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PODCAST

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany

business entrepreneurship

All Episodes

1:03:31

438: How Arsha Jones Took Capital City’s Mambo Sauce...

Side Hustle Pro ·

2024/11/13

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.In this episode Arsha shares:How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital

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55:15

437: Balanced Black Girl Les Alfred on When to Bet on...

Side Hustle Pro ·

2024/11/06

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds.Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent

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54:31

436: Mastering Financial Freedom W/ Author & Podcast...

Side Hustle Pro ·

2024/10/30

Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free.In this episode she shares:How she went from aggressive saving to over $400K years and becoming debt-freeThe best and easiest way to traditionally publish your bookWhat methods of

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1:00:42

435: How Clever Girl Finance Went From Side Hustle To...

Side Hustle Pro ·

2024/10/23

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.In this episode she shares:Her start as a financial advisor while side hustling Clever Girl FinanceHow she expanded past 1 to 1 business by creating courses and repeatable contentHow she was able to financially thrive while making her platforms

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48:50

434: How Denise Woodard Got Jay-Z, Rihanna, and HER...

Side Hustle Pro ·

2024/10/16

This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital.In this episode she shares:Her strategies to getting investors interested, including big names like

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55:39

433: How The Cupcake Collection Founder Mignon...

Side Hustle Pro ·

2024/10/09

This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection.In this episode she shares:Why having a great product and determination got her community to support her visionThe different financial methods she used, like cash stuffing, to reinvest into her business and employeesHow she leveraged $5 and turned it into a legacy

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1:00:52

432: Hoop Mobb Is Becoming A Household Name By Making...

Side Hustle Pro ·

2024/10/02

This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures.In this episode she shares:How she went outside of the box of where she’s from and gained unique skills by working in fashionHer process of finding and working with the best manufacturersHow she’s able to build the best team and balance hiring family

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24:00

431: How To Move Forward With Your Side Hustle

Side Hustle Pro ·

2024/09/27

You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy and build your side hustle into a sustainable business.Tips shared include:How to affirm yourself to build confidenceThe next steps to stay on track with

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59:43

430: The Voice Behind the Brands: Vanessa James on...

Side Hustle Pro ·

2024/09/25

This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime talk show.In this episode she shares about:How she uses her media company Vanessa James Media to advocate for diversity, inclusion, entrepreneurship, and

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18:32

429: How To Test Out Your Side Hustle

Side Hustle Pro ·

2024/09/20

In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. You’ll learn the steps needed to launch the side hustle of your dreams.In the episode I

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59:41

428: How KIN Apparel’s Founder Turned a Dorm Room...

Side Hustle Pro ·

2024/09/18

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for

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21:10

427: How To Find The Right Audience or Customer For...

Side Hustle Pro ·

2024/09/13

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.In this

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1:16:08

426: Owning Manhattan’s Tricia Lee: From Beauty Mogul...

Side Hustle Pro ·

2024/09/11

This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant.Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media.In this episode, Tricia shares:How she

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20:32

425: How To Choose The Right Side Hustle For You...

Side Hustle Pro ·

2024/09/06

If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you.In this episode we discuss:Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out

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1:02:40

424: She Started a Cleaning Business as a Side...

Side Hustle Pro ·

2024/09/04

This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves.In this episode she shares:How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5sHow they built an online course that has earned her students $13.5M in salesWhere she

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21:13

423: Use This Quick LinkedIn Hack to Build Your Email...

Side Hustle Pro ·

2024/08/30

This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level.In this episode I share:How to take the first step to inviting people to your email listHow being consistent with my email list quickly grew my audience engagementThe best platforms to optimize communication with your contactsHighlights include:00:00

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28:20

422: Why You Should Give Yourself Permission to Learn...

Side Hustle Pro ·

2024/08/28

This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud.In this episode I share about:Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your

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32:19

421: Behind The Scenes: I'm Testing A New Email...

Side Hustle Pro ·

2024/08/23

This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audienceHow to automate emails,

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53:36

420: How To Build a LinkedIn Profile That Helps You...

Side Hustle Pro ·

2024/08/21

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.In this episode she shares about:The steps she’s taken to go from job hopping to helping people optimize their LinkedInHer focus on the niche of creating “ LinkedIn superstars” who advocate

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27:23

419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale...

Side Hustle Pro ·

2024/08/16

In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key.In this episode I share about:Recognizing the seeds that were being planted in my life that led me to entrepreneurshipHow I used my 9-5 background in social media to launch my side hustleHow

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