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PODCAST

Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, KK Anderson

Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.From agentic GTM strategies to AI-powered pipeline and revenue execution, each episode focuses on what’s actually working and how leaders are turning

business management

All Episodes

00:23:21

Why AI Won't Save Bad Selling: Andy Paul on the...

Selling Intelligence (formerly Selling the Cloud) ·

2025/02/05

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:28:02

Why AI Won’t Save Bad Selling: Andy Paul on the...

Selling Intelligence (formerly Selling the Cloud) ·

2025/01/30

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:49:08

From SDR to CEO: Evan Huck on Reinventing Sales in a...

Selling Intelligence (formerly Selling the Cloud) ·

2025/01/15

Join us as Evan Huck, CEO of UserEvidence, shares his journey from SDR to CEO, offering insights on how sales is evolving and the power of evidence-based marketing in building trust.

en

00:38:24

Breaking the CRM Mindset - Why AI and Agile Selling...

Selling Intelligence (formerly Selling the Cloud) ·

2025/01/09

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:31:38

Breaking the CRM Mindset: Why AI and Agile Selling...

Selling Intelligence (formerly Selling the Cloud) ·

2025/01/02

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

00:46:44

Unboxing Innovation: How Kris Rudeegraap Built...

Selling Intelligence (formerly Selling the Cloud) ·

2024/12/18

In this episode, Kris Rudeegraap shares his inspiring journey from BDR to Co-CEO of Sendoso, scaling the company from an idea to a market-leading platform that’s revolutionizing how businesses build meaningful relationships.

en

00:42:44

Blueprints for Revenue Growth: How to Build Your...

Selling Intelligence (formerly Selling the Cloud) ·

2024/12/04

Learn how Roee Hartuv of Winning by Design shares actionable strategies to build scalable revenue engines using the Revenue Factory framework and the Bowtie Go-to-Market model.

en

00:25:50

Women in Sales Club - The Story and the Journey with...

Selling Intelligence (formerly Selling the Cloud) ·

2024/11/20

From breaking into B2B sales to founding the Women in Sales Club, this episode explores career journeys, diversity, inclusion, and the traits behind sales success.

en

00:25:37

The Power of Partnerships in Scaling B2B Cloud Growth...

Selling Intelligence (formerly Selling the Cloud) ·

2024/11/13

This episode delves into how B2B tech companies can accelerate growth through strategic partnerships, with Ben Pastro sharing insights on creating lasting, customer-centered collaborations that boost revenue.

en

00:33:50

High Quality Data - THE Secret Weapon in B2B Cloud...

Selling Intelligence (formerly Selling the Cloud) ·

2024/11/06

Bob Scarperi shares how sales teams can leverage precise, prioritized data to target high-value prospects, optimize outreach, and drive greater success in B2B Cloud sales.

en

00:28:03

Top Skills for the Modern B2B Sales Professional -...

Selling Intelligence (formerly Selling the Cloud) ·

2024/10/30

Joseph Fung discusses how Uvaro trains new B2B sales professionals to succeed in a rapidly changing industry, emphasizing data-driven skills, continuous learning, and the importance of relationship-building in modern sales.

en

00:35:00

You're More Than a Number - with Scott Leese

Selling Intelligence (formerly Selling the Cloud) ·

2024/10/23

This episode revisits Scott Leese's journey as a 5x VP Sales in B2B SaaS, where he shares his insights from More Than a Number, a book that emphasizes both the tactical strategies for scaling sales teams and the importance of recognizing that sales leaders are more than just their quota performance.

en

00:36:21

Customer Success, Success - with Eileen Voynick

Selling Intelligence (formerly Selling the Cloud) ·

2024/10/16

In this episode, Eileen Voynick explores the evolution of Customer Success, highlighting its critical role in driving business value across industries, the importance of customer experience in Cloud deployments, and the need for cross-functional alignment to ensure customer retention and growth.

en

00:33:08

Social Selling to Digital Selling to Scaling Pipeline...

Selling Intelligence (formerly Selling the Cloud) ·

2024/10/09

In this episode, Jamie Shanks, founder and CEO of Sales for Life, discusses the evolution of social selling into digital and modern selling, highlighting strategies like building personal brands, leveraging multi-channel outreach, and measuring success to drive B2B sales in a rapidly changing digital landscape.

en

00:32:20

Sales 3.0 - The evolution of the B2B Sales Mindset -...

Selling Intelligence (formerly Selling the Cloud) ·

2024/10/03

In this episode, Gerhard Gschwandtner, founder of Selling Power Magazine, shares his insights on B2B sales success, emphasizing the importance of mindset alongside skill set and tools, while discussing the challenges of quota attainment and the need for better training and coaching in SaaS sales.

en

00:34:06

Inside Sales + Enterprise Buyers - with Sally Duby,...

Selling Intelligence (formerly Selling the Cloud) ·

2024/09/25

In this episode, Sally Duby, Chief Sales Officer at The Bridge Group, discusses the evolution of Inside Sales in the SaaS/Cloud industry, highlighting its shift towards closing enterprise-class deals and the vital role of Sales Development.

en

00:32:14

Storytelling in SaaS Enterprise Sales - with Doug...

Selling Intelligence (formerly Selling the Cloud) ·

2024/09/18

Doug Landis shares how storytelling in B2B sales is critical, highlighting its role in customer-centric narratives the are relatable for buyers and helps create solutions in a competitive market.

en

00:27:08

The emergence of the Chief Revenue Officer - with...

Selling Intelligence (formerly Selling the Cloud) ·

2024/09/11

This episode of "Selling the Cloud" features Paul Melchiorre, an experienced Chief Revenue Officer, discussing the important outlooks on understanding customer acquisition, sales, Product Led Growth, and customer success in Saas.

en

00:36:11

Moving beyond Data Driven to Metrics Informed...

Selling Intelligence (formerly Selling the Cloud) ·

2024/09/05

In this episode, guest Michael Pollack discusses shifting from data-driven to metrics-informed decisions in B2B marketing and sales.

en

00:36:28

Transforming an Enterprise Sales Organization - with...

Selling Intelligence (formerly Selling the Cloud) ·

2024/08/29

As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals.

en

121 results

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