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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

14:00

How Manufacturers Can Meet the Needs of Facilities...

Smarter Building Materials Marketing ·

2023/09/25

Discover the untapped potential of marketing to facility managers, one of the most sought-after audiences in the building materials industry. Uncover how to target and create meaningful connections with this influential group.

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17:33

Navigating AI in Photography: Opportunities &...

Smarter Building Materials Marketing ·

2023/09/11

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects. Chad also shares his insights on working with builders and architects, understanding their target audiences and creating captivating visuals.

en

16:23

Breaking Down Silos: Aligning Marketing and Sales for...

Smarter Building Materials Marketing ·

2023/09/04

Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.In this episode of the Smarter Building Materials Marketing Podcast, Zach interviews Mike Wolfe, the CEO of Delgado Stone Distributors. Delgado Stone is a quarry manufacturer and supplier of natural stone products, primarily selling to wholesale

en

14:48

How Manufacturer Reps Can Increase Specifications...

Smarter Building Materials Marketing ·

2023/08/28

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov sit down with Mary Cook, President of Mary Cook Associates, a prominent commercial interior design firm based in Chicago,

en

16:42

From Leads to Loyalty: How To Take a Customer-Centric...

Smarter Building Materials Marketing ·

2023/08/21

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue. Todd Miller is President of Isaiah Industries, a metal roofing company. He talks with Zach about why manufacturers need to take the effort to create a personal connection with

en

14:39

Features vs. Benefits: Why Building Materials...

Smarter Building Materials Marketing ·

2023/08/14

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits messaging, market fit, how to win your customer and more.

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26:49

Looking Toward 2024 and 2025: Unpacking the Future of...

Smarter Building Materials Marketing ·

2023/08/07

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers. Grant Farnsworth is the President of The Farnsworth Group. He talks with Beth and Zach about the 2024 to 2025 outlook on new single-family residential construction, as well as the upcoming Building Products Customer Workshop being held on October 11 and 12.

en

15:11

Creating Value and Growing an Audience Through YouTube

Smarter Building Materials Marketing ·

2023/07/31

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value. Sean Collinsgru is Chief Vision Officer at Premier Outdoor Living and host of the Hardworking Happy Hour podcast. He talks with Zach about the importance of creating content to build a large and invested audience.

en

12:52

Do Building Materials Manufacturers Really Need...

Smarter Building Materials Marketing ·

2023/07/24

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not. This week, Beth and Zach discuss the most common answer Beth gets from manufacturers when she asks them about marketing.

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17:19

Attract More Talent By Creating a Culture of Leadership

Smarter Building Materials Marketing ·

2023/07/17

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership. Josh Hendrickson is vice president of sales and marketing at Wilson Lumber, a third-generation owned lumber dealer operating outside of Huntsville, Alabama. He talks with Deanna Murphy, director of strategy at Venveo, and Zach about Wilson

en

19:42

5 Elements Manufacturers Can A/B Test Right Now to...

Smarter Building Materials Marketing ·

2023/07/10

How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

en

16:39

How to Sell High-Performance Building Products to...

Smarter Building Materials Marketing ·

2023/07/03

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders. Josh Dorfman is the CEO and co-founder of Plantd, a company dedicated to making carbon-negative building materials.

en

19:12

How Building Materials Manufacturers Can Focus on...

Smarter Building Materials Marketing ·

2023/06/26

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships. Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to focus on value services in a commodity category.

en

17:09

3 Best Ways Building Materials Manufacturers Can...

Smarter Building Materials Marketing ·

2023/06/19

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023. This week, Steve Coffey, Venveo’s Director of Growth, is co-hosting with Zach.

en

13:46

How Manufacturers Can Get in Front of More...

Smarter Building Materials Marketing ·

2023/06/05

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business. Kevin Forestell is the CEO and Co-Founder of DOZR. He talks with Beth and Zach about how to build better relationships with contractors.

en

28:20

How Building Product Manufacturers Can Decrease...

Smarter Building Materials Marketing ·

2023/05/29

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times. Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling company. They talk with Beth about how 9Wood has brought speed into custom building product manufacturing.

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12:09

How Building Materials Manufacturers Can Reach Niche...

Smarter Building Materials Marketing ·

2023/05/22

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms. Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach about his unique social media story.

en

31:53

How Building Material Manufacturers Can Address the...

Smarter Building Materials Marketing ·

2023/05/08

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides. Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the host of the Builder vs. Buyer podcast. He talks with Beth about the widening gap between home buyers and builders, and how manufacturers can help close

en

20:06

Social Media Changes: What Manufacturers Need to Know...

Smarter Building Materials Marketing ·

2023/05/01

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.

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31:23

Why Building Materials Manufacturers Need To Reach...

Smarter Building Materials Marketing ·

2023/04/10

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity. Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufacturers should care.

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