is the queen of taking workshops, while Amanda is the queen of hosting workshops. Yes, that’s related to “sale-ing.” More in the highlights. AND! Pictures

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00:43:52

Open & Awkward - Episode 3: Flop Sweats

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/04/30

Subtitle: And why things cost $75 Summary: This one’s mostly about community: local community, community with other business owners, what it means to be a part of one’s community. It’s nearly impossible to summarize an episode, but that’s a pretty good one. However, we also cover pricing psychology, Katie manifesting Harry Styles on the cover of Better Homes & Gardens, how classes help you sell more stuff, and, of course, flop sweats. Highlights: Why tech fails are so embarrassing Hosting

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00:37:55

Open & Awkward - Episode 2: I Do What I Want

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/04/23

Subtitle: And customers should want that, too Highlights: Amanda comes back from a trip to the Epcot Flower & Garden show, and reports on the state of the shop Good landscaping makes you money! (At least that's Katie's position.) Gardening style: "I do what I want" and what that says about a person Help me help you help yourself More about the shop babies Customer containers without customer input We have a name! Yes, you can hold that horse over your head You

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00:37:10

Open & Awkward - Pilot Episode/Episode 1: Let's Make...

Open & Awkward: Shop Talk with Katie and Amanda ·

2024/04/16

Subtitle: It’s about owning a retail store and marketing and also whatever we want Summary: We’re calling this our “pilot episode” because we interrupt and talk over each other incessantly and we didn’t have real microphones. So, you get what you get! Highlights: - Amanda’s shop ghost - Why Katie doesn’t look at her personal newsletter metrics - How aggravating it is when people come into the shop and use the bathroom and don’t buy anything and what to do with it - Vibes - Katie’s Social media

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