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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

16:39

How to Sell High-Performance Building Products to...

Smarter Building Materials Marketing ·

2023/07/03

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders. Josh Dorfman is the CEO and co-founder of Plantd, a company dedicated to making carbon-negative building materials.

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19:12

How Building Materials Manufacturers Can Focus on...

Smarter Building Materials Marketing ·

2023/06/26

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships. Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to focus on value services in a commodity category.

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17:09

3 Best Ways Building Materials Manufacturers Can...

Smarter Building Materials Marketing ·

2023/06/19

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023. This week, Steve Coffey, Venveo’s Director of Growth, is co-hosting with Zach.

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13:46

How Manufacturers Can Get in Front of More...

Smarter Building Materials Marketing ·

2023/06/05

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business. Kevin Forestell is the CEO and Co-Founder of DOZR. He talks with Beth and Zach about how to build better relationships with contractors.

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28:20

How Building Product Manufacturers Can Decrease...

Smarter Building Materials Marketing ·

2023/05/29

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times. Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling company. They talk with Beth about how 9Wood has brought speed into custom building product manufacturing.

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12:09

How Building Materials Manufacturers Can Reach Niche...

Smarter Building Materials Marketing ·

2023/05/22

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms. Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach about his unique social media story.

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31:53

How Building Material Manufacturers Can Address the...

Smarter Building Materials Marketing ·

2023/05/08

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides. Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the host of the Builder vs. Buyer podcast. He talks with Beth about the widening gap between home buyers and builders, and how manufacturers can help close

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20:06

Social Media Changes: What Manufacturers Need to Know...

Smarter Building Materials Marketing ·

2023/05/01

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.

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31:23

Why Building Materials Manufacturers Need To Reach...

Smarter Building Materials Marketing ·

2023/04/10

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity. Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufacturers should care.

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16:29

How Building Materials Manufacturers Can Innovate...

Smarter Building Materials Marketing ·

2023/04/03

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open. Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.

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29:13

Disrupting the Building Materials Industry and Your...

Smarter Building Materials Marketing ·

2023/03/27

Have you ever considered disrupting your own company? This week’s guest talks all about disruption — what technologies are going to disrupt the building materials industry, how manufacturers can prepare and how to attract new talent. Omar Fagundo is Vice President of RailCo, an aluminum railing company, and Founder of Object.io, an interactive 3D product experience. He talks with Beth and Steve (our Director of Growth) about technology and disruption in the building material space.

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8:01

10-Minute Tactics: Making Building Products Stickier

Smarter Building Materials Marketing ·

2023/03/23

10-Minute Tactics is a new series that provides you with bite-size marketing and sales strategies that you can put into action and get results. This week, Zach and Beth talk about construction service solutions — specifically, how manufacturers can not only provide a product, but product services around that product in order to make them stickier, harder to replicate, harder to remove from your partners’ chain and, most importantly, more valuable.

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24:27

5 Macro Trends Impacting the Future of the Building...

Smarter Building Materials Marketing ·

2023/03/20

Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years. Steve Yates is the Executive Vice President of Enterprise & Industry Partner Channels at Buildxact. He’s also the chairman of Cliftonvale, a wholesale building material brokerage house, putting him in the epicenter of technology and building

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21:36

Navigating Lumber Prices in 2023: The Role of Futures...

Smarter Building Materials Marketing ·

2023/03/13

Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it. Both our guests today are from Sherwood Lumber — Steve Loebner is VP of Commodities and Risk Management and Josh Goodman is SVP of Forest Products, Sales and Supply Chain. They talk with Beth about lumber prices, futures and risk management.

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25:41

Pricing Strategy Tips for Building Materials...

Smarter Building Materials Marketing ·

2023/03/06

Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy. Porter Thomsen is the Director of Innovation and Insight at American Woodmark. He talks with Zach about the importance of pricing and creating a pricing strategy and identity that works with your building materials business goals and objectives.

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22:10

How To Get Your Building Products Spec’d in an...

Smarter Building Materials Marketing ·

2023/02/27

Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself. Vardhan Mehta is co-founder and CEO at Acelab. He talks with Beth about how building materials manufacturers can build better relationships with architects.

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21:46

How Building Product Manufacturers Get Selected By...

Smarter Building Materials Marketing ·

2023/02/20

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention. Joy Lynskey is the founder of Jewel Toned Interiors (JTI), an interior design company located in South Florida. She talks with Beth and Zach about the background of JTI, the current role of interior designers in construction and ways manufacturers can gain their attention using non-traditional

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21:43

How Manufacturers & Dealers Can Make the Move Into...

Smarter Building Materials Marketing ·

2023/02/13

Prefab construction is becoming more and more popular in the industry. But many dealers and manufacturers are scared of the risk prefab seems to bring. In this episode, we talk to a dealer who made the move into prefab and is seeing great success. Scott Myer is Chief Operating Officer at Integrity Building Products, a prefab building products company. He talks with Beth all about prefab construction.

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21:50

The Winners and Losers of IBS/KBIS 2023

Smarter Building Materials Marketing ·

2023/02/06

Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.

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20:06

What the Building Materials Industry Needs to Know...

Smarter Building Materials Marketing ·

2023/01/30

ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry. Beth, Zach and Steve Coffey, Venveo's Director of Growth, talk about ChatGPT. Zach gives an overview of what ChatGPT is, and then Steve performs a rapid-fire round of questions about how ChatGPT may affect the industry.

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