Gingernut Marketing

How do you balance the needs of a world-class visitor attraction with a charitable mission to prevent extinction around the globe? Here to answer this question is Caroline Sanger-Davies, Director of Marketing at Chester Zoo. This was a really exciting and inspirational interview with Caroline, as she talked through the history of the zoo, it conversation objectives and its revenue generating programmes, all designed to bring in much needed funds to support their charitable goals. Chester Zoo is a

A fascinating insight into the world-famous landmark that is the Royal Albert Dock, Liverpool. In a frank conversation with Chief Executive, Sue Grindrod. Phil and Sue discuss the historic impact of the dock, when 40% of global trade passed through Liverpool’s docks in the late 19th century, through to the modern day where the dock is a tourist destination, an iconic location and an internationally recognised brand. Sue and Phil discuss "What is a brand? What makes a brand? And how do you define a

Introducing our interview with the Ringmaster himself - Andy Kent, CEO of Angel Solutions. Angel Solutions creates innovative web-based applications to help teachers and school leaders work quicker and more efficiently. Andy talks about building the Angel Solutions brand over the last 19 year, their circus-themed office, some clever marketing campaigns and his thoughts on how to encourage collaboration and innovation in a business. From 'lumpy mail' to giving Russell Crowe (Gladiator) his autograph,

Phil Birss is the co-founder and managing director of Elephant Digital, a leading brand, web and digital marketing agency based in Liverpool. Phil has a passion for all things brand and marketing, and focuses on creating value in businesses through storytelling and creative campaigns. In this talk, Phil discusses the importance of storytelling and crafting an engaging message for your social media campaign. This talk takes the basics of social media, as a route to market for your product/company,

We sat down with Chris Musson, Chief Executive of Liverpool Science Park to discuss his digital transformation journey promoting one of Liverpool's 'best-kept secrets' in terms of commercial office and laboratory space. Since joining Liverpool Science Park in 2009, Chris has transformed the park from a publicly funded project into a self-sufficient, profit-making, commercial enterprise. In his spare time, Chris loves loading the car to travel round Europe as well as being a Director of his beloved

Welcome to the the Gingernut Marketing Podcast and thanks for tuning in! Created and hosted by strategic marketing consultant Phil Birss, the Gingernut Marketing Podcast aimed to be an entertaining and insightful weekly podcast full of engaging conversation and practical advice. Featuring interviews with the brightest minds in business and marketing alongside thoughts and practical advice from Phil himself, this podcast is one not to be missed. If you enjoyed the podcast then please spread the