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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:29:22

How Industrial Brands can Drive Change with ESG...

B2B Marketing Excellence & AI Podcast ·

2024/04/26

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller

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00:41:46

LinkedIn Leverage for Lean Manufacturing Teams

B2B Marketing Excellence & AI Podcast ·

2024/04/12

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn

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00:44:16

Brand Relationships: Effective Business Event Strategies

B2B Marketing Excellence & AI Podcast ·

2024/03/28

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide

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00:35:29

Pharma B2B Insights: Navigating Growth and Trends

B2B Marketing Excellence & AI Podcast ·

2024/03/15

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutical manufacturers. They emphasize the significance of building trust, setting realistic timelines, and understanding the sales cycle. Stacy shares her four tried-and-true strategies, highlighting the importance of asking questions and maintaining relationships. They discuss the value of in-person meetings

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00:28:45

How can Industrial Brands Differentiate and Grow in a...

B2B Marketing Excellence & AI Podcast ·

2024/03/01

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understanding the market, knowing product USPs, and maintaining focus in go-to-market plans. Simone emphasizes the need for intuitive software solutions, addressing labor challenges, and the transition to smart factories. They also touch on the significance of branding and education in marketing. Simone shares

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00:23:07

How Marketing and Sales Work Together to Drive...

B2B Marketing Excellence & AI Podcast ·

2024/02/16

In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improve client relationships and drive business growth. Haley shares her approach to building trust with clients, including personalizing outreach with her headshot. The conversation touches on the importance of maintaining client relationships post-sale and the value of incorporating client feedback into

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00:40:47

The Most Crucial Elements for Industrial Branding

B2B Marketing Excellence & AI Podcast ·

2024/02/02

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the importance of industry-specific messaging, building trust and credibility, and the role of multichannel marketing. Courtney emphasized the need for agility, honest conversations with partners, and learning from both successes and failures. They also touched on the impact of digital and remote interactions on

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00:28:04

Podcasting: The Key to Building Relationships with...

B2B Marketing Excellence & AI Podcast ·

2024/01/19

In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of the Wannabe Entrepreneur podcast, shares how podcasting has been a learning tool and a way to connect with admired entrepreneurs. Additionally, they explore the use of AI tools like PodSqueeze for content creation, which Tiago co-founded to assist podcasters with show notes and repurposing content. The

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00:31:06

The Most Valuable Tips for Using ChatGPT in Business...

B2B Marketing Excellence & AI Podcast ·

2024/01/05

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shares his experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.00:04:17 - Personalization in Sales Emails - Matthew emphasizes the importance of personalizing sales messages and shares his approach to using ChatGPT for creating

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00:29:01

What B2B Brands Can Learn From Forest Gump

B2B Marketing Excellence & AI Podcast ·

2023/12/21

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People

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00:53:35

Standing Out in the Digital Landscape: AI as the...

B2B Marketing Excellence & AI Podcast ·

2023/12/08

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the

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00:32:39

Collaboration and Value Creation: Nick Martin's...

B2B Marketing Excellence & AI Podcast ·

2023/11/24

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business

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00:44:02

AI Powered Sales and Marketing: Transforming B2B...

B2B Marketing Excellence & AI Podcast ·

2023/11/09

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and

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00:32:37

Learn From a 70-Year-Old Legacy Brand How to Stay...

B2B Marketing Excellence & AI Podcast ·

2023/10/26

In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture,

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00:29:04

Revolutionizing B2B Marketing in 2024 - Master...

B2B Marketing Excellence & AI Podcast ·

2023/10/13

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.Here are some of the topics I will discuss:* How B2B Marketing is Changing* Why It's Time to Look Into AI Tools* Discover AI Tools for Better Marketing and

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00:29:23

Learn How Industry Associations and Publications Can...

B2B Marketing Excellence & AI Podcast ·

2023/09/07

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live."

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00:45:12

Effective Strategies for Audience Growth and...

B2B Marketing Excellence & AI Podcast ·

2023/08/31

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.Topics discussed include:Challenges and opportunities of marketing technologyBiggest challenge for B2B PublishersImportance of Quality over Quantity of subscribers for consistent growth.Why you must have a strategy that is cohesive across very targeted

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00:43:20

The Most Effective Strategies for Marketing to Engineers

B2B Marketing Excellence & AI Podcast ·

2023/08/17

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.Donna and Rick talk about the preferences and characteristics of engineers, the

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00:27:35

Print: The Trustworthy Marketing Tool B2B Companies...

B2B Marketing Excellence & AI Podcast ·

2023/08/10

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - The need for a balance between print and digital channels to effectively reach buyers. Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. The importance of understanding the

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00:48:45

Launching B2B Podcasts That Drive Growth

B2B Marketing Excellence & AI Podcast ·

2023/08/03

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”Quote by Zig ZiglarIn order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show

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139 results

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