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PODCAST

Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS

business management

All Episodes

00:36:11

Moving beyond Data Driven to Metrics Informed...

Selling the Cloud ·

2024/09/05

In this episode, guest Michael Pollack discusses shifting from data-driven to metrics-informed decisions in B2B marketing and sales.

en

00:36:28

Transforming an Enterprise Sales Organization - with...

Selling the Cloud ·

2024/08/29

As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals.

en

00:38:50

What made Zoom - Zoom with Greg Holmes, former CRO at...

Selling the Cloud ·

2024/08/22

In this throwback episode, Greg Holmes, former CRO at Zoom, joins the Selling the Cloud podcast to share how Zoom's "happiness culture" and customer-centric approach propelled the company to success. From the importance of authenticity in sales hires to the power of resilience and humility, Greg offers invaluable lessons that remain relevant in today's business landscape.

en

00:40:22

Bridging the Gap: The Connective Tissue of RevOps...

Selling the Cloud ·

2024/08/14

A conversation with Neetha Ratakonda, CEO of BigLittle, discussing insights into tackling revenue leaks, enhancing GTM process efficiency, and leveraging emerging technologies to revolutionize revenue operations. Discover how AI and machine learning are driving the future of RevOps and what trends to watch for in the next decade.

en

00:44:54

The Best of Philly with the King of Sales; Jeffrey...

Selling the Cloud ·

2024/08/07

"In sales, it's not who you know". "In sales, it's who knows YOU". Jeffrey Gitomer - "Little Red Book of Selling"

en

00:30:18

Operating Partners, Part 2 with guest Joseph Zito,...

Selling the Cloud ·

2024/07/31

Insights on leadership team mobilization and the role of RevOps in executing strategic objectives.

en

00:22:17

Operating Partners, Part 1 with guest Joseph Zito,...

Selling the Cloud ·

2024/07/24

Exploring what good B2B SaaS strategy execution looks like and team mobilization with Joseph Zito.

en

00:25:33

The Evolution of Enterprise Sales, Part 2, Rob...

Selling the Cloud ·

2024/07/19

In this episode, Rob Schilling, SVP ERP Sales, N.A. at Oracle, discusses the challenges of adopting data-centric sales models and the evolving role of AI in sales, sharing insights and guidance for emerging CROs. This is a must listen for any B2B sales professional!

en

00:23:36

The Evolution of Enterprise Sales, Part 1, Rob...

Selling the Cloud ·

2024/07/17

In this part 1 episode of Selling the Cloud, co-hosts Mark and Cathy talk with Rob Schilling from Oracle, about the pivotal moments in his sales career and the importance of being the "CEO of your own territory" while focusing on customer value. Rob also discusses balancing customer-centric and data-driven sales strategies, offering practical advice for sellers.

en

00:42:30

The Future of Revenue Enablement and the Impact of...

Selling the Cloud ·

2024/06/26

In this episode of Selling the Cloud, Steve Richards from Mediafly discusses sales enablement, balancing data with the human side of sales, the art of sales coaching, and the importance of cross-functional collaboration.

en

00:16:42

Full-Funnel Insights with Toni Hohlbein, Part 2:...

Selling the Cloud ·

2024/06/19

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels.

en

00:26:03

Full-Funnel Insights with Toni Hohlbein, Part 1:...

Selling the Cloud ·

2024/06/12

Tune in to our discussion with Toni Hohlbein for valuable lessons on improving your GTM effectiveness by leveraging the latest technology to visualize your funnel, predict future performance using leading indicators, and enhance efficiency, all while being supported by top-notch revenue operations professionals to stay ahead in the SaaS industry.

en

00:55:27

The Pivitol Alignment between Strategy and Sales -...

Selling the Cloud ·

2024/06/05

Join us as Frank Cespedes offers practical advice and real-world examples to help your sales teams execute strategy effectively and achieve optimal performance. Frank shares his insights on the importance of articulating a clear strategy to sales teams, the challenges of aligning sales efforts with strategic objectives, and how to integrate internal performance management with external market characteristics. He also provides valuable advice on hiring strategies and performance metrics to ensure

en

00:23:07

Data observability within RevOps Pt. 2 - Lindsey...

Selling the Cloud ·

2024/05/29

Explore how companies are leveraging in-house data for a competitive advantage, executing on recommended data-informed growth levers, and how RevOps plays a critical role in handling these priorities in a scalable and cross-functional way.

en

00:23:14

Data observability within RevOps Pt. 1 - Lindsey...

Selling the Cloud ·

2024/05/22

Lindsey shares insights from her ten-year career in revenue operations, specific examples of cross-functional alignment through data strategy, and the journey of building RevAmp to address market challenges. She also discusses the evolving landscape of RevOps and the potential for a more scientific approach to revenue generation. Tune in to learn how to harness the power of data and AI in your revenue operations.

en

00:21:54

Data Driven and Metric Based Selling in B2B Pt.2 -...

Selling the Cloud ·

2024/05/15

Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.

en

00:20:48

Data Driven and Metric Based Selling in B2B Pt.1 -...

Selling the Cloud ·

2024/05/08

Kevin shares valuable advice for CROs entering the AI-driven sales era, emphasizing the importance of embracing data science in sales leadership.

en

00:23:51

Selling with AI, How Buyers Want to Buy Pt.2 - Andy...

Selling the Cloud ·

2024/05/01

Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for scaling sales teams in today's world.

en

00:28:02

Selling with AI How Buyers Want to Buy Pt. 1 - Andy...

Selling the Cloud ·

2024/04/24

Today the hosts talk with Andy Paul about the evolution of the B2B landscape, how teams should be approaching and implementing AI in their sales strategies, and the types of leadership needed for scaling sales teams in today's world.

en

00:29:15

Aligning Strategy in Marketing, RevOps, and Sales...

Selling the Cloud ·

2024/04/18

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

en

103 results

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