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PODCAST

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management- marketing- mindset- growing your community of engaged athletesListen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.Endurance coaching is already your dream job - let’s make it a full time reality!

sports running

All Episodes

26:44

Episode 62 - How to Coach More Efficiently in PT Hours

The Endurance Coachpreneur: Business Tips for... ·

2025/02/26

Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more ath...

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25:58

Episode 61 - The 4 Investments I Am Making in 2025

The Endurance Coachpreneur: Business Tips for... ·

2025/02/19

In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcq Starting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your content & marketing into ideal athlete inquiries bringing in weekly new sales! Join HEREThe FREE BUILD YOUR COACHING MACHINE EXPERIENCE: ...

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23:02

Episode 60 - The Success Metrics

The Endurance Coachpreneur: Business Tips for... ·

2025/02/12

In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better? I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. Join me for the Build your Coaching Sales Machine...

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17:32

Episode 59 - Keeping Your Focus on What Matters!

The Endurance Coachpreneur: Business Tips for... ·

2025/02/05

It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes?? If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichel...

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18:46

Episode 58 - 4 Takeaways from Balancing Parenting and...

The Endurance Coachpreneur: Business Tips for... ·

2025/01/29

In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks ...

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20:03

Episode 57 - The 5 Things That Didn't Work in My...

The Endurance Coachpreneur: Business Tips for... ·

2025/01/22

In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 things that DID work).Let me know what you think, would love a review on Apple Podcasts or Spotify!As always, if you have any questions, DM me...

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23:02

Bonus Episode 56 - What I Learned at the Disney...

The Endurance Coachpreneur: Business Tips for... ·

2025/01/20

I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).As always, I would love a review! This helps me to continue to put these podcasts out. Website | Follow Michel...

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31:30

Episode 55 - 5 Things That Worked in My Business This...

The Endurance Coachpreneur: Business Tips for... ·

2025/01/15

I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode.1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they ca...

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23:43

Episode 54 - The Easiest Way to Sabotage your...

The Endurance Coachpreneur: Business Tips for... ·

2025/01/08

Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. Impact is important, of course, but so is keeping you in busine...

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16:25

Episode 53 - 4 Takeaways from 1 Year of Podcasting

The Endurance Coachpreneur: Business Tips for... ·

2025/01/01

It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. Hap...

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14:53

Episode 52 - The 1 Thing to Get You More Athletes in...

The Endurance Coachpreneur: Business Tips for... ·

2024/12/25

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on...

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25:11

Episode 51 - Our Top 3 Takeaways from BBD Live with...

The Endurance Coachpreneur: Business Tips for... ·

2024/12/18

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable to coaches or business owners of any level!To learn more about Lauren and her business helping online coaches and experts create sig...

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17:42

Episode 50 - 4 Content Prompts to Use NOW at the End...

The Endurance Coachpreneur: Business Tips for... ·

2024/12/11

YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business...

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15:05

Episode 49 - One Thing I Added to Double My Income in...

The Endurance Coachpreneur: Business Tips for... ·

2024/12/04

In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for ...

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27:28

Episode 48 - How to Build More Than 1:1 Coaching with...

The Endurance Coachpreneur: Business Tips for... ·

2024/11/27

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers tha...

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25:57

Episode 47 - How to Bring the Athlete Back into...

The Endurance Coachpreneur: Business Tips for... ·

2024/11/20

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused o...

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26:04

Bonus Episode - Here's What We Learned at the Dream...

The Endurance Coachpreneur: Business Tips for... ·

2024/11/15

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michell...

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28:48

Episode 46 - The What, When, Who and How of the Dream...

The Endurance Coachpreneur: Business Tips for... ·

2024/11/13

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.Intereste...

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20:31

Episode 45 - The Top 5 Things I Learned from the...

The Endurance Coachpreneur: Business Tips for... ·

2024/11/06

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Mich...

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20:33

Episode 44 - 3 Things You Need Before 2025

The Endurance Coachpreneur: Business Tips for... ·

2024/10/30

We have 2 months left in the year, can you believe it?!??!?!These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG

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