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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

81:19

177. Baking it Down - When Marketing Isn't Working

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/09/10

Send us a text😥 When Marketing Isn't Working - What to think and what to do.🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't WorkingIn this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindset and methods to reboot a sluggish marketing season.🧠 In the Diary of a CEO podcast on YouTube, brain doctor, Dr. Daniel Amen who has scanned 250,000 brains, says he was asked to scan the brain of

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72:56

176. Baking it Down - Cookie Crime Scene Cleanup

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/09/03

Send us a text🦴 Cookie Crime Scene - Don't look back, look forward.In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.😭 And you will also have to deal with clients who had a

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99:40

175. Baking it Down - Wedding Vendor Recap

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/08/27

Send us a text💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief.In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - it's genius. Execution - it's lacking. ✌️ The event was two days consisting of two "faux wedding receptions" - one upstairs (🪵 earthy forest them...

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89:16

174. Baking it Down - Know Newsletters

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/08/21

Send us a Text Message.📧 Know Newsletters - What to send to who and how often.In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize on it now, you'll be cookin' (baking?) with fire come the busy season.Jumping straight into it - in the Onesday Wednesday newsletter, I

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102:16

173. Baking it Down - Prep 4 Q4

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/08/06

Send us a Text Message.🎢 Prep 4 Q4 - How to prepare for our busy season.In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory.🌬️ Add in the cooler weather blowing in (hey, we can hope, right?) and that signals the official kick-off for baking mayhem that will last until the week after New Year's

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85:29

172. Baking it Down - Choc-A Lot

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/07/30

Send us a Text Message.🍫 Choc-A Lot - How to increase price by increasing value.In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo - Christmas in July for the fourth year running was born.The rules are simple: you must buy everyone a gift that is $50 each, and you must

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79:35

171. Baking it Down - Say It, Don't Spray It

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/07/23

Send us a Text Message.🙊 Say It, Don’t Spray It - How to ask for help in the groups.In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get.Depending on how you asked it, 🤩 you're either going to get really solid advice that moves your business forward, 🚮 or you'll end up with bottom-of-the-barrel, trash comments

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78:49

170. Baking it Down - Class Supplies

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/07/16

Send us a Text Message.✂️ Class Supplies - A "bake-down" of what we bring and why.In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this list with every class drop). Let's go through our general "class supplies" list we use for every class we teac...

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73:19

169. Baking it Down - Corrie-tisol

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/07/09

Send us a Text Message.😌 Corrie-tisol - Managing stress this summer.In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress.So while this is a business podcast, the business of managing stress will keep you in business. 😫 Chronic stress is no good for the bottom line 📉 - it'll lead to

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65:30

168. Baking it Down - Alotta Parking Lots

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/07/02

Send us a Text Message.

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88:22

167. Baking it Down - Getting Corpy Orders

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/06/18

💼 Getting Corpy Orders - A campaign for corporate girly eras.In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders.Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully), and could become a consistent recurring order. Corporate clients' "cut-to-the-chase" approach to ordering saves a ton of

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88:09

166. Baking it Down - Ask and Ye Shall Receive

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/06/12

🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no.In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like a well-oiled machine is a "coping" strategy to avoid the word defeating word "no."But per Corrie's experience in car sales - ABC, always be closing. Always ...

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96:55

165. Baking it Down - Taking a Stab at Collabs

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/06/04

🔪 Taking a Stab at Collabs - The bake-down of a local collab.In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom.Okay, so what's a local collab? If you're familiar with our cookie collabs on Instagram - it's not that exactly. Our digitally-based SCM collabs get a bunch of bakers together

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67:46

164. Baking it Down - Loss Leaders

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/05/28

🍗 Loss Leaders - How losing can help you win.In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) their rotisserie chickens priced at $4.99 - a staggeringly affordable price that hasn't changed since 2000 (💸 save one price bump in 2008 which was reverted a ye...

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88:35

163. Baking it Down - Website 101

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/05/21

👨‍💻 Website 101 - An audit of twin2's website.We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best for you and don't be afraid to change and shift as your business grows and pivots. ⚠️ Now - this podcast focuses less on the mech...

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66:56

162. Baking it Down - Tags vs Tips

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/05/14

🤑 Tags vs Tips - The bottom line is the bottom line.This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients.The issue arises when we feel we're owed more than just the money we made for an order. As someone who loves to peek over the fence of past lovers myself, it can be tempting to sneak a peek at a client's Facebook page or business page to see if

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86:43

161. Baking it Down - Mmmmmm

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/05/07

🤝 Mmmmmm - A meeting framework (that works).About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clutch. A framework is a meeting structure - and there are so many you can choose from. The MMMMM is built from the EOS Level 10 ...

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66:19

160. Baking it Down - Price vs Value Prop

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/04/30

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112:12

159. Baking it Down - Excuse my Excuses

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/04/23

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23:35

158. Baking it Down - Comfy Mistakes

Baking it Down with Sugar Cookie Marketing 🍪 ·

2024/04/16

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