The Non-Obvious Show

How do you get people to support you? Suneel Gupta is a bestselling author, renowned speaker, Harvard Medical School visiting scholar, and host of a global documentary series called Business Class on Amazon Prime. Once seen as the “face of failure” in the New York Times, Suneel understands that the road to success is not always smooth, has learned from his mistakes, and went on to become a founding CEO of wellness app RISE. In this episode, Suneel Gupta defines exhibition matches, the importance of

How do you become an epic gift giver? John Ruhlin is a gifting expert, keynote speaker, and author of Giftology. He has been called "the world's greatest gift giver" and helped people and organizations around the world to rethink how they use gifts to retain customers, win hearts and cut through the noise. In this episode, John Ruhlin explains how gifts can bring in referrals for businesses, lists examples of bad gifts, and shares the recipe of what he calls “giftology.”

How does ownership really work? Michael Heller and James Salzman explore the six simple rules that everyone uses to claim everything in their new book Mine!. Michael Heller is a Professor of Real Estate Law at Columbia Law School, and is the author and co-author of multiple books. James Salzman is a Professor of Environmental Law at UCLA and UC Santa Barbara, and is the author and co-author of numerous bestselling books. In this episode, Michael Heller and James Salazman discuss possession versus

What has caused the death of common sense? Martin Lindstrom is a bestselling author, consumer branding expert, and named one of TIME Magazine’s “World’s 100 Most Influential People.” He’s the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, with clients such as Seth Godin and Tyra Banks. His latest book, The Ministry of Common Sense, is a Wall Street Journal Bestseller and a humorous yet practical guide to ridding ourselves — and our companies — of