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PODCAST

The Business of Jiu Jitsu

The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.

business entrepreneurship

All Episodes

00:41:05

Ep.29 - Dan Kachtik - Helping people and doing hard...

The Business of Jiu Jitsu ·

2024/10/03

I had a great time sitting down with Dan who is the owner of King William District Crossfit.We cover a variety of topics such as his back ground, his philosophy on fitness, and where he's looking to go in the next 10 years. I particularly enjoyed chatting about his take on fitness, what he hopes to accomplish for his members and the legacy he wants to leave. If you're interested in checking Dan's gym out and you're in the San Antonio Area here is his info below. Website:

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00:33:35

Ep. 28 - The Rise of Concept Fit with founder Marcus...

The Business of Jiu Jitsu ·

2024/09/24

Marcus Astley took his personal training business online before it was cool to be online. He and his wife have combined physiotherapy, fitness, and community all into one awesome service. I had a great time chatting with Marcus and know from both reputation, and the times I've seen him compete he is the real deal. He's a humble, hard working family man, and someone I'd want on my team. If you'd like to learn more about what Marcus does you can check out his podcast or website

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00:28:40

Ep. 27 - What it's like to run a 100K Ultramarathon

The Business of Jiu Jitsu ·

2024/09/17

This episode is a little bit different, and a little bit scattered as so much happened during that race it was really hard to distill it down into something quick. Incase you were wondering, I am a totally average runner. I've only been running seriously for 2 years now. This episode is a recap of my last race of the season a 100K ultramarathon. Which to most people sounds like a long distance to run, but it quickly becomes the norm when getting into ultra running. I am sharing this because

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00:33:47

Ep. 26 - Running a successful BJJ Gym with Mike...

The Business of Jiu Jitsu ·

2024/09/05

I had a great time sitting down with black belt Mike Sweeny. He's a wealth of martial arts and combat sports experience as well as a long time gym/academy owner. The highlights of this podcast for me personally are how he approaches teaching BJJ especially to kids and beginners as well as how he strives to keep improving his gym and the experience he provides to his students. We also talk briefly about an interesting chapter in his life where he sold his school, bought a boat and went sailing

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00:19:40

Ep. 25 - Why Most Gym Owner's Hate Sales (and what to...

The Business of Jiu Jitsu ·

2024/08/29

Most gym owners I know do not like to sell. They are phenomenal coaches, great athletes, and wonderful humans. They want new gym members because they like helping people, but they don't this long drawn out, high pressure, emotionally charges song and dance just to sign someone up. That is pain based sales and the good news is you absolutely don't have to do that. Sales exists on a spectrum of Pain based to transactional. And you can be closer to one end or the other and still be

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00:13:47

Ep. 24 - Front End Offers Explained (Sell a result,...

The Business of Jiu Jitsu ·

2024/08/22

What is a front end offer in the gym space? It is simply and offer that you make to new customers (as they join) VS a back end offer which you could make to someone after they've joined (also known as an upsell/resell). What makes a good front end offer? It should be time specific, seasonally appropriate and most importantly be result focused. I hope you find this episode valuable because I hear a lot of confusion about this in the gym space. It's a simple concept and I don't want

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00:38:15

Ep. 23 - How the right hire can change everything...

The Business of Jiu Jitsu ·

2024/08/15

On this Episode I sit down with Scott Rammage. He's a former Crossfit gym owner and now the CEO of Hire VP. We chat about hiring, time management, sales, and several things in between. One of the things I enjoyed most about this episode came near the very end as Scott shares some valuable perspective about how you as a business owner can achieve more. It starts by looking outside of your current industry into the broader world of business, but I'll let you listen to the episode for the

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00:09:51

Ep. 22 - How to create momentum for your gym with the...

The Business of Jiu Jitsu ·

2024/08/09

The only thing that remains constant is change. On this episode I talk about how you can create momentum for your gym with the changing seasons. These are really simple tweaks and tactics that can give your gym a big quarterly revenue boost. A few of the things I mention in this episode are, reactivation campaigns, quarterly merch, events and more. If you don't have these practices established yet you are missing out not just on cashflow, but also on providing the best results and experience

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00:40:09

Ep. 21 - Entrepreneurial growth with Kevin Palmieri

The Business of Jiu Jitsu ·

2024/07/31

On this episode we talk a lot about both personal development and personal growth. In the episode my guest Kevin Palmieri talks about how those two subjects are often confused but are very different. Basically most business owners could benefit not only from improving their skills in business but also and I hate to use this phrase but "working on themselves" as it is cliche and lame sounding, but still accurate. We also get into a subject I know ALL gym owners can relate to which is

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00:44:19

Ep. 20 - The 5 key traits of successful entrepreneurs...

The Business of Jiu Jitsu ·

2024/07/22

Purdeep Sangha is a high performance coach for entrepreneurs, and CEOs. His book of knowledge is thick and filled with both timeless and current wisdom. We covered a variety of topics including: - The traits entrepreneurs need to succeed. - How to win in an unfocused culture. - Hiring the right kind of employees. - How to create super fans for clients and much more. I hope that you've found this episode valuable and if you did please share it with another gym owner. If you want to learn

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00:54:58

Ep. 19 - How Gym Owners can save time using AI with...

The Business of Jiu Jitsu ·

2024/07/10

By this time in 2024 we've all heard the AI hype. Maybe you're using it in your business, maybe you're on the fence, think it's too complicated or impractical to use in your business. Well one thing is for sure, AI is here to stay and my guest today in addition to being a figure competitor is also an AI expert. If you're interested in how you can leverage AI in your business then give this episode a listen. If you'd like to learn more about Anca check out the links

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00:17:31

Ep.18 - Should you run a foundations class for your...

The Business of Jiu Jitsu ·

2024/07/04

In this episode I cover a very important and somewhat controversial topic. As a Crossfit gym owner, should you run a foundations class? I also spend some time going through the perfect onboarding process for new members. I hope you enjoy this one because it took many years of trial and error to come to these conclusions.... And if I had to open a gym again tomorrow, this is exactly how I'd do it.

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00:47:42

Ep.17 - Better sales through better conversations...

The Business of Jiu Jitsu ·

2024/06/27

This is easily one of my favorite episodes of the podcast. I had no idea we were going to get into sales and communication as much as we did. However I am very happy that we did as most gym owners are not born sales people. Especially in the small gym world (Crossfit, BJJ etc) we think our product will sell itself. If you'd like to learn more about Dr. Alain and his work with chiros and health care practitioners you can check him out here: www.Dralain.ca Or follow him on socials here: IG:

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00:53:56

How keeping your gym equipment maintained saves you...

The Business of Jiu Jitsu ·

2024/06/19

We go HARD on our equipment. We sweat all over it, get chalk on it, and sometimes even bleed. Certainly not all gyms are this extreme when it comes to equipment use but wear and tear ads up over years. Jim shares how his company "Jim Maintenance" helps gym owners prolong the life of their equipment and provide a better member experience. There are some really great nuggets on this episode not only about how to care for and clean specific pieces of equipment, but which brands to trust

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00:54:31

Solving A Huge Problem for Gym Owners with John...

The Business of Jiu Jitsu ·

2024/06/11

This episode was amazing! I do apologies for the audio not being up to the usual standards. That being said this episode is packed full of great nuggets shared by John. He is a gym owner of 10+ years who has created two companies to help small gym owners become more successful. The first is a t-shirt company that gym owners can use to order small quantities of merch. The second and what I'm really excited about it a new member management and payment processing software that is FREE to use

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00:59:58

Building the athlete experience with Heidi Campo

The Business of Jiu Jitsu ·

2024/06/05

Heidi Campo is a former gym owner who built an incredible culture of comradery in her strongman gym. Not only that but she had a singular focus on delivering the college athlete experience to her members. She delivered on this experience in a way that was exclusive, but welcoming and accessible to all levels of experience. If you only take one thing away from this episode I would suggest that you figure out the experience you want to deliver to your members. What can you do to serve them better,

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00:30:40

Turning things around with Joe Cosenza of Marble...

The Business of Jiu Jitsu ·

2024/05/28

On this episode joe and I talk about how he went all in on his gym. Once his business partner decided gym ownership wasn't for him Joe was left with a choice and he has since made the most of it turning his gym into a profitable business that continues to grow.

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01:18:01

What's it like to run a gym with your spouse?...

The Business of Jiu Jitsu ·

2024/05/21

What is it like to run a business with your spouse or partner? Well the answer depends on the couple, some will come together and play off each others strengths and some... may find different outcomes. Jane and I talk about a variety of topics but the major theme here is how we started the business as what felt like a hobby or a continuation of a job and when we had a bad summer season decided to start taking things more seriously and learn to run a real business. Thanks for tuning in and if

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00:56:48

The Man Behind Fitt Finder - Ahmed AbouElezz

The Business of Jiu Jitsu ·

2024/05/15

What is Fitt Finder? It's a fast growing start up in the "Fit Tech" space. The goal is to be a fast, efficient and totally customizable tool to remove the barriers people face when looking for fitness activities. Ahmed gives much more detail on why he started it, how it works and where it's headed. While I am not associated with Fitt Finder personally I'm all for giving both gym owners and fitness seekers an easier way to find each other and I will be keeping an eye on

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00:44:24

A trip down memory lane, and thruster avenue with -...

The Business of Jiu Jitsu ·

2024/05/13

On this episode I catch up with an old friend and Crossfit OG Jesse Ward. We chat about the CF games, CAP programming, The future of Crossfit, Gym ownership, Raising Kids etc. Thanks for tuning in. PS. He makes a compelling argument of why CAP programming work, and literally proves it. I didn't think it could be done but he proves why he's been on CF seminar staff for 10+ years. PPS. Extra F-bombs on this one so no kids on the car.

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